Complete sowing rate
Positive rate
Comment rate
Forwarding rate
Let's name the weight of each index: broadcast completion rate >; Like number > comment number > forwarding number. Some friends may mention the copy and location, which is the icing on the cake.
1, broadcast rate
The length is less than 15 second, which is a qualified video line. When the broadcast rate is high, the official will push it to the next traffic pool for screening.
In other words, the length of the video should be controlled as short as possible. If the video is too long, the content will be verbose, and few people will watch it patiently.
Therefore, long videos often lead to poor playback rate, so the operator did not recommend pushing long videos from the beginning. Especially friends who want to add powder quickly, don't directly avoid the whole video.
As the saying goes, 15 seconds to grab the explosion, long video to raise fans, everything should be gradual, and many good things will grind people. However, this is very, very difficult to break out, unless it is the number of online celebrity traffic bodies, enterprises and some institutions have accumulated a fan base. Long videos generally choose to send some real dry goods to give back to fans.
2. Liking rate
If the broadcast rate is regarded as the passing line to measure the works, then the favorable rate is the condition to measure the excellent products. The higher the praise, the more recommendations you get.
In order to improve the praise rate and get more recommendations, we can add "like me" and "please give me a compliment" to the video, or even say that the person we like becomes rich overnight and becomes beautiful and handsome, and so on. In addition, combined with video content, users will produce * * * sounds, such as praise for heroes and praise for positive energy. , users will give you praise in the interaction.
3. Comment rate
How your video gets reviews depends on how well the video interaction is done. For example, Tik Tok in the food field added this sentence to the video: "How about cooking these dishes when my mother-in-law comes home for the first time?" Is this way of asking for interaction easy to cause others to comment on this sentence?
Everyone who has experience likes to share his own experience, even those who have no experience like to express their opinions and want to get others' opinions, and this behavior promotes the comment rate of videos. As the saying goes, the essence of human beings is to love gossip and curiosity.
4. Forwarding rate
The more forwarding, the wider the spread, and the higher the probability of superimposed push.
The forwarding rate should be the most difficult of the four indicators, but it is not without solution. For example, Tik Tok is a gourmet. If you want others to forward your video, you must first show that your video is valuable or can really inspire the public.
For example, if we make a collection of dessert series, it will probably appear in girls' circle of friends or their own sister circle.
Tip: add one-attention.
The more people pay attention, the greater the value of the work to users.
As long as your video content is high enough and projected to the relevant people, it will stir up a thousand waves and attract attention.
For example, this person likes rural life, and your video is devoted to rural life. He is particularly interested, and you have been a continuous exporter in this field and have done something distinctive. He will think that your work is of high quality, and once he likes it, he will pay attention.
End: More dry goods are operated from the media, and everyone is welcome to move to the learning platform "One Skill Learning Society" where people in the workplace will benefit for life.
Watch the video, increase your knowledge, a few minutes a day, and then with pictures and texts, the effect is better!