The gold of Ali's assets is real. Alibaba's Taobao and Tmall stores have been e-commerce platforms for many years. Especially in the current e-commerce live APP, there are many source factories and offline physical jewelry stores selling goods live. Online and offline synchronous sales models are adopted, such as Aiyi Gold Jewelry, Jinshangxi, Wanxi Gold and other brands and stores, and the gold ornaments sold are all real.