Jewelry sales summary 1
Time flies, and in a blink of an eye, we bid farewell to our busy work for 20 years. Sales is an art. As a jewelry salesman, we should always pay attention to language skills so that customers can buy satisfactory jewelry. Let's summarize several aspects that should be paid attention to in sales:
1, welcome customers with a good mental state.
Compared with other commodities, there are fewer people selling jewelry, and jewelry salesmen are often bored. If it is a specialty store, it should give a good environment and atmosphere to the sales staff, such as playing some light music and some professional magazines. There is no need to stand upright for a long time without customers entering the store. When the customer enters or is ready to enter the store, stand up politely and greet the customer with a smile. They can also give some greetings, such as "hello"! "Welcome".
2. Receive customers in time
When the customer walks to your counter, you should smile at the customer and say hello to him, but don't approach the customer too early. You should create a relaxed shopping environment for customers as much as possible. When a customer stops at a counter and notices an ornament, you should approach the customer softly. I suggest you don't stand in front of customers. A good position is in front of customers. This will not only reduce the pressure that may be caused when you face to face, but also make it easier for customers to talk, because talking with a side face is much more labor-saving than when you face to face, and it also respects customers.
3, fully display jewelry
Because most customers lack jewelry knowledge, it is very important for salespeople to show jewelry. Many salespeople mechanically open the counter when a customer asks for a piece of jewelry, and then give it to the customer to praise the style separately. In fact, when you start to take out diamond jewelry, you should first describe the diamond cutting. You should keep swinging the diamond jewelry with your hands and move your mouth manually, so that customers may imitate your actions to observe the diamond and ask what is "Belgian cutting" and "fire"
4. Take the opportunity of customers' questions to introduce jewelry knowledge as much as possible.
The more customers know about jewelry, the more satisfied they will be after buying it. When a lady wears a newly bought diamond ring to work, she always wants to attract the attention of her colleagues. When others see this diamond ring, she will talk about her understanding of diamonds and fully enjoy the spirit of owning a diamond. At the same time, she is advertising for you. As the saying goes; "Satisfied customers are the best advertisements", "The most influential advertisements are the people around you".
5. Guide consumers out of the purchase misunderstanding, foster strengths and avoid weaknesses, and skillfully explain the quality of diamonds.
Due to the misleading of some marketing units, many consumers demand that the origin of diamonds is South Africa and the purity is VVS, which is very good. When encountering such a problem, the salesperson can neither simply say no nor irresponsibly say yes. For example, when a customer asks if there are any South African diamonds, we can say yes first (otherwise the customer may turn around and leave), and then tell the consumer that the quality of diamonds is actually measured by 4C standard. South Africa produces a lot, not all diamonds are good, and most diamonds in the world are mixed by De Beers. Let's say our diamonds come from De Beers.
6. Promote transactions
Because the value of jewelry is relatively high, it is not a small expense for customers. Therefore, before the final transaction, they are often stressed, depressed, indecisive, or even temporarily placed, saying "look again" may never come back. This requires salespeople to take distracting methods to reduce the pressure on customers, such as talking about jewelry fashion to colleagues or customers' peers, and taking out several grades of jewelry boxes for customers to choose from.
7. Summarize the sales process and experience
Analyze and classify customers and reflect special problems in time. Communicate with colleagues, find shortcomings, help each other and improve together.
Finally, I would like to talk about professional ethics, that is, to be honest, and it is strictly forbidden to practice fraud, confuse the fake with the real, and shoddy the bad behavior. To treat customers as relatives, only in this way can we treat customers sincerely.
Jewelry sales summary II
Foreword of practice
I ended my college life happily, and I learned more comprehensive theoretical knowledge at school. Now I have graduated, changed my role, learned the truth of being a man, and learned to do what this university teaches in society. Although I have heard a lot of troubles after work before, I am still eager to join this ranks and become an office worker. Zhou Dasheng made my hopes come true.
Second, the purpose of the internship
1. Apply what you have learned, integrate theory with practice, and improve your ability to find, analyze and solve problems.
2. Exercise your internship ability, social adaptability and self-management ability.
3. Understand the society through graduation practice, improve social communication ability, learn the excellent quality and professionalism of outstanding employees, cultivate their quality and clarify their social responsibilities.
