Chinese time-honored brand: refers to a brand with a long history, products, skills or services passed down from generation to generation, distinctive Chinese traditional cultural background and profound cultural background, which has been widely recognized by the society and formed a good reputation.
It can be seen that if the gold jewelry industry wants to authenticate Chinese time-honored brands, it must at least have skills and products with a long history and passed down from generation to generation, as well as several aspects widely recognized by the society. Now, there are two shops that are undoubtedly Chinese time-honored brands in the gold and jewelry industry.
Laofengxiang: Laofengxiang Jewelry Store is the only century-old store in China that has been handed down from a century and a half ago. Shanghai Laofengxiang Co., Ltd. evolved from Laofengxiang Jewelry Store and was established in 1848. The originality of its trademark "Lao Fengxiang" also stems from the font size of Lao Fengxiang jewelry store.
Cuihua Jewelry: Cuihua Gold Store, founder Guan Xiling, surname Guarga, Xibe nationality of Daqing Huangqi. He used to be the magistrate of Daming House, and the official went to the east of Daoyin in the late Qing Dynasty and early Republic of China. Guan's family has been rich for a long time. Because Xinchengzi District in Shenyang is the hometown of Xibo people, Guan was determined to make some contributions to his hometown, so he chose Yingying Hutong as the location of Tonghang Hutong in Siping Street, Fengtian City, that is, north of Yinlou Street (now Shenyang Middle Street), and opened a gold shop called "Cuihua New Jewelry Building" for his ancestors. Mr. Zhu Yutang, who has been operating a gold and silver shop for many years, is hired as the manager, mainly engaged in jewelry business and concurrently engaged in gold and silver bars.