Mid-Autumn Festival Program Planning 1 1. Members:
1. Person in charge: members of the board of directors, general manager's office and planning department.
2. Members: heads of departments
Second, the activity time:
Xx month xx day
Third, the purpose of the activity:
With the help of China's traditional Mid-Autumn Festival, China people's second long holiday, National Day, we will create the second sales peak in shopping malls, and reduce the cold market after the long holiday in a targeted manner, so as to slow down the downward trend of sales.
Fourth, the theme of the event:
Celebrate the Mid-Autumn Festival, welcome the National Day and give a big gift!
Verb (abbreviation of verb) activity slogan:
leave out
Six, site layout:
1. Off-site layout: Door couplet: 10,000 families get together to welcome the Mid-Autumn Festival, the four seas celebrate the National Day with jubilation, and the horizontal couplet: celebrate the festival; Huge external wall suspension: width: height = 10* 13M, content of publicity activities; Hang eight red lanterns above the door.
Second, the venue layout:
1, and hang public signs at both ends of the elevators on the first, second, third and fourth floors respectively.
2. Put a big moon cake in the lobby on the first floor for the purchasing department to negotiate;
3. Set an archway at the entrance of the first floor, display a moon cake street behind the cashier, and hang a tag at the upper end of the moon cake street to set off the atmosphere of the moon cake street;
4. Hang corresponding palace lanterns on the main passages, elevators and the upper ends of mooncake piles on each floor; 300 palace lanterns.
5. The Mid-Autumn Festival and National Day flags are hung on the main passages of each floor; 1000 flags.
6. The stair guardrail is surrounded by golden flannel, and the layout of the elevator entrance is strengthened.
There is a big picture hanging in the center of the hall.
The 2.5-meter-wide lantern is made of KT board. The words "Happy Mid-Autumn Festival" are hung under the big lantern, and other decorations are added.
Seven, publicity strategy
1, see attached table for details of DM poster promotion;
2, TV media publicity:
A publicity content: moon cake listing, group purchase, bulk purchase of moon cakes and related activities; B. Time: September 20 -26; C. charge: D. publicity form: animated pictures and words.
3, huge off-site, exhibition board publicity;
4. Broadcasting and publicity in venues;
5. The community is crowded with people, and a small banner is hung, which reads: "XX Shopping Plaza wishes the people of the city a happy Mid-Autumn Festival; Mid-Autumn Shopping Hotline: xxx "
Eight, activity strategy:
Activity 1. Stay happy after shopping for 20 minutes. Activity time: September1-September 30th. Activities: After shopping in 20 yuan at one time, you can take part in the lucky draw at the wedding photography consulting office of Jingxin Bride at the entrance of the shopping mall with your computer receipt. Award setting: first prize: prize value 288 yuan; second prize: prize value 198 yuan photography package; third prize: prize value 98 yuan photography package; please consult Liangxin Bride Wedding Photography Consulting Office for details.
Mid-Autumn Festival Program Planning 2 I. Theme of the event
Autumn moon in love-a large lantern riddle activity
Second, the activity time
20xx year x month x day
Third, the venue.
The middle hall on the first floor of the shopping center.
Four. Activity content
During the activity, anyone who buys at least xx yuan (including 50 yuan) in this mall can participate in the lantern riddle activity, and the winner can get a beautiful gift; Limited to xxx gifts per day, first come, first served, while stocks last.
(1) Activity Details
1. During the activity, anyone who buys a single ticket in this mall for over xx yuan (including xx yuan) can participate in the lantern riddle activity; The winner can get a beautiful gift from this shopping mall, and the receipt is limited to one.
2. Send xxx prizes every day, the quantity is limited, while stocks last.
3. With a valid sales receipt, the customer first goes to the exchange office on the first floor to verify the qualification for participating in the activity, and then goes to the riddle hanging place to choose the riddle.
4. For each puzzle number (number X to xxx), the customer should remember the puzzle number or take down the puzzle, and report the puzzle number and answer to the staff at the exchange office in the lobby, guessing for up to three times. Those who still can't guess are disqualified. If you guess the correct answer, you can get a beautiful gift after signing the registration form for confirmation.
After the winner gets the prize, the staff will replace the original riddle with the backup riddle and let the customers behind guess the riddle. This way can increase the interest and participation of activities and reduce the workload of staff. )
6. The Operation Department arranges X staff members to be responsible for the prize exchange and check whether the customer's receipt meets the guessing conditions. After the customer guesses correctly, fill in the "Gift Collection Registration Form" carefully and ask the customer to sign before receiving the prize; And stamp the special seal for activities on the customer's sales receipt and computer receipt to avoid repeating the award.
