Sales copy: The purpose of marketing is to sell products. Therefore, the sales copy will clarify the core selling point of the product, and through some guidance and marketing means, let consumers believe that the product can meet their own needs and give consumers sufficient reasons to buy, thus causing consumers' desire to buy.

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Publicity copy: the purpose of marketing is to publicize the brand or product and expand its influence. This kind of copy usually uses life scenes, emotional attitudes, emotional ideals and other content to arouse the audience's voice, so that the audience will leave a deep impression on the brand or product.

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Hard and wide copy: refers to the copy that directly publishes the advertising content to the new media platform. The titles and sponsors of various variety shows are hard and wide copy.

Example: Arctic sea dog oil: Everyone is worried about gifts. I give arctic sea dog oil.

Soft and wide copy: it's product placement. This kind of copywriting usually does not directly introduce goods, brands or services, but integrates advertisements with copywriting content.

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Long copy: Long copy ranges from several hundred words to several thousand words. It paves the way for emotion, sets off the atmosphere, infects the emotions of the audience through words, thus shaping the brand or product image and creating the brand spirit.

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Short story: short and pithy, focusing on conveying the core concept of brand products in a few words, making people think deeply or stimulate the audience's desire to buy.

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My favorite copy: