1839 set up a factory. The average retail price of watches is 13000 to $20000. This company is one of the only truly independent watchmakers in Switzerland. It is produced and sold from beginning to end, and it takes 65,438+00 years to train a Patek Philippe watchmaker.

Who will be with you 24 hours a day? Noble, watch lovers, noble symbol is to have a Patek Philippe watch, noble artistic realm and expensive production materials to shape Patek Philippe's enduring brand effect. Not long ago, Patek Philippe once again set a new world auction record for antique watches. A custom-made 1933 watch for American bankers costs as much as 1 1 ten thousand dollars. This watch has 24 functions. It took three years to design and five years to make. A watch has been produced for 8 years. What a sense of quality With this strong awareness, the total output of the company has only been around 600,000 since it was established for more than a century and a half. It is commendable that Patek Philippe will never make one at random because of its popularity in the market. The factory has a secret workshop, which has maintained a tradition of more than 100 years, that is, only one product is manufactured by hand every year, and the price is about 30 million RMB. Whoever wants to get this watch must wait patiently for at least 8 to 10 years. Excuse me, will this product be reduced in price?

2. Audemars Piguet: Adhere to the century-old tradition.

1875, JulesLouis Audemars and EdwardAuguste piguet, two young talents, started their brilliant watch manufacturing career in Switzerland, the birthplace of watch manufacturing art, and were officially registered in 188 1. Cie "Audemars piguet Factory" has since opened a classic legend in the international watch industry.

Audemars piguet and Audemars piguet, the founders of Audemars piguet, have always been obsessed with the art of watchmaking. With unlimited creativity and unique vision, they focus on the development of ultra-thin mechanical parts, such as bell timer, sun, moon and stars, chronograph, time display between two places, thermometer and compass, and create sophisticated mechanical watches, which have won numerous awards. In the 10th Paris Global Watch Exhibition held in 1889, Audemars Piguet participated in the Grand Complication watch, which has the functions of asking the watch, double-hand timer and perpetual calendar. Its exquisite design has aroused great repercussions, and its reputation has gained international reputation, which has laid a lofty position for Audemars Piguet in the altar of watches. Now, under the leadership of the fourth generation children of Audemars Piguet, Audemars Piguet has made remarkable achievements, won the admiration of watch connoisseurs and collectors, and become one of the top ten famous watches in the world.

The diamonds used by Audemars Piguet have been strictly selected, and the color and clarity are excellent, which is really perfect. Then it is carefully inlaid by experienced jewelers, showing your extraordinary charm and elegant demeanor while accurately grasping the time.

3. Piaget: a treasure worth appreciating

The Earl is a rising star in Ran Ran. It was not until the late 1940s that it became one of the first-class watches. This top watch, which has made countless wealthy families flock to it today, has experienced a slow development for nearly a hundred years before it can take off. Earl Earl's founder, Qi Odgus Piech, was originally.

A farmer named Lakao Okfei cun in the Jura Mountain area. 1874, Piech established a watchmaking workshop, organized his 14 children to produce movement for other watchmaking companies, and also produced a whole finished watch under the brand of Earl Company and sold it to the local market. After World War II, Pierre's two grandsons, Gillard and Valentine, reorganized the company and launched the first batch of counting watches. Due to the excellent quality of the Earl Count watch, the brand was soon made. Today, the Earl's watch is permeated with the mainstream of modernism, both in shape and color. As Yves Piech, the current president of the company, said: Looking at the count's time, you are appreciating a treasure.

Earl, Swiss watch, founded in 1874. With his outstanding design talent and exquisite watchmaking technology, Earl has led the watch industry for a century and made the world watch industry shine brilliantly.

Piaget's slim mechanical operation device has made outstanding achievements and is a historical legend in the watch industry. Nowadays, every part of Earl's products is made by paget Studio, which is unique and meticulous, and even has its own gold casting workshop to keep improving.

In addition to the original mechanical operation device, Piaget's design concept is even more admirable. All watchcases and bracelets must be cast in 18K gold or platinum, and the surface design is more colorful and unique.

4. Jaeger Le Coulter: Set a Guinness Book of Records

Jaeger-LeCoultre was formerly a watchmaking company founded by Charles Anthony Lacott in 1883. The founder is a skillful craftsman. He invented a micrometer with measuring accuracy of11000 mm, which greatly improved the processing accuracy of clock parts. Held in London on 185 1.

