Montblanc: Montblanc, also translated as Montblanc and Montblanc, is synonymous with classic writing tools. In Germany, it is also called "3M" with Mercedes-Benz and Mark. The brand was founded in 1906, and its products include expensive watches, high-grade leather goods and men's fashion accessories. Users include celebrities such as Queen Elizabeth, President Kennedy, Pope and great writer Hemingway. The company has a royal diamond ink pen with 48 10 broken diamonds, and the price is about RMB1200,000 yuan. Ordinary ballpoint pens cost more than 2300 yuan. You can buy 4000 ordinary ballpoint pens. You can buy 3 thousand if you buy bread.
Bentley):Bentley, also translated as Bentley, is a rich concept car famous for its luxury. The Queen of England appointed a royal driver. Bentley is most praised for its exquisite craftsmanship and harsh selection of materials. Each car needs at least 400 pieces of high-quality cowhide, about 15 cows, and the required wood is the first-class walnut tree tumor.
The extended edition of Bentley 728 is priced at 8.88 million yuan. The sales volume of this car in China is the highest in the world. The purchase tax alone is equivalent to a Mercedes S320. A pair of movable curtains in the car is worth about170,000 RMB. If you buy ordinary curtains, you can buy17000m, which is equivalent to two Mount Everest. You can buy 4 thousand yuan if you buy cotton-padded clothes.
Christine? Dior: christian dior, a French brand, is synonymous with gorgeous women's wear. Founded in 1946, its products include perfume, fur, headscarves, sweaters, underwear, cosmetics, jewelry and shoes. At Cannes Film Festival in 2004, Hong Kong actress Kelly Chen wore a CD evening dress, and the price of accessories alone was close to HK$ 2 million. Spice girl Victoria once customized a bottle of Clive Christian perfume for her husband Beckham, and the price was as high as 30,000 pounds, about 400,000 yuan. If this bottle of perfume is replaced by bottled pure water, it can be replaced by 40 thousand barrels. To buy domestic water, you can buy120,000 cubic meters, which is enough for a family of three to use for 300 years.
Burberry: Burberry, also translated as Burberry and Burberry, is a typical representative of English elegance, and its classic stripes/squares can be seen everywhere in golf courses and aristocratic cocktail parties in China. The brand was founded in 1856, and its products include clothing, perfume, fur, headscarves, sweaters and shoes. 1955 and 1989, he was awarded the "Royal Protection" badge by the British royal family twice.
In a store in Chinese mainland, a woman's wool coat costs about 20,000 yuan, an umbrella with Burberry's classic logo costs about 1200 yuan, and a dog jacket specially made for pet dogs costs about 2,995 yuan. According to the shopping guide, a famous dog needs at least four such dog jackets in winter, because-"your dog always needs to be washed!" "
Four dollars is eleven thousand nine hundred and eighty yuan, which is equivalent to one year's tuition for 400 out-of-school children and the clothing for a farmer in China. But now, this is just the cost of a dog's winter clothing.
Rolex: Rolex, a classic brand in Swiss watch industry, was founded in 1908, and is widely loved by successful people for its solemn, practical and unpretentious style. American star O 'Neill once gave his teammates 24 pieces, and Hong Kong Chief Executive Tung Chee-hwa also wore a dignified and elegant Rolex steel watch on his wrist. Britney Spears once bought a Rolex watch worth 65,000 pounds for her husband, about 800,000 yuan. The Rolex gold watch brought by the last emperor of Vietnam, Baoda, was sold at the auction in Geneva for 342,000 Swiss francs, amounting to more than 2 million RMB. Greenwich ⅱ oyster watch is the first watch to climb Mount Everest, which is regarded as the entry-level product of this brand. It needs 39,300 yuan. If you buy a domestic mid-range watch, you can buy more than 400 pieces. If you buy urea, you can buy 26 tons.
Roters: Lotos, the most expensive glasses supplier in the world, was founded in 1872, and its products include watches, glasses and jewelry. The company's glasses are all hand-made, and generally only make orders. The most expensive pair of glasses is set with 44 diamonds, and the price is about 500,000 euros, which is more than 5 million yuan. The buyer is a Swiss woman. In addition, there are high-priced glasses with a price of around10-200,000.