Three. company profile
Dengfeng Zhou Dasheng is located at the intersection of Zhongyue Street and Wang Ji Road in Dengfeng City. The following is the establishment and establishment of the enterprise. 19__, Zhou, an overseas Chinese, founded "Dragonair" in Hong Kong to engage in jewelry wholesale business. In the early 1990s, Hong Kong Chow Tai Sang Jewelry Co., Ltd. was established by a joint venture between Dragonair and Zhou Heda, and developed into a diversified investment enterprise group. The huge market consumption potential of Chinese jewelry market attracts pioneer jewelry brands to enter. As a group enterprise integrating the production, wholesale and retail of jade ornaments, diamonds and gemstones, Chow Tai Sang Jewelry has also entered the domestic jewelry market.
Since its establishment, Zhou Dasheng has been unswervingly committed to the promotion and dissemination of diamond culture, and spared no effort to enhance brand value in all directions. During this period, China's jewelry industry has also completed the transformation from quantitative expansion and extensive management to focusing on quality and building famous brands. Excellent well-known brands represented by Chow Tai Sang Jewellery have comprehensively improved their own operation service management system and become the backbone of the industry development.
Marked by entering the domestic market, with the deep brand image precipitation, mature chain profit model, perfect franchise chain operation system and comprehensive training supervision system. With perfect logistics and distribution management, excellent customer service, excellent product quality, leading product design and development concept and strong resource optimization and integration ability, Chow Tai Sang Jewelry has achieved a leap from the first vitality of enterprises with products as the core to the second vitality of enterprises with characteristic services as the core! Adhering to the business philosophy of "love, reason and * * *", and adhering to the "flying dragon strategy" that takes off with the great motherland, Zhou Dasheng people have interpreted the purpose of taking consumers as the guide with outstanding wisdom and lofty aspirations, fully exerted the chain monopoly operation and won the trust of market consumption.
The hard work paid off. The core business of the company has been involved in diamond jewelry processing, wholesale and chain operation, covering the whole industrial chain. The chain monopoly business is booming, and the chain operation business has been growing at a rate of not less than 35%, showing a strong development trend. Up to now, there are four production plants, four subsidiaries, 13 regional branches, 37 offices and more than 900 chain stores/cabinets, and the marketing network covers more than 300 large and medium-sized cities in 32 provinces, municipalities, autonomous regions and municipalities directly under the central government, with more than 5,000 employees. The first batch of 100 famous enterprises, such as China well-known trademark, China famous brand (jade ornaments) and China electronic product quality supervision network.
In the future, Chow Tai Sang Jewellery will take the corporate core values of "persisting in love, rationality and * * *" as the core, sincerely serve, offer beauty to customers with excellent innovation, convey love, make profits for shareholders and employees, win-win with partners, create famous products handed down from ancient times, build a jewelry empire, care for China and make the world prosperous.
Fourth, the internship content
You can't expect too much from yourself when you leave school and step into society. Because the greater the expectation, the greater the disappointment, but appropriate expectations and ambitions are still very necessary. You can't think about how many books you have read, how many words you have written, and how many classes you have taken at school. You're amazing. After all, I am still a fledgling girl, without any practical experience, and still far from our sales elite.
After entering Zhou Dasheng, the company first gave us basic sales training. I feel that this kind of training is somewhat the same as the previous classroom in the school, but it is more hands-on. After the training, I officially started to contact sales. By constantly introducing the promotion process to customers, I understand that sales require a high degree of enthusiasm and perseverance. During this month's internship, I received many customers and accumulated my own sales experience and skills. From the beginning, I felt that sales were just luck and had no technical content. Later, I really realized that sales is actually a great art, and I also deeply understood the first principle that the sales industry must follow, that is, the customer is God, no matter how tricky and demanding the customer is, we should try our best to satisfy the customer. During the internship, the attitude requirements are also very high. First, your appearance must be clean and tidy, giving people a clean feeling. Secondly, a person should be polite and try to smile, so as to ensure the basic quality of employees and leave a good impression on customers. This also made me deeply understand that no matter where I work, details must be paid attention to, because details determine success or failure.
As a jewelry salesman, it should always be considered to pay attention to language skills and let customers buy satisfactory jewelry. To achieve this goal, I will strive to do the following:
Prepare for the arrival of customers with a good mental state. Compared with other commodities, there are fewer people selling jewelry, and jewelry salesmen are often bored. We will put some light music in the shop to give the salespeople a good working environment and atmosphere. When the customer enters or is about to enter the store, stand up politely, greet the customer with a smile, or say some greetings, such as "Hello, welcome"! When customers walk into the jewelry technology department, they should take a magnifying glass to observe diamonds, or take out a product to try on, which may arouse customers' interest in your counter, and it is actually a small advertisement.
