China online diamond sales leader, B2C e-commerce expert, founder and advocate of diamond experience culture. From the most reputable Chinese jewelry seller on EBAY to the co-president of Diamond Bird, Xiao Xu has been committed to making diamonds the guardian of love, successfully creating a new era of online diamond sales in China, and successfully realizing the classic e-commerce model of "mouse+cement" in China again. Xiao Xu not only has a keen prediction on the international jewelry fashion trend, but also personally participates in the whole process from product design to finished product, and perfectly combines customer needs with brand temperament, which is well received by customers. Co-president of Diamond Bird, expert in GIA, HRD and FGA certification of three major international diamond institutions, executive director of China Jewelry and Jade Jewelry Industry Association, executive director of Shanghai Gold Jewelry Industry Association, and veteran of domestic diamond appraisal and diamond industry, introduced the global naked diamond business model in the industry for the first time, and established the most powerful supply chain resource advantage for Diamond Bird in the industry.
The executive director of China Jewelry and Jade Jewelry Industry Association, one of the few experts in GIA and FGA in China, is a well-known person in the domestic diamond field. He has maintained good cooperative relations with the world diamond capital-Antwerp, Belgium, and world authoritative diamond institutions and suppliers such as HRD and EuroStar, ensuring the advantages of Diamond Bird in the high-end supply chain, and making the quality of Diamond Bird recognized by both international and domestic authoritative institutions.