1. Opening a Store: In JD.COM, a company account can open a number of stores with different product categories, with a minimum deposit of 30,000 yuan, which is a certain threshold for many people. 2. Users: 18, the annual consumption was 266 million, and the data was not very conspicuous. 3. Merchant: There is no very accurate data, which is roughly150,000-200,000. 4. Investment: According to the standard of ten stores, first of all, the deposit of ten stores should be paid 300,000 yuan, and there is high liquidity in it. If it is not worth millions, I really dare not do it. 5. Profitability: Lao Wang himself is a supplier-less store group in JD.COM, and he runs more than 300 supplier-less stores. Because the unit price of JD.COM customers is high and the users are high-end, the monthly profit of a single store can be easily around 20,000-50,000.
Second, Taobao has no store supply.
1. Open a store: Taobao platform has always been a store with identity information, with a deposit of 1000, or only pay the annual insurance premium in 30 yuan. 2. Users: The number of users last year was 576 million, which is a very high number. 3. Merchant: 18+08. The statistical results in February were registered businesses on the platform. 4. Investment: Ten stores need ten ID cards, with store deposit 1 0,000 and single store deposit 1 0,000. This deposit can be refunded, depending on the liquidity. 5. Profitability: According to the data of friends' shops around him, Lao Wang concluded that a single store in Taobao can achieve a monthly income of 2000-5000+, which is relatively medium.
Third, there is no supply in Pinduoduo.
1. Opening a store: one identity information can open two stores, corporate deposit 1000 and individual 2000. The deposit can be refunded, and there is no need to pay the deposit in the early stage. 2. Users: There are 300 million active users, second only to Taobao. 3. Merchants: The number of merchants has reached a certain number of nearly 10 million so far, generally accumulating small and medium-sized sellers, with small profits. 4. Investment: calculated by ten stores, the deposit of enterprises is 654.38+0 million, and the deposit of individual stores is 20,000.
Summary: Its biggest advantage lies in opening a shop. One identity information can open two stores, and it is relatively easy to register ten stores, and the cost of opening a store is also the lowest. The number of users is second only to Taobao, but the number of merchants is only one tenth of Taobao's, so the competition intensity is not strong, and it is easier to place orders quickly through the natural search traffic of the store.
Finally, to sum up, it is more difficult to be JD.COM than Taobao, and it is more difficult to compete for Taobao. From the investment level, there are more people who do JD.COM than Taobao, and there are many people who do Taobao. In terms of profitability, JD.COM is the first choice, Pinduoduo is the second and Taobao is the third.