Yes, e-commerce is the trend of jewelry industry. According to the "20 16-202 1 Analysis Report on Business Models and Investment Opportunities of China's Jewelry Industry" published by Prospective Industry Research Institute, the combination of Internet and physical stores can effectively integrate advantages. Combining online marketing with online marketing, and combining orders with offline experience and purchase can effectively make up for online sales channels, help customers enjoy better services, and enhance sales scale and brand influence. O2O dual-line development model has become the general trend of jewelry e-commerce.

At present, there are18,000 jewelry retail enterprises and more than 64,000 stores in China. Most enterprises have small scale, low brand awareness and obvious regional characteristics. Jewelers with high-quality brands can get high profit margins and avoid falling into price wars with small and medium-sized jewelers. Only by strengthening brand value, developing products with their own internal characteristics, integrating social mainstream culture, jewelry culture and corporate culture into products, forming core competitiveness, gaining consumers' trust and meeting consumers' diversified and personalized needs can jewelry enterprises stand out in the fierce competition.