Receive customers in time. When customers arrive at the counter, they should look at them with a smile and greet them, but they should not approach them too early, and try to create a relaxed shopping environment for them. When a customer stops at a counter and notices an ornament, he should approach the customer lightly, instead of standing in front of the customer. A good position is the front of the customer, which not only reduces the pressure that may be brought by face-to-face, but also facilitates the conversation of the customer and respects the customer. In addition, the salesperson can persuade the customer to try it on. "Please try it on so that you can choose, and you can also see if this jewelry is suitable for you." This will give customers a message that it is difficult to choose the right jewelry without wearing it, and at the same time, it will dispel the worry that customers may be supercilious if they don't buy it after trying it on, so that you can take out the jewelry without worries.
Fully display jewelry. Because most customers lack jewelry knowledge, it is very important for salespeople to show jewelry. When the clerk starts to take out the diamond jewelry, he should first describe the diamond cutting, manually move his mouth, and then give the description to the customer. For the jewelry that customers hesitate to choose for a long time, I will re-describe the styles represented by the two styles, so as to facilitate the locking and narrowing of the styles and scope selected by customers and help customers have an idea.
Take advantage of the opportunity of customers' questions to introduce jewelry knowledge as much as possible. The more customers know about jewelry, the more satisfied they will be after buying it. When a lady wears a newly bought diamond ring to work, she always wants to attract the attention of her colleagues. When others see this diamond ring, she will talk about her understanding of diamonds and fully enjoy the spirit of owning a diamond. At the same time, she is also advertising for us. As the saying goes, "a satisfied customer is the best advertisement" and "the most influential advertisement is the people around you". However, whether customers want to listen or not, explaining jewelry knowledge at any time will also attract customers' boredom. Therefore, timing is very important, seize the opportunity in the whole process of sales, especially when customers question it.
Lead consumers out of the misunderstanding of buying and skillfully explain the quality of diamonds. Due to the misunderstanding of some marketing units, many consumers demand that the origin of diamonds is South Africa and the purity is VVS.
Excellent evaluation and so on. When encountering such a problem, the salesperson can neither simply say no nor irresponsibly say yes. For example, if a customer asks if there are any South African diamonds, we can say yes first, otherwise the customer may turn around and leave, and then tell the consumer that the quality of diamonds is actually measured by 4C standard. South Africa produces a lot, not all diamonds are good, and most diamonds in the world are mixed by De Beers. Let's say our diamonds come from De Beers. As for the grade of diamonds, I will take the initiative when I get the certificate for my customers, that is, I will take a look at them before giving them to my customers, and make an affirmation of diamonds according to the grade to convince them.
Promote transactions. Because the value of jewelry is relatively high, it is not a small expense for customers. Therefore, before the final transaction, they are often stressed, hesitant, or even temporarily placed, and may never come back with the phrase "look around again." This requires distracting methods to reduce the pressure on customers, such as telling colleagues or customers about the fashion of jewelry, or taking out several grades of jewelry boxes for customers to choose from.
After sales service. When the customer decided to buy and pay, my work was not over yet. First of all, I need to fill in after-sales information, introduce wearing and maintenance knowledge in detail, and spread some new jewelry knowledge. For example: "If you don't wear it, please put this jewelry alone, and don't pile it up with other jewelry." This immediately caught the attention of customers, who would ask why. This is because the hardness of diamonds is very hard, which is 140 times harder than rubies and sapphires. If they are stacked together, they will damage other gems. Finally, I wish "May this diamond bring you a bright future" and integrate the word "love" into sales.
Summarize the sales process and experience. Analyze and classify customers and report special problems to superiors in time. Communicate with colleagues, find shortcomings, help each other and improve together. The most important thing is professional ethics, that is, to stress honesty, and it is strictly forbidden to practice fraud, confuse the fake with the real, and shoddy the bad behavior. It is Zhou Dasheng's consistent philosophy to treat customers as relatives. Only in this way can we treat our customers sincerely. Therefore, honesty is beneficial to others and more beneficial to yourself.
Practice summary and harvest of verb (abbreviation of verb)
During the internship, I also met all kinds of clients, and they will treat you with all kinds of attitudes, which requires you to have strong adaptability. In practice, we should not only face customers, but also improve the relationship with colleagues and superiors, and we should take the initiative to do things consciously in order to get everyone's affirmation.
For more than a month, I have made some progress with the enthusiastic help and care of the company's department leaders and colleagues. Generally speaking, I think I still have the following shortcomings:
1. Ideologically, individualism is strong and arbitrariness is great;
2. Sometimes things are not enough;
3. The initiative of the work is not enough, and the foresight and creativity of the work are not enough;
4. Lack of experience in business knowledge, especially contact and communication with customers, and poor communication skills.
