Last year's ranking: 1

Overall brand value: increased by 2% to $6,543.8+$09.78 billion.

Louis Vuitton aims at tourists and consumers, focusing on brand culture and core consumers.

2. Elm

Last year's ranking: 2

Overall brand value: increased by 8% to $8.46 billion.

Most of the shares of Hermes are still controlled by the family (7 1% are family shares and 29% are public shares). The company has the courage to try. At the end of 2009, it acquired China's new brand Xiashang, focusing on the China market. At the same time, the company attaches great importance to the inheritance of brand culture and is good at using the essence of tradition.

3. Gucci

Last year's ranking: 3

Overall brand value: increased by 2% to $7.59 billion.

Recently, christie, a world-renowned art auction house, teamed up with Gucci to collect Gucci antique bags from players around the world for exhibitions and recycling auctions. This is the first time Gucci has cooperated with the auction house to assemble antique Gucci bags. Gucci is owned by PPR and has strict control over the agency market.

4 Chanel

Last year's ranking: 4

Overall brand value: decreased by 1 1% to $5.55 billion.

The decline of Chanel brand value is a sign of the times. During the recession, consumers turned to more practical products. Although Chanel's classic handbags, cosmetics and perfumes still attract many people's attention, only a few customers really buy ready-made clothes. Professionals believe that consumers want to find something new at 20 10, and karl lagerfeld can always bring this feeling to everyone on the runway. Therefore, it is predicted that the trend of Chanel will rise in the next few years.

5 Hennessy

Last year's ranking: 6

Overall brand value: decreased by 1% to $5.37 billion.

Hennessy is a cognac brand under LVMH Group, which is very popular in China market.

6 Rolex

Last year's ranking: 5

Overall brand value: decreased by 14% to USD 4.74 billion.

Rolex, like many other high-end watch and jewelry manufacturers, has been greatly affected by the economic recession.

7 Mo？ T shangdeng

Last year's ranking: 8

Overall brand value: decreased by 12% to $4.28 billion.

Although compared with the past, it is not as good as the scenery of that year, but what? T Chandon is still the world's top champagne brand.

8. Cartier

Last year's ranking: 7

Overall brand value: decreased by 19% to $3.96 billion.

Cartier's ranking is affected by the decline in sales. Cartier is a brand owned by Richemont. According to the report, sales of Cartier boutiques and third-party retailers both fell, which was lower than expected.

9.fendi

Last year's ranking: 9

Overall brand value: decreased by 8% to $3.2 billion.

Fendi is famous for its It packages in the American market and a well-known and weighty brand in the Asian market. Fendi belongs to LVMH and its target competitor Gucci. At present, the brand ready-to-wear series is designed by karl lagerfeld.

10 Tiffany

Last year's ranking: not on the list

Overall brand value: increased by 6% to $2.38 billion.

Although Tiffany didn't wait for last year's list, it has become a pioneer brand because it insists on not discounting in 2009, and the brand has plans to expand in Asia and Western Europe.