1. There is no middleman to earn the difference: when buying loose diamonds at the counter, the price usually includes the difference between the brand, wholesaler and retailer. Through the customization of Lao Fengxiang's loose diamonds, you can buy them directly from the brand, eliminating the intermediate links, so the price is more favorable.

2. Reduce the cost of bulk purchasing: Lao Fengxiang is a well-known brand in the jewelry industry, with a stable supply chain and the ability of large-scale purchasing. Through the customization of bare diamonds, you can purchase bare stones centrally, which greatly reduces the procurement cost and thus achieves the advantage of lower price.

3. Customization flexibility: Customization of loose diamonds provides more choices and flexibility. Customers can choose different diamond specifications, cut, color and clarity according to their own needs. In contrast, counter sales usually only have a certain inventory and selection range, which can't meet everyone's special needs, so the price of customized loose diamonds is relatively cheap.

It should be noted that although the customized price of rough diamonds is cheaper than that of counters, some other expenses may need to be considered, such as design fees, production and processing fees and so on. Therefore, when selecting customized loose diamonds, various factors need to be considered comprehensively.