From the perspective of value chain, the participants in China's Internet plus gift industry are divided into upstream, midstream and downstream participants, among which the upstream participants are mainly design companies, brand companies, factories and importers; The main participants in the midstream are wholesalers, agents and e-commerce platforms; Downstream participants are mainly gift companies, department store chains, enterprises and overseas buyers. The Internet in the gift industry has many participants.
Due to the large number of participants in the gift industry, there are many investment and financing layouts in the gift industry in internet plus. During the period of 20 18-20 19, the main investment and financing business areas of the gift e-commerce industry in China included flowers, beauty cosmetics, jewelry, weddings, acquaintances socializing and other fields. 20 19 12, in the field of vertical B2B, flower and gift e-commerce, Floranow completed a round of financing 1 100 million yuan; HARMAY, a gift and shopping community e-commerce, has also completed a new round of financing as a B2C e-commerce company specializing in cosmetics. In July, Chaohongji, a manufacturer of high-end jewelry products, completed strategic financing of 6543.8 yuan+99 million yuan.
The penetration rate needs to be improved to promote the expansion of transaction scale.
With the development of Internet, the penetration rate of e-commerce in China gift industry is increasing. In 20 1 1-20 18, the e-commerce penetration rate of China gift industry is increasing year by year. In 20 18, the penetration rate of e-commerce in China gift industry was 5.2%. With the continuous development of e-commerce platform and logistics industry in China, it is estimated that the penetration rate of e-commerce transactions in gift industry will increase to 5.4% in 20 19. But in 20 19, the national online retail sales reached 106324 billion yuan, accounting for 26% of the total retail sales of social consumer goods. It can be seen that compared with the overall e-commerce penetration rate of the industry, the e-commerce penetration rate of the gift industry in China needs to be improved.
With the increasing popularity of e-commerce, the transaction scale of gift e-commerce is also increasing year by year. In 20 18, the transaction scale of China gift industry reached191800 million yuan. It is estimated that the scale of e-commerce transactions in the gift industry will reach 2 1 10 billion yuan in 20 19. In the future, with the increasing popularity of e-commerce in the gift industry, the scale of e-commerce transactions in the gift industry in China will gradually expand.
Affected by the epidemic, it is necessary to improve the internetization of the industrial chain.
At the beginning of 2020, the outbreak of COVID-19 epidemic profoundly affected the development of domestic and even global manufacturing industry. In February, 2020, the Gift Industry Chamber of Commerce of the All-China Federation of Industry and Commerce published the Data Report of China Gift Industry Affected by Epidemic (February, 2020), which showed that 97% of the sampled enterprises' revenues declined, and nearly half of them declined by more than 50%. The gift industry in China was seriously affected by the epidemic. The outbreak of the epidemic will also force the industry to accelerate the development of the Internet, but the gift industry involves a wide range of fields and many participants, which requires the overall development of the industrial chain.
In the future, internet plus's gift industry will face both challenges and opportunities. With the deep integration of the Internet and the gift industry and the overall development of the industrial chain, internet plus's gift industry platform will develop in the direction of small and beautiful vertical gift service providers, large and comprehensive gift supply platform service providers and large and specialized gift comprehensive resource service providers. Products will develop into personalized, creative and customized gifts; Operation is developing in the direction of branding.
—— For more data, please refer to Forward-looking Industry Research Institute's In-depth Research Report on Business Model Innovation and Investment Opportunities of China Internet Plus Gift Industry.