Designer:
1913-1971year, GabrielleChanel (Gabriel? Chanel) 1983, KarlLargerfeld (Karl? GabrielleChanel, the founder of Lagerfeld, founded Chanel in Paris on 19 13. Chanel has a wide range of products, including clothing, jewelry, accessories, cosmetics and perfumes. Every product is famous, especially her perfume and fashion.
Brand category:
19 13 Open millinery and fashion shop to make clothes; Various perfumes have been developed since 192 1, such as No.5 perfume and No.22 perfume of 192 1, CuirdeRussie perfume of 1924, and 1970. In addition, there are all kinds of ornaments, cosmetics, leather goods, watches, jewelry, sunglasses and shoes.
Brand recognition:
① The logo overlapping Coco Chanel's double C design is easy to find on the buttons of Chanel clothes or the buckles of leather goods, and it is a "spiritual symbol" that makes Chanel fans crazy.
② Diamond plaid: Since the first generation of Chanel leather goods became more and more popular, its three-dimensional diamond car plaid has gradually become one of the symbols of Chanel, and has been continuously applied to Chanel's new clothes and leather goods. Later, it was even applied to the design of watches, especially the "matelassee" series, and the metal strap of K gold and stainless steel was even shaped into a three-dimensional "diamond lattice".
3 Camellia: Chanel has a soft spot for camellia. Now, for the whole world, camellia has become the national flower of Chanel Kingdom. Whether it is spring, summer or autumn and winter, it is not only designed as camellia ornaments of various materials, but also often used in clothing fabric patterns.
4 white and black: The use of white and black in long skirts makes Chanel more in line with the times and highlights the beauty of women.
Elegant and concise, advocating freedom
Who is the most talented designer in fashion history? People often blurt out Gabriel coco chanel (1883- 197 1), the most important person. Her design beyond the limit of life and her style of advocating free and random collocation liberated women from the shackles of clumsy and twisted bodies. She emphasized elegant, simple and convenient clothes and became a revolutionary pioneer of modern women's wear.
Chanel is a famous brand with a history of more than 80 years. Chanel fashion always has elegant, concise and exquisite style. She is good at breaking through tradition. As early as 1940s, she successfully pushed "bound" women's clothing to be simple and comfortable, which may be the earliest modern casual wear. Chanel knows women best. Chanel has all kinds of products. Every woman can always find something suitable for her in Chanel's world. There is even a saying in the upper-class women's society in Europe and America that "when you can't find suitable clothes, you will wear Chanel suits".
The essence of Chanel style is nature. Chanel's natural style makes the fashion design more elegant. Trendy is just a combination of color and posture, pursuing a sense of superiority and upward effect. But for Chanel, it has something to do with the movement of lines: "She is expressing vitality and commitment." She said, "clothing should have vitality, just as women can move freely in it."
Sports skirt, cardigan coat, two-piece three-piece suit, black short skirt: every fashion has been popular as the protagonist for more than ten years. It was Chanel who integrated them into the design and made them popular clothes. She once wrote, "I want to feel as light as a swan, so I design thinner fashion." When I was young, women looked completely different from men. Their clothes go against the laws of nature. I set them free. I gave them real arms and real legs, and I am carrying out a reliable liberation movement. "
Only subtraction can create style.
Chanel likes to say, "Never subtract, never add." She liberated the costume design, removed the false decoration and bondage in the costume design, and made the costume more and more practical and open. Both Chanel's past design and Karl Lagerfeld's present design truly show a sense of shock that keeps pace with the times. Karl lagerfeld began to supervise Chanel from 1983.
At present, in the Chanel exhibition held by new york Art Museum, if there is no extra security, it is likely that random female visitors will take off the clothes of the models in the Chanel exhibition hall and put them on. It is true that the model is beautiful, but the high-end clothes on her are more eye-catching. Chanel design is still lively, eye-catching, natural and fashionable. As Chanel once said: "Other women's designers are pursuing a certain trend, while I am creating a certain style."
Classic design permanent fashion
From 65438 to 0920, Chanel showed her extraordinary talent and artistic vision in the fashion show in Paris. Her works are simple and practical, and the colors used are mostly dark or neutral, which has obvious unique style. Once, Chanel's skin was tanned after a long trip on a yacht. She walked out of the yacht in a white suit with blue trim and went in and out of the hotel. Overnight, she had brown skin-a healthy luster set off by a white suit, which was very popular, and many women burned their skin to get this color. The famous Chanel NO perfume was launched on August 5th. 1922. Chanel perfume broke the tradition that perfume can only be prepared by one flower, and chose new synthetic substances such as acetaldehyde, May rose and jasmine, becoming the first perfume prepared by multiple flowers. She believed that 5 was her lucky number, and sure enough, this perfume attracted the attention of the whole world as soon as it was launched, and caused unprecedented success. Chanel No.5. It is still the best-selling perfume in the world.
