At present, the post-90 s and post-00 s consumers known as the "Z era" are called the main force of consumption. Their parents have not yet retired, have not yet assumed social and family responsibilities, and have a strong desire and freedom of consumption; Not only has a certain consumption ability, but also pays attention to quality and service, pursues individuality, diversity and experiential consumption, and is also keen on consumption upgrading.
As a member of jade culture practitioners, how to meet their jade culture consumption needs has become a necessary problem. As far as Zhenping is concerned, the change of "supply side" of jade cultural industry, "keeping up in time" or "not lagging behind" and "demand side" is victory.
In order to continuously meet the new consumption demand of jade culture in the new consumption era, as early as a few years ago, the relevant parties in Zhenping, the largest jade culture industrial base in China, began to deal with the changes and trends of the "demand side". With the grand opening of the 17th Nanyang Jade Carving Culture Festival, the Zhenping county party committee and government have taken action again.
On April 30th, 20021year, the unveiling ceremony of Zhenping Jewelry and Jade Carving Cultural Innovation Center and the Meeting Fashion-Zhenping Jade Carving Industry Transformation and Innovation Seminar were held in Shifosi International Yucheng. Song Zhe, deputy director of zhenping county Jade Management Committee, presided over the meeting.
Zhang Donghuan, member of the Standing Committee of Zhenping County Committee and Minister of Propaganda, and Li Fei, Deputy Secretary of the Party Committee of Shifosi Town, unveiled the Wenchuang Center.
Under the new situation, zhenping county County Government, Zhenping Jade Management Committee and Shifosi Town Government have high hopes for the transformation and upgrading of jade carving industry. In order to better carry forward the jade spirit, spread the jade culture, and promote the industrial transformation, upgrading and high-quality development, the competent department of Zhenping jade culture industry closely combines the spirit of the times, makes full use of the resources of national designers, helps Zhenping jade culture production to strengthen the research, dissemination and promotion of jade culture, increases the injection of jade culture in all links of the industrial chain, highlights the characteristics of industrial culture, enhances the creative design ability, and promotes the transformation of product concepts from handicrafts to artworks and cultural products. The design concept has changed from traditional imitation to focusing on cultural creativity and fashion diversity, and the business concept has changed from simple production and processing, production and sales to brand marketing and new marketing, which has made jade products and jade industry more culturally creative and spiritual, and has made Zhenping a leading jade cultural creativity and communication base in China.
Zhang Donghuan, member of the Standing Committee of Zhenping County Committee and Minister of Propaganda, delivered a speech. Zhang Donghuan, member of the Standing Committee of Zhenping County Party Committee and Minister of Propaganda, said: Zhenping Jewelry and Jade Carving Culture Innovation Center has built a high-level, authoritative, brand-name and communication platform for designers, allowing designers to learn skills and discuss collision ideas, providing a good opportunity for spreading the fashion creative design that inherits jade culture, promotes craftsman spirit and contemporary carving art.
Zhenping Jewelry Jade Carving Cultural Innovation Center belongs to social service organizations and works under the leadership of the County Jade Management Committee. After the establishment of Zhenping Jewelry and Jade Carving Cultural Innovation Center, it will gather high-quality resources at home and abroad, jewelry industry enterprises, teaching and research institutions, university media, design institutions and other related units, as well as jewelry, jade carving and art professionals, and gather the strength of jewelry designers at home and abroad to promote the "specialization, commercialization and internationalization" development of Zhenping jade carving jewelry industry. Zhang Donghuan, member of the Standing Committee of Zhenping County Committee and Minister of Propaganda Department, Song Zhe, deputy director of zhenping county Jade Management Committee, and Luo, director of the talent office of the county Committee; Li Fei, Deputy Secretary of the Party Committee of Shifosi Town; Jaco, Mayor of Shifosi Town; Wang Lin, Secretary-General of zhenping county Gemstone Association, President of zhenping county Jade Culture Research Association, Gan Haiyan, Secretary-General, Sun, Director of Jade Carving Service Center of zhenping county College, Head of Aauto Fast-moving Live Broadcasting Base, Wu Jiguang, Head of Tik Tok Live Broadcasting Base, and head merchant of WeChat business; China jade carving master Zhang, Zhu Renzun, Wang Zhige and Li Suo; Ray, Chairman of International Yucheng, Gu Zhaojun, General Manager, Wang Bo, Chairman of Shi Sheng Kunlun, Zhang Yanhao, Chairman of Jiahao Jewelry, Jiang Bo, General Manager of Jinjiangyuan Jade Industry, and Zhao, General Manager of Haoyu Jewelry; As well as outstanding jewelry and jade carving designers He Bei,,, Sophia, Dai Lina,, etc. attended the establishment ceremony of the center.
After the establishment of Wenchuang Center, it will connect jade raw materials, jewelry designers' associations, jewelry design colleges, jade carving masters and creative designers, jewelry and jade production and processing enterprises, digital carving studios, jewelry and jade e-commerce platforms and live broadcast bases, MCN institutions and selected commodity alliances, cultural tourism and museum projects, forming a complete industrial chain and helping to launch the brand of Zhenping jade cultural industry.
At present, under the guidance of the county jade management committee, Zhenping Jewelry and Jade Carving Cultural Innovation Center has contacted Qinghai Kunlun Jade Mine and Shi Sheng Kunlun Company, China Treasure Association Jewelry Design Committee, China Treasure Association Fashion Jewelry Industry Branch, Tianjin Academy of Fine Arts, China Geo University (Wuhan) Jewelry College, and Zhenping Jewelry and Jade Carving Cultural Innovation Center has exchanged views with dozens of national jade carving masters and designers. Through holding a fashion exhibition, it has contacted dozens of independent jewelry and jade carving cultural innovation designers. Connect with powerful enterprises in Jiahao Jewelry Group, Haoyu Jewelry, Jinjiangyuan Jade Industry, Yufu Jewelry and other counties, and connect with live broadcast bases such as Aauto Quicker and Tik Tok, and the supply chain of jewelry and jade carvings, in order to see practical results as soon as possible. As one of the important starting points for enriching the people and strengthening the county, Zhenping Jewelry and Jade Carving Cultural Innovation Center helps Sabin to continuously implement the "Jade+"strategy, enhance cultural creativity, promote project construction, build distinctive brands, train industry talents, and comprehensively improve the overall quality and core competitiveness of the jade cultural industry. Jade culture and jade industry present a mutually promoting development pattern.