1, passenger flow interception

Jewelry shopping guides can try to take the initiative to go out of the store and change from passive to active: from "sitting sales" to "moving sales". Customers who take the initiative to expand the community or corridor near their stores. Only by "going out" can customers "walk into the store" more often. Thereby increase that probability of customers enter the store.

2. Atmospheric interception

Hot-selling atmosphere, customized materials, bright colors and unique products. These methods attract customers' attention, guide customers to associate, and finally let customers enter the store.

3. Product interception

Product interception is to make full use of people's curiosity, display the unique selling points of products at the door of the store, attract customers into the store, and make the products "move" and "live".

How to get customers in jewelry industry

1. Maintain old customers.

Maintaining existing customers, using membership system and recalling old customers are important indicators to improve the repurchase rate of jewelry stores. Establishing a perfect member management system can improve the repurchase rate from the aspects of members' birthdays, grades and benefits.

2. Pull in new customers.

In the off-season, jewelry stores actively conduct customer diversion, both online and offline, plan their own brand marketing programs, provide online and offline marketing programs for jewelry stores with the help of merchants, accurately drain, quickly split, and use red envelopes to split, spike activities, snap-up activities, etc. Detonate the traffic of jewelry stores.

3. Organize data and adjust strategies.

In the peak season, the focus is on receiving customers and store activities, and there is no time to take care of other things. Therefore, in the off-season, it is necessary to analyze the overall data of the store and make a strategic layout according to the data to make full preparations for the peak season next year.