What we see most in Cartier are watches and bracelets, especially Cartier bracelets, which have been deeply rooted in people's hearts. Cartier has become a symbol of celebrities and European aristocrats. It is favored by many fashionistas and is called "the jeweler of the emperor". Since its birth, Van Cleef & Arpels has always been the top jewelry brand especially loved by nobles and celebrities all over the world. From the Duchess of Windsor, the Queen of Monaco, the Iranian King and Queen GraceKelly, to today's Hollywood superstars SharonStone, JuliaRoberts and China movie star Zhang Ziyi, they all choose Van Cleef & Arpels to show their noble temperament and elegance. In contrast, Cartier's international status is much higher than Van Cleef & Arpels, and Cartier's value preservation is also higher than Van Cleef & Arpels.