Won a gold medal at the World Expo. About 90 years later, Lacort's grandson David Lacott reached a cooperative relationship with Edmund Jaeger-Jaeger, a French manufacturer of precision navigation timepieces.

1992, Jaeger-LeCoultre made a second-order watch (1 order = 2.256mm) with a Guinness record, which shocked the watch industry. 1953, Queen Elizabeth II wore an all-platinum Jaeger-LeCoultre watch with diamonds. In the 1920s and 1930s, the shockproof and shockproof flip watches designed by Jaeger-LeCoultre for polo players became the signature series of Jaeger-LeCoultre, which lasted for a long time. 1982, the ATMOS clock developed by Jaeger-LeCoultre Company made great achievements.

5. Vacheron Constantin: works of noble art

Vacheron Constantin, founded in 1775, has a long history. The founder of Vacheron Constantin Company is the philosopher Jean Marc Vacheron, who is knowledgeable and skilled. He is a master in the world of clocks and watches, and also a good friend of Thoreau and Voltaire. That is, he established the world's first watch factory, the predecessor of Vacheron Constantin. 18 19, Francois Constantin successfully promoted his products overseas, and he also pushed his watch skills to the extreme. "Feasibility always exists"-become the motto of enterprises. 189 1 year, Vacheron Constantin's grandson joined hands with FrancoisConstantin to change the name of the watch factory to Vacheron Constantin, which is the name of Vacheron Constantin today.

Vacheron Constantin only produces more than 20 thousand watches every year. This is like OPEC limiting crude oil production to raise oil prices. Of course, there are differences between Vacheron Constantin and Dick. Crude oil is a popular consumer product, Vacheron Constantin is a noble work of art, and it is worth appreciating that Vacheron Constantin spent 240 years. Watchmaking is the most important industry in Switzerland. Vacheron Constantin has always played a key role in the history of Swiss watchmaking, both in the past and today.

6. Rolex: the overlord in the field of watches

Rolex is probably the brand you are most familiar with.

The predecessor of Rolex Company is W &；; Company D was jointly operated by Hans Wissdorf, a German, and Davis, an Englishman, in Renton in 1905 (Guangxu 3 1 year). 1908, Wissdorf registered the Rolex trademark, W &；; D therefore changed to Rolex. The original logo of a Rolex watch is a palm with five fingers, indicating that the watch of this brand is completely handmade. Later, it gradually evolved into a registered trademark of Crown to show its dominant position in the field of watches. It is the third most valuable brand in the world, the watch brand.

In the 1920s, Rolex fully developed the first waterproof watch. 1926, Rolex waterproof watch was officially registered. The design style of Rolex watches has always been solemn, practical and unpretentious, and it is deeply loved by people from all walks of life, especially those in the Far East and the Middle East.

7. Cartier: the pet of the upper class

Cartier family is a famous French jewelry manufacturer in the middle of19th century. Louis Cartier was a goldsmith appreciated by the royal family at that time. 1888, Cartier tried to install a mechanical watch on a gold bracelet inlaid with diamonds. 1904 the gold watch built for Santos began to go. Since then, Cartier watches have always been the pets of the upper class, enduring.

Cartier watches are partly manufactured by the main factory in Paris, and quite a few of them have signed contracts with well-known companies such as Audemars Patek Philippe Vacheron Constantin European Watch Company. Its functional modelling technique can be described as absorbing the strengths of various countries and integrating them into a whole, with a vast world. Cartier, with the advantages of internationally renowned brand groups, produces and sells high-grade hand ornaments, especially women's handbags, which are favored by nobles and rich people. Li Mei, an international star, is the spokesperson of the company in Asia.

8. Wan Guo: The quality of machinery manufacturing is extraordinary.

Wanguobiao was founded in 1868 with a history of 130 years. The place where he started his career was called Shafo Hauser. The history of clocks and watches in this area can be traced back to the beginning of15th century, 459 years earlier than other countries. The founder of IWC is FlorenineA. Jones, an engineer in Boston, USA. He founded the earliest mechanical watchmaking factory in Switzerland in a factory on the Rhine, and realized his novel idea-replacing some manual parts with machinery to make more accurate parts, and then assembling them into watches with excellent quality by first-class watchmakers. In recent years, the performance of the world has increased by 500%, and the results are quite amazing.

IWC is the symbol of IWC and an international abbreviation.

This world-recognized Swiss watch brand leads the local fashion in Tokyo, Japan: Rolex for businessmen, Omega for doctors, and international watches for university professors and engineers.

9. Gillard Perego

Zippo watch, originated in Geneva, was founded in 179 1.