At the counter of an optical shop in Beijing, the products of this company are very popular. The cheapest pair of glasses costs 35,000 yuan, equivalent to 30 24-inch domestic color TVs. If you buy pork, you can buy more than 7 thousand Jin.
Cartier: Cartier, a French brand, was founded in 1847. Besides extremely expensive jewelry and watches, its products also include leather goods, glasses, writing tools and lighters. /kloc-The Duchess of Windsor, respected by nobles and celebrities for more than 50 years, was ceded to the throne by King Edward VIII of England. There are four kinds of jewelry specially designed by Cartier Company in the box. These four kinds of jewels are on display in China, and their value is incalculable. Take the "Cheetah" brooch as an example. The leopard's body is all made of platinum, the leopard's eyes are a pair of pear-shaped yellow diamonds, and the rock where the leopard crouches is a Kashmir round-cut sapphire of 152.35 carats. At the wedding of Prince Monaco, Princess Grace? The rings, necklaces and crowns worn by Kelly are all Cartier's masterpieces.
Cartier Camellia Platinum Necklace, worth about RMB 25 million; "Full-color American pillow-shaped" diamond earrings, the auction valuation exceeds 25 million Hong Kong dollars; There are two drop emeralds weighing 200 Dockwra on the famous snake necklace, worth about 67 million yuan. In the specialty store in China, a fine steel key ring costs 1800 yuan, and you can buy half a ton of rebar.
Wedgwood: Wedgwood, also translated as Wedgwood, is the most exquisite porcelain in the world and is synonymous with taste. The brand was founded in the 18th century, and its products are highly praised by successful people and celebrities all over the world. It used to make tableware for Russian Tsar Katrina II. The famous "Rome Portland" vase is now hidden in the British Museum and has become a national treasure of Britain. 1793, the British mission was sent to China, and Wedgwood porcelain was also one of the gifts for Emperor Qianlong.
Wedgwood bone China takes animal bone powder as the main raw material, and its endurance is amazing. Four coffee cups can lift a 15 ton dirt truck. The price is also extremely expensive. In the exclusive store in Chinese mainland, the price of a Wedgwood porcelain bowl is as high as several thousand dollars. A former Australian minister was severely criticized by the opposition for buying a Wedgwood tea set. The price of this tea set is $3 154, which is about RMB 26,000. You can buy 180 rice cookers.
Dzheniya: Ermenegildo Zegna, an Italian men's boutique, was founded in 19 10. Its products include suits, sweaters, casual clothes and underwear. Former US President Bill Clinton, former French President Mitterrand, British Prince Charles and Hollywood movie star Clark all showed off Dzheniya in public.
Dzheniya entered China in 199 1 and now China has become his fourth largest market in the world. The brand provides tailor-made services, of which one set costs 1.6 million yuan, and only 50 sets are made every year. Ordinary shirts cost more than $265, and first-time buyers must order at least three at a time. In a store in Chinese mainland, the author once saw a customer order a dozen shirts at a time, with a total value of nearly 40,000 yuan. If you buy toilet paper rolls, you can buy 40 thousand tubes; Eating hot pot in Chengdu, Sichuan can feed two thousand people at a time.
Armani: Armani, an Italian brand, is the most elegant and advanced corrosion. The brand was founded in 1975, and its products include ready-made clothes, perfume, jewelry, watches, cosmetics and home decoration. Since the brand was founded, almost all performing stars have had close contact with it, and Armani's carefully designed dresses can be seen everywhere at the Oscar Awards Gala and Cannes Film Festival. In 2005, the brand launched the latest Prive collection suit series, with prices ranging from 200,000 yuan to 700,000 yuan. Its flagship brand Lenos Georgiou? Armani has always been highly praised by successful people. In a store in Chinese mainland, a T-shirt with 43% cotton and 57% blended fabric costs 7900 yuan, which is equivalent to the annual salary of a blue-collar worker in China. If you buy pencils to donate to out-of-school children, you can buy 40,000 pencils, 40 pencils a year, which can be used by one child 1000.
British brand Dunhill, whose products include men's wear, leather goods, lighters, pipes, watches and men's accessories. Picasso, Elvis Presley, Churchill, King Alfonso of Spain, Duke of Kent of Norway, King of Siam, King of Egypt, Prince of Holland, Duke of India and Duke of Windsor are all loyal customers of this brand. Dunhill pipe has always been the favorite of gentlemen, and the price is as high as tens of thousands of yuan. In Chinese mainland Dunhill Store, a windproof lighter costs 5750 yuan and can sell 2000 kilograms of eggs. If you use it to buy tofu, you can buy 6 tons a day and eat 5 kilograms, which can make a person eat for nearly 7 years.
