Second, the promotion theme: meet in spring and enjoy the beautiful scenery together.
Three. Activities:
Activity 1: Women love beauty, and fashionable and trendy products are newly listed.
Beauty-spring cosmetics market
Fashion women-fashion digital and mobile phones to create personalized women.
Happy Women's Articles —— Celebrating Women's Day on March 8th, and promoting large-scale new products of women's shoes, bedding and underwear.
Conference on Healthy Women-Nutrition and Health Products, Honey and Healthy Fruits
Charming woman-women's clothing home new product promotion meeting
Romantic Women-Gold, Platinum and Pure Gold Promotion Conference 18 New Welcome March 8th.
Sports women-sports and leisure 18 new models are newly launched.
Activity 2: Happy Lottery is full of surprises.
During the activity, when shopping in the new century, you can take part in the "Happy Lottery Surprise" activity on the first floor with your computer receipt. There is a lottery in 38 yuan for supermarket shopping, twice in 76 yuan, once in 88 yuan for clothing department store, twice in 176, and so on (only three times per receipt).
Award setting:
First prize: 10 people give gifts worth * * yuan.
Second prize: 30 people will give a gift worth * * yuan.
Third prize: a gift worth RMB * * for 80 people.
Memorial Award: a beautiful gift for 1000 people.
Activity 3: Happy sports, lucky hula hoop.
Happy March 38, happy turn, enter the new century, exercise together, stretch your hand, twist your waist, roar and turn around, let you experience the fun of rotation, make your figure slimmer and more charming! Actions speak louder than actions, so sign up quickly. The quota is limited to 50, and the hula hoop is provided by New Century. )
Award setting:
Guan Jun: 1 person gives gifts worth * * yuan.
Runner-up: two people and a gift worth * * yuan.
Third runner-up: three gifts worth * * yuan.
Participation Award: A beautiful gift for 44 people.
Activity 4: Everyday 3. 15 New Century of Honesty-Consumption and Development (March1March-June 15)
In order to make us do better, let us know your needs better, and narrow the distance between us, we will jointly launch "Harmony 3. 15, Consumption and Development" at the main entrance of the new century at 9: 00 am-12: 00 pm and 4:00-6:30 pm on March. Warmly welcome the vast number of consumers, urge and enhance the good brand image in the new century.
We will listen carefully to every suggestion and opinion you put forward and take it seriously in order to improve our service more perfectly.
Fourth, advertising.
1 TV advertising, flying word advertising, TV media
Broadcast time: March 5th to15th.
2 Meteorological Bureau advertising TV media
Broadcast time: March 5th to15th.
3dm single page activity content
Generous 16 Open 6 pages 12.
53. 15 consultation
There are long tables and chairs, red cloth, posters, opinions, complaint books and pens in front of the round door on the first floor;
6 broadcast
The service desk broadcasts to the whole building.
7 hypermarket kanban
Women love beauty.
8. Hanging on the main aisle of the store
flag
It's on the first floor, on the stairs of the dressing building and on the TV in the new hall.
Women's Day Shopping Mall Activity Planning 20 18(2) Theme: March Women's Day, Bright Women's Day
Purpose of the activity: attract the attention of target customers, especially female customers, stimulate customers' desire to buy, promote the growth of store sales, attract the attention of new customers and cultivate customers' loyalty.
At the same time, combined with the festival of 3. 15 Consumer Rights Protection Day, public welfare activities were interspersed to create a good public image of shopping malls concerned about consumer rights; At the same time, shape and enhance the brand image of shopping malls, and enhance the visibility and reputation of shopping malls.
Time: ××× month × day-×× month × day
I. Theme of the event
March women's day, beautiful women's day.
Second, the purpose of the activity
Stimulate and induce customers' consumption, restore their enthusiasm for consumption and improve overall sales.
III. Contents of activities
1, the family is good at "cooking"
Objective: To stimulate consumers, especially target customers, with current news of film and television entertainment, so as to connect customers and cultivate loyalty.
Activity time: ××× month × day-×× month × day
Activity content:
During the activity, the shopping mall solicited customers' intention of family "cooking", no matter what you learned or what you experienced personally; Whether it's frying, frying, rolling, or boiling, stewing or steaming, you can write down your "cooking" kindness and put it in the goodwill collection box of shopping malls. All customers who participate in the activity will be given a small gift (in-store cash gift), limited to × copies per day until it is delivered. The store will invite the professional chefs in the store to select the XX Creative Award, XX Best "Cooking" Award and XX Excellent "Cooking" Award.