For more than two centuries, the creativity of Zippo watches has emerged one after another, thanks to the countless outstanding watchmakers behind it, which have been handed down from generation to generation and made unremitting efforts to carry forward its excellent watchmaking tradition and reach a highly respected position in the world today.

The making of watches is the crystallization of the soul and the pursuit of the perfect combination of aesthetics and skills. To conform to the tastes and trends of different times, we must not lose the traditional quality and advantages in order to be pleasing to the eye and consistent.

10. Omega: the representative of achievement and perfection.

Wearing an Omega watch represents achievement and perfection. Omega, a well-known name in the watch and advertising circles, originated from the Greek letter (Omega) and started at 1848, which is very popular among tasters. Omega is a standard timekeeper in world-class events such as sailing, track and field, swimming, etc. , and often sponsored the European Golf Championship, and won the designated timekeeper of the Olympic Games for 3 1 time. Omega is the first and only watch ever worn on the moon.

Omega also invited some celebrities as image ambassadors, such as familiar Formula One champion Schumacher, figure skating champion Chen Lu, Swiss top tennis player Cindy, sailor peter blake, golfer Ernie Ais, Pierre Brusnan, cindy crawford, Yam Tat-wah, Sophia Kao and other top people from all walks of life.

Watch ranking

1. premium table:

He is good at making complex menus and polishing them exquisitely, which fully shows the technical strength of the watch factory. The brand has high gold content, limited output, and the price is above100000 yuan.

Patek Philippe Patek Philippe

Audemars piguet

Vacheron Constantin

Lange A. Lange &; Thorne

Breguet

Roger Dolbius, Haojue

Palmajoni. Palmajoni

Blancpain (complex model, ordinary model is one kind)

Jaeger-lecoultre Jaeger-lecoultre

Athens Ulysse Nardin (complex model, common model is one kind)

franck muller

Grasu's original Glashü tte (GUB39 automatic movement and women's watch belong to the same category)

Chiba IRARD-PERREGAUX (complex type, common type is a class) 2. A kind of a kind:

Classic watch suitable for China's high-paying status.

Rolex Rolex

IWC International Watch Company.

White Gillard-Peregao

Cartier, Cartier

chapard

Piaget, earl

Jaeger-lecoultre

3. The second category:

Suitable for domestic high-paid table tennis players.

Shi Zenith

KELEK (seems to have stopped production)

Kunlun bulb

Daniel ross, Daniel Rowe

Zunda Gerald Genta

United trade union

Ruibao chronograph watch

Penahai Penai

Omega. Omega

Du Bi Xiao Deng Du Bi&; Chardenbrand

Yubao EBEL description 1:

Many products of the same brand are different, so if they are differentiated according to the proportion, it shows that they are good at complex menus, which account for a considerable proportion of their products, or the movement is highly polished and the brand positioning is high. For example, Athens and Black croco, although the common styles are mainly ETA2892, do not affect the overall image. Glashü tte introduced several tourbillon models and flew back to the countdown. After fine-tuning the movement with double goosenecks, it has got rid of the ordinary image of GUB39 movement and can compete with Lan Zhi.

Wan Guo is also good at complex menus, but most of the products are relatively common, so they are classified into one category, and so is Jaeger-LeCoultre. Chopin is listed in the first category because he owns LUC's own core and jewelry watches have high taste.

Increasing your intelligence (real profit) could have been higher, but it still needs the efforts of the new president. Collec's technology is superb, and the movement material is second-rate. Daniel

Ross relies on design. Although GERALD GENTA has a complex limited edition, it is not mainstream after all. The trade union movement, like polishing, only has a complex functional model at its core. Ruibao's movements are ordinary, but creative and skillful. The new one-button chronograph won the Swiss watch magazine award, which is promising and can be among the first-class. Omega can only be regarded as the second category, but it can be classified as coaxial escapement and 3303 movement. Yubao relies on a chronograph or its own movement.

4. Level II and Level I:

With the backbone of ETA, it is more inclined to the high-end core of ETA, with a certain transformation and polishing process or design focus, occupying the middle and high-end fields, which is suitable for the domestic middle class personality.

Breitling

Emperor camel watch (borrowed from Rolex)

TAG Heuer Deluxe Edition (TAG Heuer)

Paul Picot

Martin Braun

Shi Ming

Amy

Porsche design Porsche (OEM, design wins)

IKEPOD (list of designers, most observatory levels)

Bernard Shaw Alan Silberstein

Eberhard (powerful movement, amazing CHRONO4)

Vulcaivergen (own alarm core)

Bulgari Bulgari

Hublot

Ventura (list of designers, most observatory levels)

5. second class, second class:

With ETA core as the backbone, it is not changed much, polished in general, with strong tools, and the price is about 5000 to 15000, which is suitable for Chinese consumption.