Chanel: Chanel, the world's top women's clothing brand, was founded in Paris, France in 19 13. Its products include women's wear, perfume, cosmetics, leather goods, watches, jewelry, sunglasses, shoes and various accessories. The famous double C logo makes celebrities all over the world crazy about it. In the exclusive store in Chinese mainland, the price of a woman's leather coat is close to 70,000 yuan. Based on eight yuan a night, this leather coat can make a homeless tramp stay in a cheap hotel for 22 years. According to five yuan a bowl, this leather coat can buy 14 thousand bowls of beef noodles, enough for a strong worker to eat for eight years.
Marilyn? Monroe's famous saying: In bed, I only wear chanel no.5.
Ferragamo: Salvatore Ferragamo is a model of Italian famous shoes. The brand was founded in the 1920s, and its products include fashion, leather goods, watches, leather shoes and various accessories. Ferragamo's shoe-making art and craft are widely respected, loved by celebrities all over the world, and have the reputation of "Hollywood Red Star Shoemaker". Singer Madonna and movie star Audrey? Hepburn, Sophia? Roland, Marilyn? Monroe, star Michael? Jordan, former US President Bill Clinton, Princess Diana of England, Duke and Duchess of Windsor, and Mrs. Marcos of the Philippines are all loyal fans of the brand.
In Chinese mainland store, the price of a pair of Ferragamo leather shoes exceeds 5,000 yuan. I once saw a Wenzhou businessman buy four pairs of leather shoes of different styles at a time, with a total price exceeding 20,000 yuan. If the money is bought into cheap washing powder, you can buy 10 thousand packs; You can buy more than seven tons of oranges in October.
Lafite: Lafite is synonymous with the best French red wine. Galeries Lafayette, located in Medoc, a Bordeaux wine-producing region, became the royal wine of French King Louis XIV as early as18th century. 1855 was rated as one of the top wineries in Bordeaux, and it has been loved by princes, nobles and celebrities all over the world for hundreds of years. The novel160,000 USD 1787 famous wine with the initials of Jefferson, the third president of the United States, is one of the most noble wines in history. Another bottle of red wine from Margaux winery is also engraved with the symbol of th. J, also produced in 1787. It was sold at a high price of $500,000, but due to accidental breakage, the insurance compensation alone was as high as $225,000, making it the most expensive broken bottle in history.
In a hotel in Chinese mainland, a bottle of 1982 Galeries Lafayette red wine costs 28,888 yuan, equivalent to the annual salary of five migrant workers in China. If you buy ordinary bulk liquor, you can buy 15 tons.
Tiffany: Tiffany is a leading high-end jewelry store in the United States, which was established in 1837. Its products include jewelry, gifts, tableware and so on. Known as the "King of Diamonds",/kloc-0 has been loved by celebrities all over the world for 70 years. Its users include Queen Victoria of England, King of Italy, Mrs. Lincoln and movie star Elizabeth? Taylor, Jane. Fonda and Audrey? Hepburn et al. , even more than the famous brand Cartier in Paris. 196 1 year's famous film Breakfast at Tiffany's was named after it.
Tiffany's products have always been known for their exquisite workmanship and high price. A 3.5 carat diamond ring costs $98,000. A diamond ring with a color of 0.58 carat and a clarity of VS 1 means that it costs 5,500 US dollars, or about 46,000 yuan, which is equivalent to the annual income of a white-collar worker in China. You can buy 10 thousand Jin if you buy live fish.
Patek Philippe: Patek Philippe, the top brand in the Swiss watch industry, is the Rolls Royce of famous watches. Founded in 1838, 170 has been highly respected for more than 70 years. Its customers include 100 kings and 54 queens, as well as Einstein, Madame Curie and Charlotte? Bronte, Pyotr Il'yich Tchaikovsky and other historical celebrities.
Patek Philippe's slogan: No one can own Patek Philippe, only for the next generation. This indirectly shows his dignity and luxury. Patek Philippe pursues a limited production strategy, with an annual output of no more than 30,000 pieces, and it is only sold in the world's top famous stores. At the same time, Patek Philippe has always maintained the tradition of making only one watch by hand every year. The manufacturing cycle of this watch is as long as eight to ten years, and the price is about 30 million RMB.