(2) coordinating activities
1. Operation Department: Arrange 3 exchange workers, including X designated team leaders, to be responsible for handling emergencies in venues during the event.
2. Loss prevention department: maintain the order of the event site and prevent the prizes and articles from being stolen.
3. Planning Department: Write the activity plan and related manuscripts, guide the layout of the central hall and create the activity atmosphere, collect riddle information, prepare prizes, and follow the whole activity.
4. Property Management Department: layout of the central hall and activity venues.
5. Service desk: do a good job of customer consultation.
6. Other departments: assist in writing riddles and prepare activities related materials.
(3), on-site materials and personnel division of labor
Work content completion department completion time:
1, write the activity plan and related manuscripts, guide the layout of the main venue and the creation of the activity atmosphere, collect riddles, prepare prizes, and follow up and plan the whole activity.
2. The whole process of personnel arrangement and training of the exchange team, as well as the handling of emergencies in venues.
3. Before 20: 00 on September 2 1 day, the main venue and activities will be arranged on site, and the materials of the prize-winning platform will be managed.
4. Maintain the order of the event site, and prevent the prizes and articles from being stolen or lost before and during the event.
5. Assist in writing riddles and preparing materials related to activities, as well as the whole process of administrative and other activities.
Total value of verb (abbreviation of verb)
Serial number, project quantity, project introduction and total price xx (Yuan)
1。 X-ray drawing of west gate activity painting
2。 Exchange x tickets on the table
3。 Ten staff seats
4。 Xxx pieces of colored paper
5。 Xxx lantern
6。 Mike pen xx black
7。 Xxx prize
8。 Unpredictable expenses
Total cost: xxx yuan only
Mid-Autumn Festival planning 3 I. Purpose
1, let employees have a happy Mid-Autumn Festival and improve their morale;
2. Strengthen internal communication among employees and promote further harmony of employee relations.
Second, time.
The day before Mid-Autumn Festival.
Third, location.
Xx mountain range in xx town.
Fourth, participants.
All employees of the company (except the staff on duty, the staff on duty: one in the customer service department is on duty in the company office, and the security guards go to work as usual).
Verb (abbreviation of verb) related preparatory work
1, please bring your own items;
2. The Administration Department prepares X copies of the internal address book of the employees of the company;
3.x buses;
4. Camera, cd player, small speaker, notebook computer, microphone;
5, tents, mats, quilts, pillows and other sleeping supplies and their own daily necessities;
6. Small cards with words written on them (the number depends on the number of people, and the contents are written in advance by everyone in the company and sent to colleagues);
7. Food, utensils and drinking water for barbecue;
8, in a good mood, prepare some interesting stories or familiar songs;
9. The Administration Department/Planning Department should survey and familiarize themselves with the terrain in advance, contact the site and design the activity arrangement;
10, x moon cake.
Intransitive verb route/activity flow
(1) On the same day:
1, report at the company gate on the same day 16: 00 and concentrate; Please leave your own contact number to facilitate contact at that time, and the administrative department will prepare X copies of the company's internal address book.
2. Then take a bus to xx Mountain Camp (about one and a half hours by bus), and camp in Area A after arrival;
3. Bake a hearty dinner in the evening and light a happy party with spring fire and karaoke. Let's get together, talk about our worries, chat and count the stars. Employees who suffer from insomnia at night can watch the sunrise at the top of the mountain.
4. Live in a tent at night.
(2) The next day:
1, the next morning, first visit xx, play with water and take a group photo;
2. Walk to Area B after about 10;
After a full meal, you can take part in the battle between the two armies against water guns, catch big fish, soak in the swimming pool and play healthy games.
4. Go down the mountain at about 14: 30, return to the original concentration of xx by bus, and end the activity.
Seven. expense
About X yuan/person (including bus fare), the basic activities are paid by the company, and the private shopping activities are paid by the employees themselves.
Eight. Planning and implementation
Planning: Planning Department;
Administration: Administration Department,
The administration department is responsible for this activity, and the planning department assists in its implementation.
Mid-Autumn Festival Program Planning 4 I. Theme of the event
Autumn festival combustion
Spend a good month and live a long life-gift exhibition!
From X onwards, all kinds of exquisite moon cakes, tobacco and alcohol, health care products and other gifts will be held in the lobby on the first floor, with favorable prices and exquisite gifts to express your deep friendship!
Second, promotional activities.
Activity 1: looking for the moon from the sea
Activity time: x month x day to x month x day.
Activity mode: From X day to X day, anyone who holds a single promissory note for ordinary goods over xxx yuan and a single promissory note for special goods over xxxx yuan can take part in the game at the supermarket gate on the first floor of the shopping mall with the shopping list.
