In view of the two aspects of jewelry packaging design, we need to do the following when designing jewelry packaging:
1, the beauty of jewelry packaging design should be considered from three aspects.
① Jewelry packaging design should be based on the product, combined with the characteristics of the product itself, and determine the packaging form according to the factors such as the volume, shape, material, style, grade, style and connotation of the jewelry, so as to shape the personality and temperament of the jewelry brand and fully reflect the attributes of the product.
② Jewelry packaging design should be market-oriented. Before the design, necessary market research should be conducted to fully understand the market situation and observe the market dynamics. Get the freshest design ideas from the feedback information from the market, locate designers reasonably, and avoid being out of touch with the market caused by blind pursuit of personal taste and style.
③ Jewelry packaging design should be consumer-centered, and designers should fully consider the needs of different consumer groups, try to figure out the psychology of customers, and carry out targeted design on the basis of market research. The style and emotional expression of packaging must conform to the age, level and aesthetic taste of the target group in order to produce * * * sound with it. As jewelry consumption tends to be younger and more fashionable, jewelry packaging will develop in a diversified direction.
2. Material factors of jewelry packaging design.
Jewelry packaging design should not only solve aesthetic problems such as modeling and color, but also solve a series of problems such as structure, material, cost and technology. There are four kinds of materials used in daily jewelry packaging: wood-high density board, plastic-plexiglass, acrylic, cloth-leather, flannel, paper-gray board paper, coated paper and leather paper. According to the classification of its packaging, it can be divided into transportation packaging (protecting the first piece of jewelry and avoiding the loss of the first piece of jewelry) and sales packaging (merchants use containers or accessories to display jewelry in order to promote sales).
Jewelry packaging has its own characteristics in structure, materials and decoration methods, which should not only follow the general rules of packaging, but also meet the special requirements of jewelry products. Jewelry is expensive and easily damaged. For example, the surface of pearls is easy to be scratched, precious metals are easy to be oxidized, and jadeite should avoid collision and fragmentation. Therefore, the functional requirements of packaging are high. Good material and structure can avoid physical and chemical damage to the maximum extent, and play a good role in the storage and protection of jewelry. Jewelry is small in size and different in shape. Packaging should fully consider the integration, storage and transportation of products to prevent jewelry from slipping and losing, and at the same time, it should be easy to carry and open.
Jewelry packaging design mainly includes the above two main parts. Jewelry packaging is an important link in the process of jewelry entering the market from production and an effective means to participate in market competition. Its advantages and disadvantages play a key role in whether the product can be recognized by consumers and stimulate buying behavior.