1, quality assurance: Wanfu Jewelry chooses higher quality gems and metals as raw materials to ensure product quality. Experts will conduct strict screening and testing to ensure the purity and quality of jewelry materials. The selection of raw materials for geological jewelry is limited, and the quality of gems and metals used is relatively low, which can not reach the same quality level.

2. Design style: Wanfu Jewelry pays attention to fashion and diversified design style, constantly bringing forth the old and bringing forth the new to meet the aesthetic needs of consumers. We cooperate with famous designers to create unique and attractive jewelry styles. Geology and mineral jewelry pays more attention to traditional design style, tends to classic style and conservative style, and lacks innovation and fashion elements.

3. Brand awareness: Wanfu Jewelry, as a well-known jewelry brand, enjoys high visibility and reputation in the market. We have accumulated a good reputation, and consumers have high trust in the quality of their products. Geology and mineral jewelry is inferior to Wanfu jewelry in brand awareness and market recognition, and consumers' understanding and trust in its products are relatively low.