The shopping mall will announce the appraisal results on the bulletin board at the main entrance of ××××, and attach a "cooked" menu. The winning customer will take valid certificates to the service center of the shopping mall before ××××××, and the overdue prize will be invalid.
Best "Cooking" Award: commodity (name) with a value of × yuan.
Excellent "Cooking" Award: Award amount × meter Jin× bag (× name)
Note: One person will win more prizes, and only one prize will be given to the customer.
2. Beautiful women from shopping malls-"Beautiful women accompany me to celebrate my peers' birthdays".
Activity time: XX year ×××× month × day —— month × day.
Activity theme: Beauty is with you, and I will accompany you on your birthday.
Activity details:
(1) All women born in * * * can participate in this activity.
② The shopping mall comprehensive service center has specially set up the "Lucky Lottery Box for Women's Day" for you. All women who shop during the activity come to the service center with the computer receipt and ID card, and after confirmation, put the computer receipt into the "Lucky Lottery Box for Women's Day" (please write your name and contact information on the back of the receipt), and they will have the opportunity to get the shopping mall Women's Day gift package (XXXX Ejiao Black Chicken Essence × Box (×ML× 10), shampoo and shampoo.
In the afternoon of ×××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××
④ Time for receiving the prize: in the afternoon of ××××××, month ×××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××
Dress up as a woman to add luster to shopping.
Purpose of the activity: attract the attention of target customers, especially female customers, stimulate customers' purchasing power, promote the growth of store sales, attract the attention of new customers and cultivate customers' loyalty.
Activity time: ××— 18:×× day.
During the activity, all female customers who shop in the supermarket (the amount is not limited) and male customers who shop in the mall for more than × yuan can participate in the big turntable once. If the transfer time happens to be your shopping time, our mall will give you a corresponding gift, with many prizes and lots of luck, and one ticket can only be transferred once.
Time setting (one unit every x minutes):
8: ×—— 9: × Give Mengniu milk × box.
9: ×—— 9: × Give Mengniu milk × box.
9: ×—10: × Johnson Baby Moisturizing Bath Lotion× ml
10: ×—— 10: × Mengniu× carton of milk.
10: ×——11:× Meijiajing hand cream ×G
11:×—11:× oral liquid for women's beauty of Wanji × box (×ML×4)
1 1: ×— 12: × Meijiajing moisturizing hand cream× g
12: ×—12 :× Tiancheng Danggui Ejiao Wuji Jing× Box (×ML× 10)
12: ×—— 13: × milk for Mengniu× box.
13: ×—13: × Xia Shilian shampoo × bottle ×
13: ×—— 14: × milk for Mengniu× box.
14 :×—— 14 :× Johnson baby moisturizing shower gel× ml
14: ×—— 15: × milk for Mengniu × box.
15: ×—15 :× Xueer oral liquid (× mL×××).
15: ×—— 16: × milk for Mengniu× box.
16: ×—— 16: × giving sassoon gifts to enhance the styling ×ML.
16: ×—— 17: × milk for Mengniu × box.
17: ×—17: × Xia Shilian shampoo × bottle ×
17: ×—— 18: × milk for Mengniu× box.
18 :×—— 18 :× Johnson baby moisturizing shower gel× ml
18: ×—— 17: × milk for Mengniu× box.
19: ×—— 19: × Meijiajing moisturizing hand cream× g
19: ×—— 20: × milk for Mengniu × box.
20: ×—— 20: × Give Wanji Women Beauty Oral Liquid× Box (×ML×4).
It is estimated that the gift × box sent per time unit every day and the moving cost × yuan.
Remarks: The planning department must try its best to control the number of gifts (such as controlling the time and the number of participants) according to the passenger flow. If the number of gifts is higher than expected, the excess expenses must be controlled within the mobile expenses × yuan. The time of the activity is subject to the time on the shopping receipt, and the mall reserves all the right to interpret the activity.
4. "Old friends are more sincere" consumer forum
Objective: To focus on public relations activities by the festival × Consumer Rights Protection Day.
Create a good image of this shopping mall that pays attention to consumer rights; At the same time, shape and enhance the brand image of shopping malls.
Activity time: 9: ×— 12: × on XX.
Activity content:
Dear customers and friends,
Hello!
Thank you for your enthusiastic support to this shopping mall. With you, we will develop faster. Old friends are more sincere. In order to make us do better, to understand your needs better, and to narrow the distance between us, we will hold the "Old Friends Are More Sincere" consumption forum at the main entrance of the mall at 9: 00 am-12: 00 am on ××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××
Old friends, more sincere, meet XX, xx mall will always be your good friend!
