At present, the famous domestic gold jewelry brands are: Zhou Shengsheng Jewelry, Chow Tai Fook Jewelry, Caibai Jewelry, Laofengxiang, Laomiao Gold, Winning Number Jewelry, Golden Supreme, Lukfook Jewelry, Leofoo Jewelry, Chaohongji, Zhou Dasheng, China Gold, Xie Ruilin and so on. These popular brands are all of high purity.

While identifying brands, we should also look at the purity of gold. At present, there are pure gold, thousands of gold and thousands of gold on the market. With the introduction of the new national standard, it is stipulated that names such as "thousands of gold" will be withdrawn from the historical stage, and "pure gold" will become the title of the highest purity of precious metal jewelry, so it is enough to buy pure gold.