Because consumers like this series of products, it is precisely because of this market that the joint series has been created. Many brands frequently set off a wave of alliance, with the help of the influence of both parties to enhance the commercial value of the brand, break the inherent impression of the brand, and explore diversified fields. This will not only increase brand innovation, but also bring more possibilities to the brand, which is a win-win result for both brands. Consumers also like this joint series of products very much. Co-branding can enrich the brand and product image and inject fresh vitality into the brand. Joint name can make IP more specific and meet the various needs of consumers.

Sam was suspected of putting a series of children's toys on the shelves, but everyone resisted and spoke out. In order to stop losses in time and restore the company's reputation, Sam Company promptly removed Dior's co-branded children's toys. Although Sam Company is not suspected of infringement, this move still makes many consumers feel very dissatisfied. We will also find that in recent years, various joint series are very popular in many circles, including clothing, jewelry, toys, snacks and so on. And there is a big joint series. I don't know when it will start, all major brands will.

First, it creates more possibilities.

Brand; Co-branding creates more possibilities, makes IP more vivid and vivid, and at the same time breaks the fixed impression of brands, bringing unlimited business opportunities and possibilities to both brands. Brands can only cater to the market through continuous innovation, and the joint series just caters to the current market and meets the needs of consumers.

Second, meet the expectations of users.

The reason why the joint series can go out of the circle is largely because it meets the expectations of users, connects the concepts of two brands, increases unlimited possibilities and makes the brands more vivid. It is precisely because consumers have this demand that the market will gradually form. ?