Cartier is a western brand specializing in luxury goods. Founded in 1847, France, it is one of the luxury brands of jewelry, watches, leather goods, accessories, glasses and perfume in the world, and it is also a luxury brand with a history of one hundred years. Take jewelry for example, it is several times to ten times higher than ordinary jewelry. It is really a brand that rich people can afford and ordinary people can't afford.

Cartier is also a jewelry brand used by European royalty. In addition to the western royal aristocrats, there are also star artists who have worn Cartier jewelry, which is a symbol of power. Cartier's design style is very close to the classic style in modern China, plus the jewelry brands used by western royalty. This is more in line with its intrinsic value "luxury", which undoubtedly raises the price many times, and everyone wants to experience the feeling of royal nobility. As a jewelry brand with more than 100 years, reviewing Cartier's history means reviewing the changes of modern jewelry in the past 100 years. Jewelry itself is defined as a luxury. It is "a consumer product with unique, scarce and rare characteristics beyond the scope of survival and development", and Cartier brand is in the process of development. He has always kept close contact with the royal nobles and celebrities in various countries, and has also been used and praised by many royal princes. This highlights its nobility.