Radar RADO

Movado, Movado

ETERNA (quality is different from Porsche)

Shangmei Semex

Soman review

Beightler Pelette

Aidan Schwartz-Etienne; ;

Longines

Forrest Fotis

Minerva; Minerva;

Jacques ETOILE；;

Daniel Jean-Richard

Tutima, Ma Di

SINN· sin

NIVREL (a few brands still use LEMANIA88 10)

Uwe Mhrle

NOMOS

Rena Rena brand

Outstanding Hanhart.

Stova (joerger Sauer)

Suosi

Baoxing muban

Note 2:

There are many high-end watches in the second category, such as 2892 with perpetual calendar module or intelligent movement, and the price is also high. Mainly refer to its comprehensive level and market positioning.

6. Three categories:

ETA core is cheap, but the quality is guaranteed, and the price of genuine manufacturer's brand is mostly below 10,000 yuan, which is the basic style of table players.

ORIS holiday

Tissot Tissot

Hamilton Hamilton

Tommy ·MIDO

Zino

Marcello C.

Davossa

Some small brands in Germany are equipped with ETA (including 7750 and UNITAS), such as LIMES, KAUFMANN and LACO.

7. Four categories:

Old European and American brands bought in Asia and some low-end brands only aimed at the Asian market are still alive, using cheap ETA cores or Japanese cores, and the quality is passable, around 1200 yuan. Most Swiss watches that ordinary people in China contact most often fall into this category.

Tittoni plum blossom

Inna Enikar

Roman rover

Sima Sima Sima

Borell, Ibolu

Bailangduo Pronto

Ai Qihua's poems

Time DOXA

Santos Santos Santos

Niwadani Wada

Olma

Baoluhua bulova

There are also some Swiss quartz watches that should fall into four categories:

Sample sample

CERTINA

Bao xing jun Han

Russian flight chronograph (imitation of Swiss 7734 movement).

8. Five categories:

SEIKO precision work

Citizen. Citizen.

Dongfang (Double Lion)

Casio Casio

Russian flight alarm clock and Rostock (former military watch).

9. Six categories:

Chinese mainland watch. This kind of watch was raised before, but now it should return to its proper position.

Note: Due to the extinction of a large number of small Swiss watches and the scarcity of French watches and British watches (there are still some), grading becomes easy. Generally speaking, today's hierarchy camp is still relatively clear. The middle-low and middle-high levels are occupied by ETA, which makes people who are most suitable for this level have almost no practical choice. It can be seen that the dilemma of the mechanical watch manufacturing industry today is the domineering of Swazi Group!

The brands listed above refer to Swiss watch magazines, most of which are mechanical watches. There are several brands that are not on the list:

1. Works of most independent watchmakers:

Because it is not as big as a black crocodile, and it is random, the functional model is complex, the model is simple and difficult to evaluate. Jiao Dayu, for example, has both tourbillon, whose daughter is hard to find, and Eta Core, whose face is famous.

Second, brands unfamiliar to domestic and even international cousins are relatively low-key and concentrated in a small circle.

For example, Graham; ; City Juergensen; KURTH (German family watchmaker, limited production of watches with old movements in stock); Harewood (the old brand that invented the automatic rotor watch), broadcast by BOVET. The source of some movements is unknown, and the quality is difficult to evaluate.

Three. List of fashion jewelry and stationery brands:

Not good at making clocks and watches, please do more OEM work, and the quality is uneven. Such as Dunhill; Montblanc; BUCHRER Bao Qilai (table store name); Harry Winston; Tiffany Tiffany; Louis Vuitton; Chanel; Gucci Gucci; ESPRIT, wait.

This kind of watch is extremely chaotic in China. Some people think that a good pen and a good watch must be good. Although some brands of watches are excellent in workmanship and movement, my point is that a person who knows watches will not buy a non-professional watch brand. Just like I wear a Rolex watch, if I wear a Rolex factory souvenir in my hat, I will feel stupid. I think people who wear a brand all over their bodies are either employees or have no products.

Four. A dime a dozen quartz watch brands, except a few influential ones, are not listed. Generally, the grade of ETA core is higher than that of Japanese core. All belong to five or six categories.