There are many people who do live broadcasts now, and they can see all kinds of live broadcasts every day. For people who like to visit Pinduoduo, live broadcast is indispensable in Pinduoduo, because they can place orders directly when they meet their favorite products. But for the anchor, the daily broadcast time and the live broadcast time are reasonable. I know you want to ask, so I'll explain it to you in detail.

The main time periods of Pinduoduo live broadcast are morning/afternoon, evening and end, so how to choose?

If you choose to broadcast live in the morning/afternoon, the traffic will be less, because most customers have to go to work or school and only see a few idle fans. However, the audience's stay in these two periods is relatively stable, and there is also a reasonable transformation, which can cultivate more loyal fans.

The anchor of live broadcast during this time period should learn to drive the atmosphere and enhance fan interaction; If your fan base is weak and can't drive the atmosphere, it is not recommended to do live broadcast during these two periods.

The party's traffic is usually the largest among the three live broadcast periods, but the conversion rate is the lowest, because most viewers may just watch the live broadcast for fun, and the traffic is not allowed or they are not going to buy it.

However, it does not mean that the conversion rate cannot be improved. As long as your live broadcast control ability and powder absorption ability are strong enough, then your conversion rate is higher than other live broadcasts of the same type at the same time.

Night live broadcast can also cultivate a lot of "iron powder", because at this time, the audience has a regular schedule, the traffic will be considerable, and the stay time will be relatively stable. If you are not a night owl, you'd better not choose this time. This is a very good choice if you are willing to "sacrifice".