Current location - Plastic Surgery and Aesthetics Network - Jewelry brand - Fashion base on classic innovation
Fashion base on classic innovation
Zhou Yongcheng

Zhou Shengsheng, founded in 1934, is a famous jewelry brand with a history of 78 years. It is also a professional jewelry manufacturer and modern jewelry retail group with a relatively large development scale in Greater China, and became the first jewelry enterprise listed in Hong Kong as early as 1973. 20 10 1 1, Zhou Shengsheng was honored to be elected as the vice president of China Jewelry and Jade Industry Association.

For decades, Zhou Shengsheng has actively expanded its business in Hongkong, Taiwan Province, Macau and China with the development concept of "endless life", far-sighted international vision and people-oriented management concept, and created an excellent brand reputation.

20 12 China jewelry yearbook

1. Enter the mainland market with high-quality products and services.

Since China's reform and opening up, Zhou Shengsheng has actively entered the mainland market. On the basis of the integrated development and perfect operation of Hong Kong's production, supply and marketing, such as R&D, design, material procurement, production and processing, and quality control inspection, jewelry processing factories and logistics distribution centers have been established in Shunde, Guangdong and Qingdao, Shandong. Become a member of Shanghai Diamond Exchange and set up a diamond company in Shanghai to import diamond raw materials for mainland factories; In China, more than 90 cities including South China, East China, North China, Beijing and Tianjin have opened branch retail business; A modern jewelry enterprise that has formed the whole industrial chain.

Zhou Shengsheng has always insisted on operating and expanding in the form of brand self-operated and direct-operated stores, ensuring pure and consistent quality and consistent service. Strict and international management mode improves the transparency of enterprise funds and financial situation, which is conducive to enhancing investors' confidence in the enterprise. At the same time, the brand has been obsessed with the pursuit of providing consumers with high-quality products and services, which also makes Zhou Shengsheng deeply favored by shopping mall partners and consumers everywhere.

At present, Zhou Shengsheng has more than 350 brand jewelry stores in Greater China. 20 1 1 year, the total business of listed companies of Zhou Shengsheng Group in Hong Kong reached HK$ 17 1 billion, of which the retail turnover of jewelry and gold was HK$ 126 billion, while the total turnover of more than 260 self-operated stores in China Mainland was HK$ 4.5 billion. In the hearts of consumers in Greater China, Zhou Shengsheng has become a jewelry brand with a proud market and unique style, which is deeply trusted and loved by customers.

20 12 China jewelry yearbook

On June 5438- 10, 2008, Zhou Shengsheng led the development trend of the industry and took the lead in opening Zhou Shengsheng, the first flagship store in China, in Sanlitun Village, a modern and large fashion shopping block in Beijing. The building is three stories high and has a business area of more than 720 square meters. Specially set up brand zones with different themes, operating four flagship series and more than ten international jewelry brand products. Zhou Shengsheng Beijing Sanlitun flagship store is not only a milestone in the history of Zhou Shengsheng's development, but also a pioneering work of jewelry brands in Chinese mainland market. It has attracted representatives of shopping malls and consumers from all over the country to visit, experience and spend shopping, and has become a unique flagship store of international jewelry brands in Sanlitun Village, Beijing.

With a modern and fashionable image, Zhou Shengsheng brand is committed to providing customers with professional jewelry sales services, and at the same time actively investing resources in product design. Brand design teams often go abroad to study, broaden their international horizons, absorb design inspiration and connect with the world; He also often participated in international jewelry design competitions and won many awards. As Zhou Shengsheng has been committed to promoting high-quality and perfect-cut Belgian diamond products for many years, the Belgian government invited Zhou Shengsheng to participate in the exhibition of diamond brand products in the "Belgium EU Pavilion" of the 20 10 Shanghai World Expo. At that time, Zhou Shengsheng cooperated with Antwerp Diamond Museum to create "Antwerp Diamond Museum Series" brand diamond ornaments, and held a special exhibition for half a year, which attracted the attention of visitors from all over the world.

20 12 China jewelry yearbook

Zhou Shengsheng Group's "EMPHASIS" high-end jewelry brand stores have more than 30 stores in high-end shopping centers in Hongkong, Taiwan Province and Macau, which are sought after by high-end consumers.

