1, classified by jewelry materials
There are many kinds of jewelry materials, which can be roughly divided into glass, bone, keratin, pottery, crystal, imitation gold, wood and other types.
2, according to the modeling classification
The common shapes of ornaments are beads, columns, animals, polygons and totem images. Generally speaking, the more complex the shape, the higher the requirements for the production process.
3, according to the decoration parts classification
Ornaments can be divided into pendants, headdresses, chest ornaments, hand ornaments and foot ornaments according to their decorative parts. There are many pendant ornaments, mobile phone ornaments, bag ornaments, clothing ornaments, car ornaments, home ornaments and so on. A headdress is an ornament worn on the head. Chest ornaments are mostly worn on clothes on the chest. Jewelry refers to the jewelry on the hand. Foot ornaments are usually hung on the ankles. These decorations are very decorative.
Overview of China's jewelry industry development
In recent years, the development of China's jewelry industry has gradually accelerated, and more and more people with lofty ideals have joined the industry by joining jewelry chains and other ways to realize the dream of starting a business for Nuggets. However, the development of China's jewelry industry is still in the primary stage, and the jewelry franchise chain format lacks the necessary norms and cultivation. The lack of marketing skills and systematic training has obviously become one of the main obstacles on the growth path of jewelry practitioners. This paper is divided into four parts: the analysis of the basic situation of China's jewelry industry, the classification of market trends, the main sales forms and development trends, and six major competitive strategies. It is hoped that the analysis and suggestions on China's jewelry industry based on a large number of preliminary investigations can give some beneficial enlightenment to the majority of jewelry practitioners, operators and franchisees.
Jewelry industry is a new industry separated from jewelry and craft gift industry. Jewelry, as the growth point of new economy, has gradually matured in developed countries. Paris, new york, London and Milan, the four fashion capitals in the world, and Seoul, Tokyo and Hong Kong, the internationally famous jewelry capitals in Asia, have an annual trade volume of nearly US$ 654.38 billion, forming a huge and standardized market-oriented system and leading the trend and development of the global jewelry industry. Nowadays, with the comprehensive integration of China and the international community, people's concept of life has undergone tremendous changes. Advocating and chasing fashion has become the main theme of China people's life, thus bringing infinite business opportunities to China's jewelry industry in the new century.
Of course, what we can't ignore is that when the competition in all walks of life in China is becoming increasingly fierce, the competition in the jewelry industry is still in its infancy. There are no leading brands in the industry, and no market share exceeds 5%. Few manufacturers have a national network, and even fewer promote brands and set up their own offices for market development. The whole industry lacks the ability to be a brand and the concept of marketing, and lacks truly capable talents. With China's accession to the WTO, China is facing a rare opportunity. Many foreign companies purchase their products in China, so many large jewelry manufacturers basically export them. How to truly grow into an independent brand and gain a foothold in the market has become a realistic problem faced by every jewelry enterprise.