Hermes (Herm? S) is a world-famous luxury brand, headquartered in Paris, France, with branches all over the world; 1837 Thierry Herm？ The United States was founded, and it has a long history of manufacturing high-grade harness in its early years. Let's take a look at how Hermes built its brand.

Hermes brand history

Hermes (Herm? S) France, founded in 1837, is an international enterprise loyal to traditional handicrafts and constantly pursuing innovation. We have 17 product series, including bags, scarves, ties, men's and women's clothes and living works of art, as well as newly developed furniture, interior decoration and wallpaper series. 30 branches manage and distribute products all over the world, from four categories: Hermes saddle and leather, Hermes perfume, Hermes clocks and watches and Hermes watch porcelain. 1996 entered China and opened the first Hermes store in Beijing.

It is Hermes' consistent aim to make all products perfect. Most of the products are handmade. Some people call Hermes' products works of art with profound thoughts, noble taste, rich connotations and exquisite craftsmanship. These Hermes products are integrated into the fast-paced modern life through more than 200 specialty stores in more than 20 countries and regions around the world, bringing the world back to the traditional and elegant embrace.

By the end of 20 14, Hermes had 17 product lines: leather, scarf, tie, men's and women's fashion, perfume, watch, stationery, shoes, accessories, saddles, household life series, tableware and jewelry.

Hermes Group has more than 30 branches, specializing in production, agency, distribution and property management. The business can be summarized into three categories: Hermes Sellier (leather products), La Montre Hermes (watches) and Hermes Parfum (perfume), with branches all over France, Britain, Benelux, Germany, Switzerland, Italy, Spain, the United States, Canada, Mexico and Spain.

All products of Hermes brand adopt the best advanced materials, pay attention to craft decoration and exquisite details, and have won a good reputation for their excellent quality. In the history of Hermes, a sensational news event was its zipper golf jacket designed for the Prince of Wales in 1920, which became the earliest successful design of leather clothing in the 20th century. On the basis of their leather products, Jean Galen and Robert Ma Di, the fourth heirs of Hermes, have developed new categories such as perfume and head stickers. By the 1960s, the growing Hermes company had a variety of fashion and perfume products. 1970, Hermes was only a family factory with pure handicraft industry, but 15 years later, Hermes has developed into a super multinational company producing high-quality products. Today, the scale of Hermes is still expanding.

In 20 10, Hermes achieved sales of 2.4 billion euros (about 3.2 billion US dollars), net profit of 42170,000 euros (about 560 million US dollars), and operating profit rate increased to 27.8%, a new high since its listing in 1993. The financial report shows that Hermè s achieved sales of 2.84 billion euros (about 3.78 billion US dollars) in 20 1 1 year, up by 18.3% year-on-year, and the fixed exchange rate increased by 15.8% year-on-year, a record high.

Hermes' English is Hermes, which comes from French Hermes? S, but many Hermes fans often make mistakes in pronunciation. The correct pronunciation is [? rm？ S] (French phonetic symbol here), pronounced like "love and Max", the initial letter H is silent, and R is pronounced as H (drinking). Hermes special leather care products are leather care products of French saphir company.

Hermes brand story

Since 1837, when Hermes opened its first harness store in Paris, 170 years ago, it has been standing at the peak of classic clothing brands with exquisite craftsmanship and aristocratic design style. It is luxurious, conservative and noble, and the whole brand, from the whole to the details, and then to its specialty store, is filled with rich and profound details with horse culture as the core.

Hermes, with a history of 170 years, has been handed down from generation to generation, and has become the most artistic French high-end brand with exquisite craftsmanship and endless imagination. Exploring this long-established French company, we can find many interesting stories: Hermes, which is famous for producing scarves and ties, actually started from producing saddles and harnesses.

Hermes/kloc-in the 0/9th century, in Paris, France, most residents kept horses. 1837, Thierry? Thierry Hermes opened his first harness shop in Basse-du-Rempart Street in the bustling Madeleine district.

His harness workshop made all kinds of exquisite accessories for the carriage, and Hermes' harness could be seen in the most beautiful four-wheeled carriage in Paris at that time. Hermes craftsmen carved every product like artists, leaving behind many masterpieces handed down from generation to generation. In the 1867 World Trade Fair, Hermes won the first prize for its exquisite craftsmanship.

1879, Thierry's son Charlie? Charles-Emile Hermes expanded his family business. He not only moved his head office to No.24, a famous suburb of Paris, but also brought Hermes out of Paris and into European countries. The high-grade harness made by Hermes was deeply loved by European aristocrats at that time, and its brand became a typical representative of luxury consumption in France.

Emile Morris, the third heir of Hermes? Emile-Maurice Hermes is very keen on works of art and has a large private collection. These treasures are preserved in the Hermè s Museum, which is still a pilgrimage site for many designers. In the 1920s, Hermes enterprises expanded their products to handbags, travel bags, gloves, belts, jewelry, notebooks, watches, ashtrays, scarves and other products. Art has a great influence on Hermes' product design, which makes Hermes' products keep the romantic artistic style of the French.

Starting from 195 1, Hermes was founded by Emile's son-in-law Robert? Robert Dumas took over. Since the 1960s, Hermes has successively introduced perfume, suits, shoes accessories, porcelain and other products, becoming a representative of taste across all aspects of life. Robert? Ma Ying himself is also an excellent silk scarf designer, and his management has won the appreciation of Hermes silk scarves all over the world. 1978, Jean-Louis, the fifth generation of Hermes family? Jean-Louis Dumas became the chairman and CEO of the group. He developed new products such as watches and watch accessories, which gave Hermes new materials and breath.

In 1980s, the fashion of clothing symbolizing identity returned, and Hermes developed rapidly with an unexpected trend. Hermes stores around the world have become places where celebrities gather, such as Princess Kelly of Monaco, Duke and Duchess of Windsor, movie stars sammy davis jr and Ingrid? Bergman, etc. 1956, Grace of Monaco at that time, Grace of Hollywood famous actress? Grace Kelly is pregnant. When attending a public event, facing the lens of enthusiastic media, she can't help blocking Hermes Kelly handbag in front of her to cover up her pregnant belly. The famous American magazine Life just captured this rare picture and used it as the cover. Suddenly, the name of Hermes Kelly handbag spread like wildfire, and this shot became a historic picture, which once attracted the attention of the whole world. Other brightly colored leather products, comfortable cashmere shawls, dazzling jewels and silk ballet slippers are also favored by ladies. For men's wear products, Hermes has introduced leather jackets with exquisite lining, twill mud casual clothes, energetic sports coats and fancy silk ties.

1978, the fifth generation of Hermes family? Louis? Ma Di became the chairman and CEO of the group. He developed new products such as watches and table ornaments, which gave Hermes new materials and breath.

In addition, the leather bag is also one of the most successful products of Hermes. Do you want to order a Hermes? Kelly bag? It will take several years, because each piece of leather has to go through many complicated steps. This kind of leather bag bears the manufacturer's logo. The same craftsman is responsible for both repair and maintenance. This rigorous production is the reason why it is expensive.

Today, the headquarters of Hermè s Group is still located in the famous Fu Bao Avenue, and its products are distributed in hundreds of specialty stores in more than 30 countries and regions around the world. After five generations of inheritance and more than a hundred years of glory, this group kingdom, which started with harness manufacturing, still maintains classics and high quality and stands in the luxury consumption kingdom with its traditional spirit.