Thank you again for your support and love for XX Mall!
Activity details:
(1) The planning department shall tidy up the site before 9: × in the morning, including long tables and chairs, red cloth, publicity boards, suggestion books, complaint record books and pens;
(2) Arrange the personnel arrangement table for handling your complaints and accepting customers' suggestions, and ensure that the positions of personnel are above the director, and there are not less than × people present.
5. Auction of "Happy Because of Dedication" charity donation
Objective: To make use of Women's Day on March 8th and Consumer Rights Protection Day to focus on public relations activities, interspersed with shopping mall promotion activities, and create a good image of our shopping mall concerned about consumer rights; At the same time, shape and enhance the brand image of shopping malls.
Activity time: XX year ×××× month × day —— month × day.
Activity content: Whether it's ornaments made and woven by yourself, artistic paintings and calligraphy written and described by you, or even works of art that you have treasured for a long time, you can donate them to XXX Mall as long as you like. We will show all the artworks in the mall on {\ f1 {\ f1.}. The top x people with the highest auction amount will be rated as "charity ambassadors" and awarded honorary certificates. At the same time, every customer who donates money will get a commemorative bookmark signed by the store manager.
Because of dedication, so happy.
Please let us work together.
Sincerely serve customers
Guarantee quality with commitment
Weave warmth with love
Dedicate love with action
Detailed rules:
①XX Shopping Mall will donate household appliances and daily necessities. Total price of × yuan (not less than × pieces), and ensure that the reserve price of charity sale is above × yuan (the selection with the highest amount of charity sale does not include the goods donated by shopping malls);
② The service center, loss prevention department and planning department are responsible for collecting artworks donated by customers, and numbering, saving and registering them (including the theme, specifications, place of origin, auction price of customers' wishes and basic information of customers, such as name, ID number and contact information, etc.). ), and fill in the donation registration form carefully, which must be signed by the customer and confirmed by the loss prevention personnel on duty.
(3) The planning department should spread the activity information, including the layout, display and auction of POP and auction site;
(4) The planning department should do a good job in displaying handicrafts, including placing handicraft materials;
⑤ Planning Department, Loss Prevention Department, Finance Department and Cashier Department need to do a good job of counting and reporting the charity sale amount; The Loss Prevention Department strictly supervises the donation auction process, and the Planning Department and the Finance Department carefully fill in the Auction List of Handicrafts Donation in XX Shopping Mall, which will be signed by the planning manager, the store finance manager, the loss prevention personnel and the store manager, and will be handed over to relevant charities by the Finance Department of the headquarters within ××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××
Control scheme
(1) must be displayed at the gate or in an obvious publicity area.
② Background music: In-store broadcasts are repeatedly publicized.
③ Stick large POPs and banners at the entrance to match the POP atmosphere in the store.
④DM poster distribution: × 10000 overseas mission (first and second business districts).
⑤ Employees in the store must be familiar with the overall content and methods of activities.
⑥ Ensure that the sources of sponsored gifts and promotional goods are in place.
⑦ Do a good job in the promotion operation according to the planning scheme, do a good job in the atmosphere layout of the mall according to the atmosphere layout sample, and prepare gifts and gifts before the promotion activities.
The propaganda department is responsible for tracking promotional activities and writing soft media advertisements to form a good promotional effect.
20 18(3) Preface of shopping mall activity planning for Women's Day
Xx Shopping Mall has been favored by customers, especially female consumer groups, since it was hosted in 2006. They not only facilitate their own life, but also bring benefits to the shopping mall. They are the gods and mothers of shopping malls. With the arrival of Women's Day on March 8, the mall took this good day to thank the distinguished guests and customers who have been patronizing the mall, especially the female consumer groups, and specially held a three-day large-scale promotion activity in the mall to give back to his mother.
I. Market analysis
(A) xx shopping mall market analysis
In recent years, the xx department store market has developed rapidly and the number has gradually increased. With the national industrial policy encouraging the department store industry to develop into high-tech products, the number of new investment projects by domestic enterprises is gradually increasing, and more investors are paying more and more attention to the shopping mall market in big cities including xx, which not only promotes the economic development of xx, but also increases the competition among shopping malls in xx.
