In September, the national 5A-level scenic spots were generally active with the help of the "Double Micro" platform, and they were more willing to release information in time, actively publicize, master brand building and promote the initiative. In terms of interaction, the control power of some scenic spots has been significantly improved, and the activity and communication power of "kickbacks" have become the "artifacts" of dual micro-operations in scenic spots. Enhancing interaction will become the future development trend and power point of dual micro operation and maintenance in 5A scenic spot.

In September, the exhibition activities of the Palace Museum in Beijing entered an active period, conveying the cultural information of the Forbidden City to the public in a richer and more diverse form. Sunway, the scenic spot, vigorously promoted this, and the public opinion was enthusiastic: the official WeChat official account "Micro Forbidden City" published the article "Come to the Forbidden City to see the Seventh Exhibition in September", which received 654.38+ 10,000+readings and a lot of messages, and netizens praised the exhibition activities one after another; The article "Thousand Miles of Rivers and Mountains-Special Exhibition of Green Landscape Paintings in Past Dynasties" triggered a new round of "Forbidden City Run" after the special exhibition of "Riverside Scene at Qingming Festival" in Shiqu Baodi 20 15. At the same time, the cultural and creative products of "A Thousand Miles of Rivers and Mountains" boarded the micro-store in the Forbidden City, and the market feedback was good. Jewelry, table mats and other products are integrated into the tourism life circle, and the brand effect of the Forbidden City is prominent. As can be seen from the double micro message boards, the Palace Museum has its own fan base, and the overall quality of fans is high, and most of them are China literature lovers, which requires high cultural appreciation. It is reported that in 20 13, "A Thousand Miles of Rivers and Mountains" was exhibited in the Forbidden City, which had little social impact. However, the number of people paying attention to this exhibition has obviously increased, which also shows that the overall cultural level and spiritual pursuit of Chinese people have improved.

In September, the influence of double micro-operation and maintenance in Yuntai Mountain Scenic Area increased, but the specific operation details changed greatly. In August, Yuntai Mountain preheated Yuntai Mountain Tourism Festival, released original content with high frequency, and promoted local tourism resources. During the Yuntai Mountain Tourism Festival held in September, Weibo WeChat official account @ Yuntai Mountain turned into a "searcher", which reprinted the blog posts of netizens playing in Yuntai Mountain in batches, with an average daily forwarding volume of over 10, but few original contents. Although the activity of "Double Micro" is high, the interactive effect of "Eight Diagrams" Weibo's operation means is unclear, lacking the guidance of relative broadcast information, and the content of communication seems empty and boring; Without the context of local culture, tourism promotion has become slightly weak. Compared with the previous period, the reading volume and reprinting volume decreased significantly; # Yuntaishan Tourism Festival # The discussion volume in Weibo stopped at 23,000 at the end of August, and the reading volume increased by less than one million. A series of activities of the tourism festival also received a flat response, and the hammer fell silent.

In September, Yuntai Mountain WeChat official account "Yuntai Mountain Scenic Area" still took the "social" route and published several articles about "flying yourself"-"This is the gap between you and others!" Come on, let's fly our dreams. This little Teddy is too much! "... the content of the article creates a relaxed atmosphere, and the overlap with tourism is as low as" freezing point "; Only one article, Actually You Are a Virgo, shows the tourism resources of Yuntai Mountain with interesting language structure. Yuntai Mountain has created a new style in the operation of WeChat, and has become a "little assistant" for public travel in a different way.