In just over a month's internship, I really grew up a lot. During my internship, I learned a lot, encountered some difficulties, and saw many problems in myself. Although I didn't think sales was a difficult career at first, I didn't realize my lack of ability and knowledge until I visited it myself. During my internship, I broadened my horizons, increased my knowledge and experienced the cruelty of social competition. After entering the society, I will continue to study, constantly increase my knowledge and expand my knowledge, so that I can have a place in the society.
Internship is the end of college life and the beginning of social struggle. In this short internship, I deeply felt my own shortcomings. In the future work and study, I will work harder, learn from each other's strengths, seek advice with an open mind, constantly improve myself and contribute my strength to society. No matter what position I am in the future, I will work hard, be responsible for myself and my work!
Summary of jewelry sales work 3
Over the past year, with the kind care of the company leaders and the enthusiastic help of other colleagues, I have changed from a layman in jewelry sales to an independent jewelry marketing business. I have never done anything illegal in my own business post, and cooperated with the employees of the whole company to successfully complete the tasks assigned by the leaders and superiors through work summary. The following is a summary of my work in the past year.
First, prepare for the arrival of customers with a good mental state.
Compared with other commodities, there are fewer people selling jewelry, and jewelry salesmen are often bored. If it is a specialty store, it should give a good environment and atmosphere to the sales staff, such as playing some light music and some professional magazines. There is no need to stand upright for a long time without customers entering the store. When the customer enters or is ready to enter the store, stand up politely and greet the customer with a smile. They can also give some greetings, such as "hello"! "Welcome".
If it is a comprehensive shopping mall, the clerk should always be ready to receive customers. When customers enter the jewelry technology department, they should take measures to attract customers' attention to your counter as much as possible, such as observing diamonds with a magnifying glass and taking out a product to try on. This may make customers interested in your counter, but it is actually a small advertisement.
Second, receive customers in time.
When the customer walks to your counter, you should smile at the customer and say hello to him, but don't approach the customer too early. You should create a relaxed shopping environment for customers as much as possible. When a customer stops at a counter and notices an ornament, you should approach the customer softly. I suggest you don't stand in front of customers. A good position is in front of customers. This will not only reduce the pressure that may be caused when you face to face, but also make it easier for customers to talk, because talking with a side face is much more labor-saving than when you face to face, and it also respects customers.
Third, fully display jewelry.
Because most customers lack jewelry knowledge, it is very important for salespeople to show jewelry. Many salespeople mechanically open the counter when customers offer to take a piece of jewelry, and then give it to customers for them to praise the styles one by one. In fact, when you start to take out the diamond jewelry, you should first describe the diamond cutting. You should keep swinging the diamond jewelry with your hands and move your mouth manually, and then give the description to the customer, so that the customer will probably imitate your actions to observe the diamond and ask what "Belgian cutting" is, and the salesperson can answer.
This kind of question and answer is a skill for salespeople to display jewelry, and it is not limited to their own description, so it is easy to feel boring. When customers choose eye-catching styles, the clerk should recommend two kinds of jewelry with big contrast, and customers should choose long-term observation and re-describe the styles represented by the two styles. In this way, it is easy to lock and narrow the style and scope of customer choice.
Fourth, take advantage of the opportunity of customers' questions to introduce as much jewelry knowledge as possible.
The more customers know about jewelry, the more satisfied they will be after buying it. When a lady wears a newly bought diamond ring to work, she always wants to attract the attention of her colleagues. When others see this diamond ring, she will talk about her understanding of diamonds and fully enjoy the spirit of owning a diamond. At the same time, she is advertising for you.
As the saying goes, "a satisfied customer is the best advertisement" and "the most influential advertisement is the people around you". Resume but if you explain jewelry knowledge regardless of whether customers want to listen, it will also attract customers' boredom. Therefore, timing is very important, seize the opportunity in the whole process of sales, especially when customers question it.
Verb (abbreviation for verb) summarizes the sales process and experience.
Analyze and classify customers and reflect special problems in time. Communicate with colleagues, find shortcomings, help each other and improve together.
Finally, I would like to talk about professional ethics, that is, to be honest, and it is strictly forbidden to practice fraud, confuse the fake with the real, and shoddy the bad behavior. To treat customers as relatives, only in this way can we treat customers sincerely. Secondly, peers should not engage in unfair competition and slander each other. Some salespeople pull business by belittling others, but they don't know that they are belittling themselves. First, you may be belittled by many colleagues, and second, you may be belittled by customers. Therefore, honesty is beneficial to others and more beneficial to yourself.
