Brand stores do not accept it. Gold recovery is different from general goods recovery. Whether it is the weighing of weight, the determination of color or the determination of price, it has formed a unique recovery system. Because gold is recycled, it is also called recycling gold regardless of brand. The main price factors of recycling are determined by the gold content and the international basic transaction price.

Gold is a precious metal, and the recycling price of an ordinary jewelry may reach thousands or even tens of thousands.

And investing in gold bars and the like has several kilograms of gold at a time. According to today's gold price, the recovery amount will reach hundreds of thousands or even millions. Ordinary small recycling shops don't have such a large cash flow, so they have to raise funds. This time difference will affect the efficiency of recycling.

As a precious metal, extended data gold has good physical properties, high density, heavy hand feeling, softness, pure texture, beautiful color, good ductility and malleability. The value of gold is high, and the total loss in the recovery process is small, so the recovered gold has high reuse value.

Ordinary consumers buy gold and choose big brand gold stores because they think brand stores are more credible (at least relatively more trustworthy).

However, when recycling gold, consumers can't fully trust the recycling shop, because the qualification and reputation of the recycling shop are not as "well-known" as the brand gold shop. The biggest difference between gold sales and gold recovery lies in the degree of specialization.

Selling gold does not involve purity testing and can be promoted normally. Gold recovery requires recycling enterprises to have professional personnel and equipment and standardized operating procedures. It is precisely what many channels do not have.