This year's online shopping is very, very deserted, and it's not just double eleven. To tell the truth, it just ended more than a month ago. Although the data released by various platforms reached a new high, the sales volume increased by several percentage points compared with last year. But consumers can see that it seems that the growth rate has slowed down.
Among the factors that affect the bleak sales of Double Twelve, consumers and shops are the main reasons, but the last straw to crush the camel is the webcast platform. Many stores will bring goods through network anchors to promote the sale of products. Consumers also have great dependence on online platforms, and coupons and price reduction benefits in the live broadcast process are much more cost-effective than participating in the store's Double Twelve activities. Some netizens often complain that the price of webcasting is too cheap, so there is no need to participate in the double twelve full reduction activities. It can be seen that the prevalence of webcasting has dealt a great blow to Double Twelve.
But from another perspective, this also puts forward a new topic for our online shopping platform. In the past, when consumerism was prevalent, many people might not be soft in buying things, especially when they saw that this thing was cheap for a while, and even if they didn't use it, they had to buy a lot. But now consumers have become more rational, and consumers will be more cautious when dealing with consumption problems. At this time, you really have to come up with real money and silver benefits to attract people to shop there.