The auction price of a Patek Philippe watch numbered 326 is $357,000; A watch made in 1933 was sold at a sky-high price of11000000 USD, amounting to about 90 million RMB, making it one of the most expensive watches in history. Cheaper is the permanent calendar platinum watch held by Russian President Vladimir Putin, worth 60,000 US dollars, about 500,000 yuan, equivalent to the salary of a rural primary school teacher for 200 years. If you buy cooking oil, you can buy160 thousand Jin, and use half a Jin every day, which can maintain an ordinary family of three for 870 years.
Steinway: Steinway, a model of precious piano, 1853 was founded in new york, USA. It is the designated piano in Chopin International Piano Competition and Pyotr Il'yich Tchaikovsky International Piano Competition, and it is also the first choice of famous pianists all over the world for a century. Among pop stars, Elvis Presley and John? Lennon and others are loyal customers of this brand. 1980, Sotheby's auctioned a Steinway grand piano for $390,000. John? A Steinway ebony upright piano used by Lennon before his death is estimated at 900,000 pieces at auction, usually between100000 pounds, or about1/00000 to1300000 yuan.
In the famous piano shop in Chinese mainland, the price of a Steinway nine-foot piano is1350,000 yuan, which can buy more than 100 ordinary pianos and 500 assembled computers. If you buy a discounted air ticket, you can fly 3400 times between Beijing and Shanghai, once a day, and you can fly for nearly half a year.
Ellertson: Ellison is a classic of Danish household products. The brand was founded in 1895, and mainly made carriages in the early days. 1934 After the factory was destroyed by fire, Ellertson Company began to produce high-quality soft furniture, and gradually became a model of high-quality sofas in the world for more than 70 years.
Ellison sofa is famous for its simple and comfortable design concept, and its users include royalty in Nordic countries and celebrities all over the world. In the specialty store in Chinese mainland, a loveseat sofa costs 43,600 yuan; When Prince Frederick of Denmark got married, he chose a leisure chair with unique design as the royal sofa. The price of this sofa in China is 40,700 yuan, which is equivalent to the salary of a restaurant waiter in the coastal city of China for four years. Buy a cheap schoolbag, you can buy 8 thousand.
Prada: Prada, an Italian fashion brand, was founded in 19 13. Products mainly include leather nylon products, high fashion, shoes, accessories, glasses, cosmetics and so on. Prada was originally a manufacturer of high-grade leather products. In the 1920s and 1930s, Prada was deeply favored by European princes and nobles, and many members of the European royal family became his loyal customers. Very popular in recent years, the famous inverted triangle logo has become synonymous with fashion and taste. Miuccia prada, the chief designer, once joined the Italian Production Party and is now one of the "most powerful" women in the world. According to Forbes, her worth is about1400 million dollars.
Prada has launched customized suit service in recent years, and the price of a suit ranges from 2,200 to 6,000 dollars. In the specialty store in Chinese mainland, a nylon backpack costs more than 5,000 yuan and a leather wallet costs 3,300 yuan, which is equivalent to the living expenses of a poor college student for two years. If you buy an ordinary wallet, you can buy 200. If used for long-distance IP calls, you can talk for eight days.
gieves & amp； Hawkes, short for G&; The famous British menswear brand H was founded in 1785. For more than 200 years, Givenx has been providing classic men's wear for aristocratic gentlemen and won the Royal Medal for many times. Winners include King George III, Elizabeth II, Duke of Edinburgh and Prince of Wales. At the beginning of last century, he also designed military uniforms for China Navy.
Givenx custom-made suits start at $4 100, which is about RMB 33,000. Ordinary suits start at $920. In the exclusive store in Chinese mainland, a Givenx shirt costs 3000 yuan and a pair of men's underwear costs 1 100 yuan. If you buy cheap underwear at this price, you can buy more than 300 pairs, which is enough for a migrant worker in China to wear for 200 years.
Between the legs of a migrant worker is the most important value in this century.
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Speaking of luxury goods, these should be ...
The above content is taken from Murong Xuecun's Cherry in the Garden of Eden, a book I like very much. By the way, recommend it (in fact, it is a novel that has nothing to do with economics-_-,very good ~! ! )