Baidu encyclopedia "salesman"
Shop assistant, a person engaged in the sale of goods and services in the business premises. From the marketing point of view, all people who meet customers directly and provide sales services to customers can be called salespeople. The sales service here includes three stages: pre-sale, in-sale and after-sale. In a narrow sense, all the people who wait for and receive customers who come to the door on their own initiative are salespeople in the shops of commercial services. A shop assistant can also be called a shopping guide.
catalogue
1? Related definition
2? Vocational skills
Salesman service
Sales skill
Operating system
3? Job requirements of shop assistants
Before business
Commercial sales
Transfer and distribution
Price adjustment and loss report
after work
auxiliary labour
Related definition
Personnel engaged in commodity sales and services in business premises. Occupation grade: this occupation is divided into four grades.
Primary (national vocational qualification level 5)
Intermediate (national vocational qualification level 4)
Advanced (National Vocational Qualification Level 3)
Technician (National Vocational Qualification Level II)
The full name of Shanghai salesman's employment certificate is "Shanghai commercial worker's employment certificate", which is an effective certificate for Shanghai commercial workers to take up their jobs. The Ministry of Labor and Social Security stipulates that salespeople must have employment certificates. In Shanghai, the training and examination of salesman's employment certificate are conducted by Shanghai salesman service center. After passing the training, it will be issued and printed by the Shanghai Municipal Commission of Commerce: Shanghai Commercial Industry Post Qualification Examination Station will examine and print the "Shanghai Commercial Workers' Employment Certificate" for all commercial units in the city.
Vocational skills
Salesman service
Enterprise industries involve jewelry, ornaments, gifts, cosmetics, clothing, shoes and hats, luggage, leather goods, home furniture, electrical appliances, electronics, communications, digital, children's wear, toys, building materials, decoration, hardware, electricity, watches, glasses, food, daily necessities, bookstores, stationery, audio, medicines and health products.
Sales skill
Secret 1: quality and confidence
Because salespeople are engaged in the work of terminal stores, the working environment and work pressure have a great burden, and it is easy to lose confidence in themselves. Moreover, it is precisely because the shop assistant is at the forefront of the store and has direct face-to-face contact with the customers in the shopping mall, because this also requires the quality of the shop assistant. Therefore, we need to work hard from two aspects: on the one hand, salespeople should improve their own quality, standardize the behavior norms of daily work, and establish their own self-confidence; On the other hand, in the company, we should do a good job in the quality training of sales staff to help them enhance their self-confidence.
Skill 2: Familiarize yourself with professional knowledge and improve your language skills.
One of the focuses of sales staff is to sell products to consumers, and of course, it is also very important to know the knowledge of products. On the one hand, salespeople should be clear about the selling points and advantages of their products, and at the same time, they should clearly grasp the disadvantages and deficiencies of competitors and memorize product knowledge. Of course, it is not enough to know the product knowledge without knowing how to express it. Therefore, salespeople should also improve their language ability and enrich their language expression. When customers ask for information about products, they should be able to express it fluently and in a way that popular customers can understand.
Tip 3: Learn to be close to customers.
Anyone who has been to the store knows that many people will find that the salesperson suddenly appears beside them, or has been recommending and introducing products for themselves while shopping. This reminds the clerk that it takes skill to get close to customers. At least you can't suddenly appear beside a customer when he is absorbed in watching a product. If the method of contacting customers is not appropriate, it is easy to bring customers the mood of planning, which is not conducive to the next work. Therefore, salespeople should not be too enthusiastic when consulting customers.
Tip 4: Be grateful to customers.
In any case, the customer is always the focus of whether the salesperson completes the work, so we should still be grateful to him. After the customer has finished shopping, thank the customer for trusting you. If necessary, you can take the initiative to help customers lift heavy objects or contact delivery personnel for help.
Operating system
1, according to the sales management system and commodity and material management system formulated by the company; Strictly do a good job in the business department;
2. Strictly implement the company's rules and regulations and earnestly perform their duties;
3. Implement the company's annual, quarterly and monthly commodity sales plan; And complete the planned sales on time;
4. Do a good job in environmental sanitation such as counters, shelves, goods and floors during business, so as to be clean, tidy and bright;
5. Check whether the number of counters and goods in stock is sufficient. If it is insufficient, it is necessary to fill in the "purchase declaration form" in time to inform the store manager to replenish the goods, and try to ensure that the regular goods are not out of stock;
6. The goods must be carefully counted and accepted after arrival, and put on the counter in time. At the same time, the remaining goods on the shelves will be stored or neatly stacked on the shelves;
7. Be ready to provide services to customers at any time. When customers need shopping guides and service tips, they should immediately come forward to provide them with various services in a friendly and sincere manner;
8. Observe the sales environment and pay attention to prevent goods from being stolen; If there are suspicious situations and emergencies, calm down and promptly notify the supervisor or manager to be present for handling;
9, strive to improve their business level, so that they are responsible for the price, origin, specifications, characteristics of every commodity are like the palm of their hand;
10, keep items and environment clean at any time;
1 1. After work, inform the store manager about the goods sold and the goods that need to be replenished, so that the replenishment is not repeated;
1 1, the shop assistant must stick to his post, and shall not leave his post without leave or leave without reason; If you have to leave your post, you must entrust the supervisor and other employees;
12, responsible for the inspection of goods in and out of the warehouse; Goods entering and leaving the warehouse must be checked and accepted in time, indicating model, specification, quantity, unit price, etc. Documents entering and leaving the warehouse must be properly kept.
