"When he said this, Xiao Zhisheng had been the general manager of Jade Story Network of Jin Dafu Jewelry Group for nearly half a year. This is the second cooperation between the two sides after Jin Dafu Jewelry Group invested in Dioni, and the choice of jade stems from Xiao Zhisheng's understanding and investigation of the characteristics of jade.
Xiao Zhisheng, male, Han nationality, was born in 1983, Shaoyang, Hunan. Jin Dafu, general manager of Jade Story Network.
Xiao Zhisheng, male, Han nationality, was born in 1983, Shaoyang, Hunan. Currently, he is the CEO of "Jewelry Circle WeChat Business Platform" and the leader of jewelry mobile e-commerce platform. He used to be the chairman of Dionis Diamond and the general manager of Jin Dafu Emerald Story Network Company. .
The jade e-commerce industry is on the rise, breaking through 654.38+0 billion last year alone!
1. About two weeks ago, 20 17 Jade Industry Innovation and Development Conference was held in Guangzhou, at which various data indicators of China Jade E-commerce Platform were released. Last year alone, the transaction volume reached about10 billion.
2. The trend of jadeite is 20 18, and the online scale of jadeite e-commerce has exploded. After the explosive growth of 20 19-2020 live e-commerce, the online market of 202 1 Jade gradually returned to rationality, but the trading GMV maintained its growth trend, with 20265438+0GMV 250 billion yuan. In 2022, the trend of jadeite will only get bigger and bigger.
Five years ago, when talking about the modern jade industry, people always turned their eyes to Hong Kong and Taiwan. Today, five years later, the modern jade industry has risen in Chinese mainland. Five years ago, the jade output value of 30 million yuan also miraculously jumped to 654.38+0 billion yuan of 201.
4. To sum up, jadeite is the second most popular jewelry material in China, and its demand in China has been increasing in recent years.
5.[5] The monthly transaction volume has exceeded 654.38 billion yuan, and the annual platform transaction volume in 2020 has exceeded 654.38 billion yuan.
What is the prospect of jadeite industry in the next few years?
To sum up, jadeite, as the second most popular jewelry raw material in China, has been in increasing demand in China in recent years.
After ten years of rapid development and five years of depression, today's jade industry is at a critical moment of transformation and reshuffle. The industry prosperity won by policy dividends, imbalance between supply and demand and information asymmetry more than a decade ago will be difficult to reproduce in our foreseeable future.
202 1 jade consumption data shows that young people aged 25-34 become the main consumption group, accounting for 44%, which is inconsistent with the subjective impression that jade jewelry is more popular with middle-aged people. The reason is that the transformation of the mainstream consumer market has further affected the consumer group structure of China jade industry.
The market scale of China's jewelry industry is growing steadily. Note: 2020 is prospective data. Relevant data show that the transaction scale of online jewelry shopping market in China reached 145 billion yuan in 20 19, and reached 54.02 billion yuan in 20 19.
At present, the jade industry is relatively sluggish, the market is not optimistic, and the prospects have yet to be explored. Good quality jade bracelets are even and pure in color, but green, white and black with a little yellow are all positive tones. The stronger the positive color, the better the quality of jade color.