First, the gold price of water shell is bare gold price, which has no added value and can be the same as the international price of the day.
Second, Chow Tai Fook's gold price is expensive because of the additional costs such as store rent, labor, brand premium, profit and logistics.
Third, the gold price of water shells is the price of the source manufacturer, taking the route of wholesale and low profit. Chow Tai Fook and many others buy from shellfish.
More reasons
80% of the gold ornaments sold in domestic gold shops are wholesale from Shuibei, including Hong Kong. It can be said that this is the source of gold. The gold ornaments here can be obtained according to the international gold price plus a little labor fee, whether it is ancient gold or 3D gold, but the labor fee is different.
Different from brand premium, there are brand premium and rental labor cost. Therefore, Shuibeijin is cheaper.