Shop investment plan

The first part: commercial operation planning of the project.

I. Overall business positioning

The pre-positioning of commercial projects should be determined according to the consumption level and consumption preference of residents in regional markets! It's best to do a detailed market survey first.

Second, the project theme concept refinement

Concepts such as "urban living room", "green business" and "urban leisure square" are introduced into the planning of commercial projects, so the positioning of shops can continue the original concept.

Theme 1 of the Investment Promotion Scheme for Shops: "City Living Room"-Popularity

The owner's second living room will become Huizhou's "city living room" and a good place for people's leisure shopping according to its advanced operation and management level and the developer's unique development ideas. Maikete Avenue, where the project is located, is one of the most representative areas of Huizhou's modern urban construction landscape. Whether it is the present situation or the long-term planning, it is a well-deserved "city living room" in Guangzhou and a window to show the new image of Huizhou. The launch of fashion international business project will undoubtedly promote the construction and economic development of this region and even the whole city, and become a new gathering place for people's lives.

Theme 2 of the investment proposal for shops: "Urban Leisure Life Square"-Atmosphere

Urban garden leisure spaces include commercial squares, cascade tree ponds, spring-themed sculptures, jade column fountains, autumn pavilions, waterscape walls, autumn-themed sculptures, landscape column lights, characteristic style sculptures, leisure squares and so on. The landscape is rich, showing calmness and health.

At the same time, the function of the store is positioned as a commercial center integrating shopping and leisure, which perfectly combines life and leisure and highlights the lifestyle of modern urbanites.

Theme 3: the fashion center in the core area-vitality 3. Commercial function orientation

It will be turned into a leisure life square with comprehensive functions of fashion, culture, leisure, entertainment, shopping, etc., to meet the leisure and cultural needs of Huizhou middle class, so as to meet various life purposes such as freedom, relaxation, communication, fashion and shopping.

With the improvement of people's consumption level, simple shopping service has been difficult to meet the needs of customers. It has become a trend to use weekends and holidays for leisure, entertainment and shopping. Therefore, we can introduce entertainment, leisure and other services on the basis of our main retail business to facilitate customers and bring prosperity to shopping malls. The functions suggested by our company are as follows: Function content

Department store jewelry, glasses, clothing, ornaments, shoes and hats, theme monopoly, home, leather, electronics.

Daily necessities in the supermarket

Cold drinks, coffee shops, bars, teahouses.

Entertainment small film and television hall, karaoke, ballroom, game machine, bowling leisure bookstore, music city, cultural corridor, aquarium.

Services include beauty salon, sauna, laundry, photo printing, fitness, foot health care and home appliance repair.

Business service centers, banks, securities and funds.

For the retail industry, our requirements are high-end retail enterprises and well-known brands. Catering is simple and casual, mainly for the convenience of shoppers in shopping malls, but in order to keep the environment clean and tidy, the catering industry with kitchen is refused.