Tik Tok live broadcast must choose products with goods. The product selection is good, and the transaction conversion between live broadcasts is high. The choice of products must consider three elements: breadth, heat and price.

2. Prepare the site script

In the operation scheme of Tik Tok live broadcast with goods, the live script is obviously one of the most important preparations. From beginning to end, at every time link, what the anchor has to say, what to do, what props to prepare, what key points to elaborate and so on.

Before the live broadcast, the anchor should be very familiar with the script and know what to do in each link, so that the anchor will speak in an orderly and substantive way, and the fans will not be lost in large numbers, and the transaction rate will be improved a lot.

3. Plan the live broadcast promotion plan

Four common motivations for buying things: solving problems: solving a specific problem. Product upgrade: dissatisfied with the existing products at home. Fear: preventive measures arising from fear and fear of some kind of injury. Reward myself and my family: I just want to spend some money to make everyone happy.

4. Bring the goods to prepare for live broadcast.

The anchor's words in the live broadcast room are also very important, such as opening remarks, welcome words, introducing products, reminders and so on. After all, fans can still be moved by you and place an order to buy your products.

5. Anchoring

In a live broadcast, the anchor is a very important role. In order to sell a lot of goods, the anchor must have the basic conditions such as generous image, strong speaking ability, full spirit, positive attitude and patience. After all, a live broadcast lasts for several hours. In these few hours, as an anchor, you must always stay focused and positive, always pay attention to adjusting your state, show your best side, and keep fans in your live room.