Puhe Jewelry Import and Export Co., Ltd. (referred to as Puhe Jewelry, formerly Puhe Jewelry Import and Export Company) was established in 1985, and is a wholly state-owned professional jewelry company.

It belongs to China Technology (Group) Co., Ltd. and is a central enterprise supervised by the State Council SASAC. With the registered trademark of "Puhe Jewelry", we are mainly engaged in the national chain business of "Puhe Jewelry" brand, the import and export trade and agency business of jewelry and raw materials, and the precious metal business.

Inherit the Millennium and gather the classics. The brand positioning of "Chinese Jewelry" is to create a cultural jewelry brand that represents the national image, and its mission is to inherit and carry forward the cultural essence of China for thousands of years. China's traditional culture and multicultural dialogue will be integrated, and ancient and modern cultures, Chinese and foreign cultures, national cultures and various jewelry crafts will be inherited, developed, integrated and innovated, so that brand products have the brand characteristics of classic fashion, humanistic fashion and artistic fashion.