13, responsible for the storage of goods in stock; Carefully keep the goods in the warehouse, make daily and monthly inventory, pile them neatly, register them one by one according to the model, specification and quantity, ensure that the accounts, cards, goods and funds are consistent, and do a good job in fire prevention, theft prevention and loss prevention of the goods in the warehouse to ensure the safety of the goods in stock;
14. Make an annual final inventory of products and materials in stock; When problems are found in the inventory, it is necessary to find out the reasons and responsibilities, make original records, and handle the account adjustment procedures according to procedures;
15. Complete other tasks assigned by company leaders on time.
Job requirements of shop assistants
Before business
1. Go to work on time and attend the morning meeting.
2. Clean shelves and commodity hygiene
3. Check whether the commodity price tag is consistent with the commodity, and whether there is any barcode commodity.
4. Check whether the goods are full or not, and pick up the goods from the in-store warehouse in time when the inventory is insufficient. Attention should be paid when picking up the goods: the goods with short shelf life and first acceptance should be put on the shelves first; When picking up the goods, restore the moved goods from top to bottom in time. It is forbidden to stand on the goods and pick them up from the middle.
Commercial sales
1. politely and accurately answer the customer's questions about the location of the goods and guide him to the front of the goods.
2. If the goods purchased by customers are out of stock, please wait a moment, immediately pick up the goods from the in-store warehouse and return them quickly.
3. If the mall is temporarily out of stock, apologize to the customer first and recommend other substitute goods: if the customer clearly wants the goods, report to the supervisor immediately, and the supervisor will contact the purchasing department to arrange the delivery time.
4. After payment, the customer should leave the customer's contact address. If it is required to pick up the goods, go to the service desk to handle the delivery procedures, and mark "pick up the goods". Inform them to pick up the goods after arrival, and indicate "self-delivery" on the computer receipt after delivery; If delivery is required, please go to the service desk to handle the delivery formalities, and mark "delivery" on the delivered computer receipt and sign it.
5. Tidy up the table at any time to ensure that the goods are displayed neatly and fully.
Transfer and distribution
1. When transferring between departments, the transfer-out department must send the commodity code, name and quantity to the transfer-in department according to the transfer form, and fill in the actual transferred quantity on the transfer form and sign it.
2. When making administrative transfers, department personnel must check whether the "Transfer Sheet" is signed by the person in charge of the finance department and the manager's office. After the formalities are complete, deliver the goods according to the order and sign the "transfer form", and leave a copy of the transfer form to the department.
3. After typing the computer transfer form, the department personnel should first check whether the barcode or code, name, price, specification or model, quantity and other contents on the computer transfer form are consistent. Sign the computer list after it is correct, leave a copy of the department, and save the manual list and computer list at the same time.
4. When transferring between branches, the personnel of the transfer-out department will hand over the goods to the consignee according to the requirements of the transfer form, fill in the actual transferred-out quantity and sign it, leaving a copy of the department. The transfer department shall handle it according to the commodity acceptance procedures.
5. It is necessary to allocate the goods and properly package them to prevent the goods from being damaged in the middle.
Price adjustment and loss report
1. For the goods that need to be reported for loss and price adjustment, the head of the cabinet or designated personnel must count the quantity of the goods, register and indicate the reasons, and ask the supervisor to sign. After receiving the notice of loss reporting of computer price adjustment, after the end of the business day before the execution time, the goods that need price adjustment will be put back on the shelves and the price tag will be replaced, and the goods that need loss reporting will be destroyed in conjunction with relevant departments.
2. Upon receipt of the inspection notice, the head of the cabinet or designated personnel must go to the receiving area to inspect the goods according to the inspection process, and bring them back to the receipt department after signing.
3. The department staff will send the goods that will be put on the shelves immediately to the store for display: those that don't need to be put on the shelves immediately will be temporarily stored in the store.
4. If it is necessary to return goods with the supplier, the department personnel shall fill in the "Return Application Form", submit it to the supervisor for approval, and then forward it to the purchasing department. After receiving the "Computer Return Form", store the returned goods by category and supplier. After receiving the return notice, the goods to be returned shall be transported to the consignee's outer door, and the return formalities shall be handled under the supervision of the loss prevention personnel.
5. For the goods that can't be sold due to packaging, bar code damage and other reasons, first check whether there are similar phenomena in the goods, and if there are, immediately remove them from the shelves. If the package is damaged, it should be re-sealed with a sealing machine: if the bar code is lost, go to the computer department to make up the bar code and stick it on the goods.
6. If the customer requires the nearest delivery after sale (such as delivery to the parking lot of the mall or the entrance of the mall, roadside, etc.). ), the goods will be transported to the place designated by the customer by the flatbed.
7. For the goods returned due to quality problems, the department personnel should immediately check the similar goods and immediately take them off the shelves if problems are found.
8. When bargaining goods, the bargaining machine should be adjusted correctly according to the code and price specified in the commodity acceptance list, price adjustment (cutting) list and commodity allocation list.
9. The paste position of the price on the commodity should be conspicuous, but the commodity information (commodity name, specification, model, instructions for use, bar code, etc.). ) Not covered.
10. All new commodities should be priced and put on the shelves for display within one hour.
after work
1. According to the inventory situation, timely deliver the goods to the in-store warehouse to ensure the fullness of the goods on the shelves.
Step 2 arrange noodles.
3. Go to the party.
auxiliary labour
1. customer service: answer customer inquiries and take customers to the places they require without affecting their work. Ask customers what they don't know, and actively help consult other relevant staff until the problem is solved.
2. Assist in selling services during holidays
3. Assist in inventory counting.
4. Keep friendly contact with internal and external liaison departments.