Cross-border e-commerce independent station refers to an independent cross-border e-commerce website, including website domain name, independent server and independent website program, which can display products, purchase and pay orders for foreign users through online sales, and is completely operated independently by cross-border e-commerce website managers without any platform restrictions, thus realizing cross-border transactions.
For example, if a brand is an overseas enterprise and sells its products to China by promoting official website, then this website can be called a cross-border e-commerce independent station.
Amazon, shrimp skin, Ebay, etc. They are all cross-border e-commerce platforms. We can sell our products to other countries by registering stores and selling them on shelves. However, the platform will charge related fees, and there are many rules and restrictions. There are still many risks in closing stores. This is why more and more cross-border e-commerce businesses choose to be cross-border independent stations.
How to promote it?
1、SEO
For any independent station, in order to achieve more successful promotion, search engine optimization is a crucial job.
In foreign countries, Google, as the "boss" of search engines, will constantly change the rules of ranking algorithms. Therefore, enterprises should seriously study Google's algorithm rules, optimize the content of web pages, and make them conform to users' browsing habits, so as to improve the ranking of websites in search engines and increase the number of visitors without damaging the user experience.
2. Google bidding ads
To some extent, it is for the same goal as SEO to occupy a place in the search engine Google, so that when users search for keywords, relevant information of our independent site can appear.
Moreover, Google bidding advertisements will be displayed on Google results together with search results, and will also be displayed on search websites and content websites in the growing Google network. Therefore, enterprises should design more creative advertisements, choose keywords with high conversion rate, and put advertisements according to the budget to enhance the popularity of the website.
3.Snapchat promotion
As a popular social platform for young people, the proportion of users under the age of 35 reaches 85%, and the daily activity is 65.438+78 billion. The main forms of advertising are brand advertising, filter front camera, bidding advertising and full-screen immersive video. For companies with young and trendy products and young audiences, consider promoting them on Snapchat.
4. Facebook promotion
As the largest social kingdom in the world, Facebook has a huge transportation advantage and has made remarkable progress in the scale and speed of e-commerce. It has rich advertising forms, such as single screen, video and vertical screen video, 360 video, carousel advertisement, slide advertisement, window advertisement and story advertisement.
Its shopping advertisements are also more suitable for the transformation effect, and the stimulation to impulsive consumption is very significant. Enterprises can choose appropriate advertising forms according to product characteristics and do a good job in Facebook promotion.
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