202 1, 12, 10, Tik Tok e-commerce issued an announcement on the governance of live advertising of jewelry brands in Wan Wen. According to the announcement, in order to further strengthen the standardized management of the platform, create a healthy online shopping environment and protect consumers' rights and interests, the platform has taken the following measures. From 200211215, the brand advertisements of jewelry and Wan Wen industries will be suspended, and the follow-up platforms will be released according to the business conditions of merchants and creators.