First of all, we need to grasp the holiday characteristics of the Double Eleven: mainly promoting activities, involving a variety of preferential means, including price reduction, discount, full reduction, postage, lottery, coupons, buy one get one free, snap up within a limited time, pre-sale and so on; In the process of writing a copy, you can choose one of them as the theme to highlight the highlights of publicity.

2. Secondly, we should be good at digging and refining the appeal points of products or brands, including functions, appearances, techniques, usage, etc., and choose a suitable angle to combine with the promotion theme, so that the copy has both the meaning of double eleven and the core point of the product.

3. When creating all copywriting, don't forget to consider consumers, because they are the recipients and interpreters of copywriting, and they are also the objects of the final purchase behavior. Insight into consumer psychology (conformity, curiosity, seeking differences, seeking truth from facts, belonging, fear, vanity, showing off, etc.). ) and purchase motivation, and carefully consider the words and expressions; Catering to the current fashion trends, using consumer favorite expressions, such as chicken soup, poisoned chicken soup, mourning culture, negative energy and so on. In this way, creative copy can be closer to consumers, thus triggering the inner voice. Want to know more copywriting skills, you can trust us privately!