Lottery setting: Set a transparent glass lottery box with xxx glass balls in it. Customers with one hand and the back of their hands facing up will get a corresponding amount of shopping vouchers if they touch a lot of glass balls at a time.
How to touch the prize: customers can touch the glass ball on the moon in Haidilao with a shopping list. When a single promissory note for general commodities exceeds 300 yuan, and a single promissory note for special commodities exceeds xxxx yuan, you can touch the ball once according to the rules of touching the ball (each person can only touch the ball once). The prize is determined according to the number of glass balls caught by the customer, each ball is X yuan, and how much is received.
Lottery distribution: x people in each group, one person registers the invoice to confirm the number of catches; A person's organizational activities; A person issues lottery tickets.
Expected bonus: the estimated daily sales of X days 10000 yuan, with each amount of xxx yuan, and xx people will win the prize at most. Calculated by xx yuan per capita, the total amount is about X million yuan (actually about half, the cost is about x% of the actual sales).
Requirements:
1. The quality control department should broadcast promotional activities in the store.
2. The general office is responsible for the publicity and organization of activities, the preparation of touch props and the training of touch personnel.
3. The Security Department is responsible for maintaining order at the activity site.
4. The business department is responsible for the preparation of shopping vouchers.
5. The ball-touching personnel are required to be serious and responsible, and patiently explain to customers.
Activity 2, shopping lottery to send moon cakes
65438+
2. Only one lucky draw can be made with a valid shopping list.
3. Lottery method: put xx table tennis balls into the lottery box, which contains X prize balls (X first prize, X second prize and X third prize) and xx empty balls, and draw one ball at a time. The winning or not depends on the balls drawn (only one ball can be drawn at a time, and it is invalid to draw more).
If the winning ball is drawn, the prize will be cashed on the spot. The award is set to:
First prize: a mooncake voucher worth xx yuan will be awarded.
Second prize: a mooncake voucher worth X yuan.
Third prize: a mooncake voucher worth X yuan.
Shopping vouchers can only be used to buy moon cakes in this shopping mall within the specified time. If you don't think it's an automatic waiver, you won't cash it.
Cost budget:
It is estimated that the sales in three days will be xx yuan, and each sum will be xx yuan, and at most xx people will win the prize. If the hit rates of the first, second and third prizes are x%, x% and x% respectively, the corresponding bonuses are xx yuan, xx yuan and xx yuan, and * * is XX yuan, accounting for x% of the sales.
Mid-Autumn Festival Program Planning 5 I. Theme of the event
Autumn moon in love-large lantern riddle activity.
Second, the activity time
To be determined.
Third, the venue.
Shang x building middle hall.
Four. Activity content
During the activity, anyone who buys at least X yuan (including more than X yuan) in this shopping mall can participate in the lantern riddle activity, and the winner can get a beautiful gift; Limited to x copies per day, first come, first served, while stocks last.
(1) Activity Details:
1. During the activity, anyone who buys a single ticket in this mall and the total amount reaches X yuan (including X yuan or more) can participate in the lantern riddle activity; The winner can get a beautiful gift from this shopping mall, and the receipt is limited to one.
2. Give X prizes every day, the quantity is limited, while stocks last.
3. With a valid sales receipt, the customer first goes to the exchange office in the middle hall of Building X to verify the qualification to participate in the activity, and then goes to the riddle hanging place to choose the riddle.
4. For each puzzle number (No.65438 +0 to X), the customer should remember the puzzle number or take off the answer, and report the puzzle number and answer to the staff at the prize exchange office in the central hall, guessing at most three times. Those who still can't guess will be disqualified from winning the prize; If you guess the correct answer, you can get a beautiful gift after signing the registration form for confirmation.
5. After the winner gets the prize, the staff will replace the original riddle with the backup riddle, so that the customers behind can guess the riddle (this way can increase the interest and participation of the activity and reduce the workload of the staff).
6. The Operation Department arranges X staff members to be responsible for the prize exchange and check whether the customer's receipt meets the guessing conditions. After the customer guesses correctly, fill in the "Gift Collection Registration Form" carefully and ask the customer to sign before receiving the prize; And stamp the special seal for activities on the customer's sales receipt and computer receipt to avoid repeating the award.
(2) Coordination of activities:
1. Operation Department: arrange X staff members to award prizes, including X designated team leaders, who are responsible for handling emergencies in venues during the Games.
2. Loss prevention department: maintain the order of the event site and prevent the prizes and articles from being stolen.
3. Planning Department: Write the activity plan and related manuscripts, guide the layout of the central hall and create the activity atmosphere, collect riddle information, prepare prizes, and follow the whole activity.
4. Property Management Department: layout of the central hall and activity venues.
5. Service desk: do a good job of customer consultation.
6. Other departments: assist in writing riddles and prepare activities related materials.