During Chanel's 50-year fashion career, her most famous works include bell bottoms, double-breasted piping tops, shirts with bows, sailor suits and waterproof coats. 197 1 In February, Chanel died while preparing for the exhibition. Before her death, the company's annual turnover was as high as $65.438+$60 million. So far, Chanel's business is still run by her directors. Chanel's name has not been affected at all after her death, which shows that her spirit will live in the hearts of every fashion lover forever.
Chanel's beautiful myth
Chanel is called "the mother of French fashion". In people's minds, she is not only an elegant brand, but also a symbol of new women's self-confidence, independence and modernity.
Gabrielle Chanel, colleagues used to call her "Lady", while friends nicknamed her "Coco". Picasso called her "the most aura woman in Europe" and Bernard Shaw gave her the title of "the first fashion in the world".
In the eyes of the public, Chanel is a strong-willed and dedicated woman. She started from scratch and became a leading design master with extraordinary creativity and erin brockovich's spirit. Chanel completely changed women's dress concept, and her "simplicity" concept subverted the popular fashion at that time and set off a revolution in the fashion industry in the 20th century.
As the current artistic director of Chanel, KarlLagerfeld skillfully used Chanel's unique symbols-tweed suit, knitted skirt, belt and gold chain, camellia and two-color shoes. The new elements of each series not only inherited Chanel's original design style and elegant taste, but also made Chanel interpret the times.
/kloc-The haute couture uniforms that started 0/50 years ago were brought into full play by Chanel. "Intention, time and patience" is the motto of ordering advanced uniforms. Different from ordinary high-end ready-to-wear, generally speaking, it takes 120 hours for a suit and 230 hours for a dinner suit to order this uniform. During this period, the orderer must personally go to Paris to measure the size, fit, figure, waist and neckline. Chanel's high-end uniforms are creating a woman's dream!
Ms Chanel once said, "The smallest diamond is the most valuable". So she chose diamonds.
Ms Chanel likes exquisite jewelry. She believes that luxury, like love, is a spiritual need. And her sense of luxury is elegant, not vulgar. Creating jewelry that matches high fashion is the concept of Chanel jewelry.
Chanel's taste is influenced by the man she loves deeply. Dimitri, the Grand Duke of the Russian Empire, led her into the splendid Byzantine art and various treasures in the palace. As rich as an enemy, the Duke of Westminster gave her a gift made of rare gems and lined with top-notch inlays, which made her realize the true meaning of "luxury".
1932, Chanel held the first high-end jewelry exhibition in Paris luxury salon. Chanel's bold and innovative design, smooth and beautiful lines, and clever inlay of almost invisible claws immediately swept the upper class in Europe and America, and gentlemen and ladies came to see it one after another.
1993, Chanel company specially launched another series of high-grade jewelry to commemorate her. In the first exhibition, it reinterpreted many platinum series and various diamond jewelry, such as the "Comet" and "Fountain" necklaces introduced by/kloc-0 in Chanel exhibition in 932.
Fashion Trend of Chanel Clothing in 2007
Karl lagerfeld perfectly plays the classic image of Chanel in every season. The light and lively opening shows dazzling accessories with white without presence-noble and luxurious gold waist chain, strong metal necklace and elegant plastic wedge shoes-it seems that Chanel this season is mostly related to accessories.
Traditional black and white are still the eternal theme colors of Chanel, but occasionally pink and light yellow can be seen shuttling among them, making the spring and summer of 2007 a little more lively. "Proportion", as the key word of this season, has been constantly reiterated from the way of wearing long and short layers. In addition to continuing its exquisiteness, it also pays more and more attention to narrow body and tight body-white slim jacket with light black tulle top, golden waist chain with shiny black west short. Chanel's classic tweed dress is still a part of this season's design, and noble metal accessories add a lot of gorgeous and elegant atmosphere to it.
Many people speculate that Lagerfeld may have reached the age of rejuvenation. Indeed, in Chanel, which has always been characterized by maturity and elegance, we have seen more and more pure and lovely elements of "little girls"-bows, lace and pleated forged tulle-making Chanel no longer a patent for mature women.
My opinion on Chanel brand
Chanel is a famous brand with a history of more than 80 years. Chanel's fashion will always remain elegant, concise and exquisite. She is good at breaking through the tradition, and as early as the 1940s, she successfully pushed the "bound" women's clothing to be simple and comfortable. This is probably the earliest modern casual wear. Fashion is constantly innovating, but style will never be eliminated. She is convinced that simplicity is the best way to present beautiful texture.
Chanel knows women best. Chanel has a wide range of products. Every woman can always find something suitable for her in Chanel's world. There is even a saying in the upper-class women's society in Europe and America, "When you can't find suitable clothes, wear a Chanel suit."