The reason why the price of live broadcast goods is cheaper than that of online stores is mainly because the business model of live broadcast goods is that there are not so many middlemen from manufacturers to live broadcast platforms to customers, which saves a lot of marketing costs and can naturally be used to reduce prices. Therefore, after the live broadcast of the goods, more and more merchants began to take advantage of this outlet and take the road of small profits but quick turnover. Therefore, after the rise of live broadcast, businesses will promote sales in the face of fierce competition, thus stimulating sales growth.

In such a live broadcast environment, consumers should pay attention to "new risks" in online shopping. The goods in the live broadcast room are uneven, so we should pay attention to avoiding those inferior goods. When buying goods in the live broadcast room, it is best to buy those recommended by well-known anchors. After all, they pay attention to credibility and generally don't accept orders for inferior goods. Including big brands, you can also buy with confidence, which is also because you pay attention to brand effect. Of course, this does not mean that those products with unknown brands can't be bought, but we should pay more attention and look at customer feedback to prevent buying inferior products.

Lao Fengxiang is a century-old national brand and a famous jewelry brand in China. Shanghai Laofengxiang Co., Ltd. evolved from Laofengxiang Jewelry Store and was established in 1848. The originality of its trademark "Lao Fengxiang" also stems from the font size of Lao Fengxiang jewelry store. China is a classic jewelry brand spanning three centuries.