When Amazon's new sellers operate stores, they involve a lot of contents, including choosing to build their own stores or follow them, operating funds, product selection, list optimization, brand filing, advertising inside and outside the station, handling bad reviews and so on. Of course, new sellers need to understand the relevant rules of Amazon platform before operating the store, and they can find problems in time and solve them in time when they encounter problems in the future.
I. Amazon account type and registration process
Account type: New Amazon sellers need to know about Amazon's personal seller accounts and professional seller accounts, which is a link in the process of solving how Amazon does it. The main difference is that the authority and cost of the account are different. Among them, professional seller accounts can seize the shopping cart through relevant indicators and prices, but individual sellers can't.
2. Account registration: Amazon has 1 1 global sites open to China, including the recently launched Amazon Australian site. New sellers can sell their products on the corresponding websites after opening website accounts.
3. Note: Amazon stipulates that each seller can only have one account. If new sellers want to have multiple accounts, they must pay attention to maintaining the independence of account registration information and registration environment (computer, network, hardware, etc.). ) avoid account association.
Second, how do new sellers operate Amazon in the early days? What do you mainly do?
When new sellers operate stores in the early days of Amazon, the indicators that need to be routinely monitored every day include the number of orders, small red flags, emails, traffic, feedback, comments, follow-up information, changes in keyword search rankings, and so on. The following are the main aspects.
Product selection: In the initial stage, new Amazon sellers need to invest some time and energy in product selection, which is very important for the later operation of new sellers.
Listing: New Amazon sellers need to show the advantages and selling points of their products, and optimize their titles, keywords, descriptions and pictures.
Comments: New sellers need to know the changes of comments, posts, traffic and product keyword rankings every day.
Follow-up: Amazon is allowed to follow up, but if the new seller has a registered brand, it is necessary to pay attention to whether its products are followed up and deal with them in time.
Keyword ranking: new sellers know the traffic and sales volume through the ranking changes of product keywords.
FBA: When new sellers sell products in Amazon, they choose whether to make FBA delivery or deliver them themselves according to their own situation.
Bad reviews: When faced with bad reviews, new Amazon sellers need to understand the reasons why customers leave bad reviews, and then get in touch with customers to help customer service solve problems with a sincere and friendly attitude.
In-site advertising: How to advertise Amazon requires new Amazon sellers to advertise in-site according to specific conditions to improve the exposure and click-through rate of products.
3. What is the later operation direction of Amazon's new sellers?
When Amazon's new sellers operate stores in the later stage, they need to observe competitors, analyze and optimize CPC advertisements, handle after-sales emails, and follow up the operation process.
Therefore, when new Amazon sellers consider how to do Amazon in the initial stage of operation, they need to do their daily operations, choose products that suit them and have market potential for sale, and show their selling points. On the basis of optimizing the list, they should put advertisements in the station appropriately, improve the exposure and conversion rate of products, and try their best to deal with bad reviews.
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