Summary of jewelry sales work 4
Three years of college life and study have accumulated enough experience and knowledge. In this internship, I gave full play to what I have learned and applied what I have learned to my work, completely adapting to the working environment and social life!
Now, the internship is over. Let's review and summarize the experience of these months. I have a new understanding of my growth and harvest. Here, I summarize my internship as follows:
In these few short months, I have completed the transformation from a graduating college student to an intern. Although my experience is not excellent, compared with me on campus in the past, my present situation is really completely different!
First of all, ideologically, I am no longer the student who only pursues learning in textbooks. My work experience and experience in the jewelry sales market have changed my understanding. Although learning is very important, everything is really valuable only if it works in practice! This experience has greatly changed the way I work and study in my internship.
In addition, there are adaptation to social life, teamwork spirit in the working environment, and my sense of self-responsibility for work and so on. These are all my gains in my internship, and they are also changes in my mind.
In my personal work, as a salesperson, I actively exert my enthusiasm and enthusiasm, insist on preparing the best service for every customer, and fully demonstrate the advantages of our products! Of course, that's not enough. On this basis, under the guidance of leaders and colleagues, I learned a lot about jewelry and competitors' products in the market. The mastery of these materials and knowledge has not greatly improved my own service ability, but it has greatly supplemented my knowledge in the jewelry industry, which can better open the topic in communication, eliminate doubts for customers and better recommend our products.
Feel my work these days. In this internship, I have a more detailed understanding of myself and my future work. Now, by contrast, although these understandings are far from my own impression, they have also brought more fun to my life and inspired my positive motivation!
Although the internship is over now, I have just started on the road of sales! In the future, I will study more actively and work hard so that I can grow into an excellent social worker. I will "promote" my sales higher and further in the future!
Summary of jewelry sales work 5
The marketing of jadeite is a highly professional job. In a sense, it needs unique marketing skills more than diamond marketing. Jade sales is a hard and meaningful work, which requires salespeople to learn constantly and sum up practical experience in order to become a qualified jade salesperson.
In the jewelry market, the jade market is the most complicated and chaotic market, mainly because many other jade varieties are very similar to jade in appearance, and B-grade jade and C-grade jade are shoddy, which has brought negative influence to the jade market. Because most consumers have limited ability to identify jadeite, especially the rising price of jadeite, consumers or investors dare not believe it easily. Therefore, the primary task of jade sales is to let customers eliminate this concern, let customers believe in the products of our company and our store, and establish confidence in buying products of this brand.
It is necessary to guide customers to be familiar with this brand and product with appropriate language. For example, we only deal in one kind of jade; All our jade ornaments have been appraised by authoritative appraisal institutions and are equipped with appraisal certificates. The authenticity of the certificate can be inquired through the Internet. This is a real jade. These languages help customers to eliminate their sense of vigilance and build confidence in the company's products. Only when customers have confidence and trust in the products will they have the desire to buy the products of the company.
Jade culture should be used to stimulate customers' interest in buying jade ornaments, such as wearing jade ornaments as amulets to keep fit. As an ordinary person, everyone wants a safe life, a happy family and good health. These special functions in jade consumption culture will definitely stimulate customers' interest in jade jewelry, and then lead to buying behavior.
As a jade salesman, we must first have a comprehensive understanding of the professional knowledge of jade. Such as the color, water head, texture and process evaluation of jadeite, which is the basis of selling jadeite. Many customers may have a strong desire to buy jade, but due to the lack of jade identification knowledge, they are at a loss in the face of the chaotic jade market. With this knowledge, you can introduce your products to customers first, win the trust of customers, and let customers buy with confidence. Secondly, we should have a comprehensive and profound understanding of the historical background and culture of jade consumption. Vigorously promote the jade culture of the Chinese nation to consumers and stimulate their desire to buy. In addition, we must grasp the customer's purchasing psychology, conduct targeted guidance and dumping, and turn the customer's purchasing desire into actual purchasing behavior.
Most consumers' familiarity with jade knowledge and jade craft is unprofessional or half-baked. Jade sales staff should be familiar with the quality, technology and culture of jade with their own knowledge and experience. Through the comparison between different products, let consumers feel and be familiar with what is high-grade jade and what is the high-quality craft that embodies the exquisite carving art of the Chinese nation; Through the explanation of the meaning of jade jewelry, let consumers know the beautiful meaning represented by each jade jewelry, and expect the ownership of the selected jade jewelry. If we can achieve this effect, our marketing will be half successful.
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