With the rapid development of online retail mode and online shopping market, Zhou Shengsheng forge ahead, open online shopping stores, and cooperate with JD.COM, Taobao and other large e-commerce companies to open online brand flagship stores to expand online sales business, so that customers can enjoy 24-hour service without leaving home. The sales performance of online stores has risen rapidly, showing good development prospects.

According to its professional jewelry brand management concept, Zhou Shengsheng attaches great importance to training employees in product knowledge, sales skills and service standards. The marketing teams of the first-line stores in all regions have received professional training, have rich product knowledge, can understand customers' needs, and provide customers with satisfactory, assured, happy and unforgettable four-heart sales services.

2. Constantly innovate to create a diversified jewelry experience

With the increasing demands of the domestic public for the quality of life, Zhou Shengsheng Jewelry keeps innovating, keeps pace with the times, launches new product series, and enhances the charm of the brand.

20 12 China jewelry yearbook

Infini diamond series launched on 20 12 is polished according to the extremely strict and accurate cutting and process specifications formulated by professional cutting technicians in Antwerp, Belgium. Less than 1% of diamonds in the world can meet this strict requirement, and it is the highest quality diamond brand under Zhou Shengsheng, and its lathe work is also among the highest in the world.

In the same year, the YúYú diamond series was launched. The series begins with "Fish", a symbol of Zhou Shengsheng's brand concept of "Cycle after Cycle, Endless Life". Simple and emotional design shows the infinite vitality of fish and also reflects the attitude of fish to life. YúYú homophonic words "fish and fish" and "pleasure" imply freedom and lightness, convey the image of Zhou Shengsheng brand as fashionable, rich and energetic, and show the vivid and eclectic personality charm of urban women.

In addition, there are many new works in the classic series "Diamonds in Motion" and "PtLoving Hearts". Dynamic diamonds are one of the four flagship series in Zhou Shengsheng. With the design that allows the diamond to swing freely, it captures the moment when women jump and reflects their beauty. PtLoving Hearts series is named after "Platinum Heart Shadow" because it surrounds diamonds with fresh and delicate platinum thread, creating more than 200 heart-shaped pendants.

20 12 China jewelry yearbook

In addition to the original series, Zhou Shengsheng also operates more than 65,438+00 international brands of jewelry, gold and silver jewelry and watches, including Italian Marco BicegoK gold jewelry, Swiss Hodel high-grade pearl series, V& etc. A museum brand series, Hello Kitty gold and silver jewelry, Swiss Rolex, Tudor watch, etc.

Fashionable and diversified product lines can bring more and more comprehensive choices to consumers.

3. Brand-new concept to open a brand-new shopping experience for customers.

Over the years, Zhou Shengsheng has won many awards in quality service awards organized by Hong Kong government agencies and retail industry associations, and is committed to establishing long-term customer relationships with customers and putting customer needs first. High-end customer experience centers integrating after-sales service, concierge service, activity salon and entertainment have been set up in Hongkong, Beijing and Fuzhou, which fully set off Zhou Shengsheng's corporate values of "ultimate taste" and "four-hearted commitment", so that everyone can enjoy the bright jewels and enjoy the fun of relaxation and comfort.

4. Looking forward to the future, the development prospect is broad.

With the goal of "becoming the first choice of high-quality and high-grade jewelry enterprises for customers", Zhou Shengsheng Group is determined to focus on its own industry and concentrate on developing the Greater China market with elegant brand image and persistent professionalism, and will provide customers with unique high-quality products, pleasant environment, unforgettable shopping experience and comprehensive concierge services through a series of development benchmarks such as careful product design, site selection and branch decoration, and improvement of the quality and team spirit of all employees.

Facing the future, Zhou Shengsheng Group has further established the development goals and value benchmarks pursued by enterprises and employees. In the future, it will continue to steadily expand the market network of China and extend to second-and third-tier cities.

At the same time, the production scale has also expanded. Zhou Shengsheng's new factory in Shunde, Guangdong Province is scheduled to be put into operation in early October13, and its production scale is several times higher than that of the original factory, which is enough to support and meet the needs of expanding the mainland market in the future. In order to shorten the commodity supply chain and improve efficiency, we may also seek to set up additional production bases in inland cities in the future.

It is predicted that in the next three to five years, Zhou Shengsheng Group will expand to 400~500 direct branches in Chinese mainland under the premise of quality competition, and become a fully self-operated and highly vertically integrated development enterprise, which can provide a broad territory and lead more than 6,000 employees in four places across the Taiwan Straits to explore their personal career paths.