Current location - Plastic Surgery and Aesthetics Network - Jewelry brand - How to develop your own jewelry business and what should you pay attention to when opening a jewelry store?
How to develop your own jewelry business and what should you pay attention to when opening a jewelry store?
Jewelry stores should cater to customers who buy jewelry, rather than buying goods from websites or discount stores. Local jewelry stores usually build a loyal customer base because customers don't like the personal services provided by online or mass market retailers. According to the Bureau of Labor Statistics, a full-service jewelry store can retain the repair and adjustment services of existing customers. Since 20 10, the customized jewelry market has also been booming, which gives qualified jewelers the opportunity to make amazing and unusual designs.

Please click here to enter a picture description.

Register your jewelry business

Design business structure with the help of people familiar with retail business. Common enterprise forms include sole proprietorship, limited liability company, X branch, etc. Make an appointment with a commercial insurance agent to pay compensation. Go to your city and county office to apply for a business license. Please contact the local tax department to obtain a sales tax license.

Rent a suitable jewelry store location

Look for shops that are easily accessible from main roads and provide parking lots for a large number of customers. Make sure the building has a window to show your jewelry. Find the address of a high-end women's clothing store, gourmet kitchen store or other retail store nearby. Make signs, create tasteful architectural signs and describe your jewelry business.

List the competitors of jewelry stores in your area.

Visit jewelry stores in your city and surrounding towns. Check the store size, configuration and jewelry product line. For example, please pay attention to whether the store is mainly low-priced and precious stones; Or more expensive diamond jewelry. Inquire about other services, such as jewelry maintenance and custom jewelry design activities, which are provided by recognized experts. Observe the interaction between employees and customers.

Publish your products and services.

Analyze your competitor's jewelry product line and determine the details of the service shortage. Choose goods suitable for different styles, preferences and price points. Including rings, necklaces, earrings and other traditional ornaments. Add fashion works such as anklets and custom necklaces. Jewelry maintenance service, and consider custom jewelry design. Cooperate with graphic designers to make a beautiful brochure to introduce your jewelry products and maintenance services.

Order your jewelry store showcase.

Buy a series of lockable jewelry display cabinets from professional display suppliers. Includes a large display case with a plurality of shelves and a smaller independent display case to display a smaller collection. Look for special boxes and other storage boxes. Order display cabinets of the same style and coordinate with each other. If your order is large, you can ask for a discount.

Buy wholesale jewelry

Order diamond rings, bracelets, earrings and necklaces. Choose different sizes of gems and inlays. Add exquisite jewelry for men and women, as well as some special jewelry. Buy gemstone earrings, necklaces and bracelets with reference to traditional and modern environments. Order your goods from wholesalers to get the maximum profit.

Hire personalized jewelry experts

Recruit employees with jewelry sales experience. Study the paid gemology education plan and encourage employees to carry out professional certification. Many gem colleges offer professional jewelry courses. Train employees in jewelry sales skills. Train your employees to use certified safety procedures to show jewelry to customers. An employee agreement to discuss a theft or robbery plan. Install alarm system and security.

Hold a grand opening jewelry exhibition

Welcome your customers. Each customer presents a rose. Draw a picture for a diamond jewelry and distribute it to customers. Discount sales of high-profit goods. Encourage year-round shopping and introduce your staff as special occasion consultants to help you choose gifts. Advertise in newspapers or websites. Place leaflets in hair salons, spas and fitness centers.