Why do we know the real intention of jewelry before many factors such as brand, material and style? Because if our demand is more suitable for renting than buying, then we can enjoy better products at less cost. ?
Choose to buy or rent according to the needs of the scene. This is the right decision.
Why do women need jewelry? In fact, there are many scene needs, such as we usually want to make ourselves more beautiful, go to an important dinner to make ourselves radiant, or need jewelry as a token for the wedding, and so on. There are still many scenes for jewelry wearing. In some scenes, we actually only need to wear it once, and we need luxury and high-grade jewelry as much as possible to achieve better results. In some scenes, we need to buy our own jewelry to witness our memories.
In our daily life, what we really need in most scenes is fashionable jewelry, favorable price and convenient service, which is completely in line with the perfect experience brought by renting jewelry. Through leasing, you can choose more new jewelry without spending thousands or even tens of thousands at a time, and you don't have to worry about how to deal with expensive jewelry later. All this is left to the platform, just put it on.
Which is more important, jewelry, brand, material and style?
After determining your real needs, you should also understand the choice of factors such as brand, material and style.
Everyone will be surprised at this question. Isn't brand the guarantee of quality? Maybe it's true in other artificial industrial products, but in the field of jewelry, it's over! All of them! Don't! Yes! One! Back off! Things! There are two differences: first, jewelry is a masterpiece of nature, and its quality can only be selected but not controlled; Secondly, the added value of the brand on the tall is mostly reflected in the design of luxury jewelry at the same height. Luxury jewelry means high price (at least 7 figures), suitable for walking down the red carpet and high premium.
Now the price of jewelry is reflected in two aspects: the first material value and the second brand premium. Precious materials such as diamonds, rubies and sapphires, emeralds, cat's eyes, opals, sharp crystals, jadeite, hetian jade, etc. can't help but make people drool.
Of course, if you wear high-grade gems and the brand is an international brand, it is naturally the choice of local tyrants. Low-grade materials have no brand value, and few people really choose them. Then the question comes: low-grade materials+big brands, or high-grade materials+no brands. How do you choose?
Many new jewelry players do encounter this problem and want to buy some jewelry, but what to buy? Where can I buy it? Generally speaking, the easiest thing is to buy from the common brands around you, which are well known to everyone. As a result, the more you buy, the more advanced you are. From Chow Tai Fook to Tiffany's, from Cartier to Bulgari, Van Cleef & Arpels is richer in beauty. At first, everyone really took a fancy to what this brand is. When they walked into the store, they felt that everything inside was tall. But after playing for a while, I soon found that the entry-level model inlaid with broken diamonds was not very valuable, and the nightclub lady and the young lady of the grocery store also wore the same Taobao explosion. Try to take a magazine with high-end products of an international brand to the store and ask, and get the waiter's answer? We don't have a special counter in China. Do I need to go to the Fontaine Square Head Office in Paris to buy it or make a reservation for you? .
Brand jewelry has its advantages: historical inheritance, deep-rooted design, technological level, endorsement of the world's top stars, coupled with perfect sales channels and marketing models, it is not difficult to be sought after. However, after 1970, a large number of jewelry brands with a long history were acquired by commercial groups. Under the commercial operation with the sole purpose of making money, the works that truly inherit the artistic brilliance of these top brands have fallen to the front page of the magazine. Paris Fontaine Plaza flagship store? And the products that ordinary consumers can buy and that business groups are most proud of are what we call? Introduction series? Snail rings, bullet rings and clover are made of the cheapest materials, which are widely publicized and sold at the price of ten times or twenty times the cost. This product has two advantages. First, it is very profitable and affordable for ordinary people. Second, it avoids the limitation of materials and can be copied indefinitely. Imagine, can unburned rubies and unburned cornflowers be copied indefinitely? The answer is no, even if there is no amount of strength, it is difficult to unify every size and quality. Then why do I have a bowl of water in 10000 stores around the world?
For picky and powerful buyers, such as royalty, movie stars and chaebol families, they will not consider the entry series of big-name jewelry, because there are customized jewelry to choose from, and only a handful of people in the world can glimpse the true meaning of these customized jewelry, which matches their purchasing power. Just like a necklace worth 100 million yuan at the beginning, it is said that it was finally bought by Shanxi coal boss.
This kind of high-grade jewelry is hidden in every corner of the world, beside you. A few people in China became rich for a period of time, and more and more people began to appreciate jewelry and make clear its value. Are they not satisfied? Entry model? Pursue a more impressive series. This level of collection is also found in international big brands and private small shops. Jewelry is such a strange industry. You can't underestimate a small jewelry store in the innermost alley. Maybe just grab one and you can kill the treasure of the flagship store of C prefix brand in Shanghai.
The above analysis of jewelry selection is still based on your real needs, but one thing is certain: jewelry can make women exquisite and confident, and jewelry also becomes dazzling because of women.