In most people's cognition, it is almost impossible to do community marketing in an industry with such a high unit price of jewelry customers. However, a student used the model of community marketing to sell 240,000 items in a group transaction. How did they do it? 1, group announcement 2, reasonable division of labor among group administrators, different groups use different administrators. Who is responsible for the group atmosphere; Responsible for group announcements; Who is in charge of gifts; Record by list. Then the second one is 15 minute limited spike list. On the same day, the online promotion amount was 23,980 yuan, and at the same time, a large number of customer deposits were accepted, and the accumulated collection in two days was nearly 240,000. Then the next day, some people were informed to go to the store to exchange prizes and book products, so the online and offline activities achieved a breakthrough in overall performance. In fact, community marketing activities are suitable for many industries, but the cycle and mode of activities need to be adjusted. Then let's analyze why this group trading activity is so successful. There are four main factors. First, WeChat group. Their physical stores generally add customers' WeChat, which means that they have accumulated many interested and like-minded group friends on WeChat, and the customer traffic pool is the basis for doing community activities. Second, brand awareness and influence This brand has a certain visibility and influence in the local area, and consumers have a certain awareness of products and quality. In addition, we usually pay great attention to the maintenance of the community and the output of high-quality content, such as how to distinguish between real gold and gilded jade, how to distinguish between true and false jade, and organize some group activities and topic discussions from time to time. Community activities are also quite good. With trust, it is much more efficient to start activities. Third, super gift drainage, the customer unit price of participating in novelty jewelry is already very high. When doing community activities, you should choose the right jewelry products, and the price should not be too high or too low. In addition, this activity was mainly held through "online birthday party", which made consumers feel novel and let users participate in the activity with expectation, and the natural atmosphere came up. In addition, the prize-winning question-and-answer lottery for grabbing red envelopes creates a warm atmosphere, and it is easy to buy them directly in buy buy. Fourth, there is another key point in the community trading limited time group trading activities, that is, to set a limited time limit. Let consumers have a feeling that "if you miss this village, there will be no such store" and stimulate them to place orders quickly. Finally, give you a brief summary of three key points that should be paid attention to in doing community marketing activities: > Pre-sale preheating: friends _ preheating, attracting attention and praise. Note: choose a good product-1 week script preheating-friends circle praise-comment area publishing activities-for voluntary joining the group > sales atmosphere: stimulate herd mentality, collective order matters needing attention: four skills of atmosphere preheating: red envelope-order taking-order screenshot-order taking countdown > after-sales tracking: one-on-one follow-up of unfinished business. Customer notice: three skills: follow-up within the group @-one-on-one-friends circle. If you want to know more about the game and skills of community trading, please feel free to communicate with me by private letter.