Consumer analysis
With the development of economy and the improvement of income level, the consumer groups are growing. Judging from the types of people buying, women's shopping desire is obviously higher than that of men. Even if some goods are not used immediately after purchase, most women will buy them for reasons such as price reduction. Moreover, as far as families in China are concerned, it is often women who control the financial books at home, so female consumers are the largest consumer groups. Basically, male consumers will only buy goods after the purchase content is clear, and rarely go beyond the original plan when shopping. Through the investigation of store consumers, it is found that in 140 questionnaires, female consumers account for about 7 1% of the consumer groups. As shown in the figure below:
(3) Analysis of xx shopping mall
Strength): xx Shopping Mall has a high reputation in the local area, and the price is reasonable, the service is thoughtful, the products and commodities in the shopping mall are complete, and the purpose and concept of serving customers wholeheartedly are well received by customers, so the consumer groups are relatively stable.
Weaknesses: Compared with other shopping malls, the geographical position of XX shopping mall is not very superior. Moreover, the image layout of shopping malls is simple, which does not reflect the leading position of shopping malls industry.
Opportunity: With the development of municipal construction and urban economy, residential areas are being built near Jiji Shopping Mall, which has a great impact on the potential development of shopping malls. At the same time, the types of daily necessities and female consumer goods in shopping malls are gradually increasing, which will attract more female customers.
Threat: In this region, with the development of economy and the introduction of preferential policies, the number of large shopping malls has gradually increased, and various promotional activities and discount methods have emerged one after another, which has brought certain competition and disadvantages to the gathering shopping malls.
Xx Shopping Mall will make greater efforts to seize opportunities, overcome difficulties, retain its original advantages, and at the same time strive to innovate and continue to implement the concept of "all for customers, all for customers".
Second, the promotion goal
The customers of xx shopping mall are mostly women, with differences in age and class. In the cosmetics and daily necessities market of shopping malls, young female consumers account for the majority: among daily necessities and food, middle-aged and elderly women live in many places. Therefore, we set the promotion target market of this shopping mall as a female consumer group, including young female customers and middle-aged and elderly female customers. The goal of this promotion is to expand the influence of shopping malls among female consumers, stabilize consumer groups and further improve the performance of shopping malls.
Third, the promotion theme
March 8th is Women's Day in China, which is an important festival for women in China. To this end, we did activities and made the market positioning of "March Women's Day, Bright Women's Day".
Fourth, promotion strategy.
advertisement
1. advertising goal: to cooperate with the promotion activities, deliver the promotion information to the target customers and create momentum for the promotion activities.
2. Advertising theme: "March Women's Day, Bright Women's Day".
3. Advertising target and scope: take the target customers as the center and the city where the shopping mall is located as the advertising scope.
4. Media mix:
(1) Focus on TV advertisements and tell consumers what to promote.
According to the nature of the event, the mobile TV station on the bus is the first choice for TV advertisements, because there are many mobile customers on the bus, and they are put in one week before the event.
According to the activity arrangement, the influential radio stations in this city are selected for TV advertisements, and the rolling subtitle broadcast time is 19: 30-20: 30.
(2) Supplemented by newspaper advertisements, more abundant promotional information is delivered to consumers.
According to the capital budget, choose xx Evening News, put it one week before the event, and inform consumers of the specific contents of the promotion activities in time;
(3) Posters, leaflets, etc. Promote the collection of shopping malls to do promotional activities on March 8 Women's Day, give gifts and attract more customers.
5. Advertising budget: omitted.
(b) Promotion
1, a joint manufacturer, will give a 38% discount on women's clothing products on all floors of the mall during the event, ensuring the lowest discount. Products include: jewelry and cosmetics, clothing accessories, leather shoes and leather goods, kitchen supplies, etc.
2. Any female customer who receives a shopping receipt from 38 yuan on March 8th Women's Day can take part in the grand turntable once. If the transfer time happens to be the time for your shopping, you will send her a corresponding gift on March 8, with many prizes and lots of luck. One vote is limited to one transfer, and the amount is not accumulated.
In order to welcome March 8, shopping malls provide love cards, and men give them to their wives, friends and so on. To set off the atmosphere of the shopping mall during the holiday season.
(3) Public relations promotion
1. Invite primary school students to participate in the singing contest with the theme "Only mothers are good in the world" and give them rewards. note:
Time: March 8, Women's Day.
Venue: Square near the entrance of the shopping center
Theme: Only mother is good in the world.
2. Invite female health consultants to answer questions raised by female customers on the spot. Contact a number of fitness, beauty, entertainment, skills training and other units to provide discounts for female customers who have reached a certain amount in shopping malls on March 8, and at the same time strive for customers for them.
note:
Time: March 9, the second day of Women's Day.
Location: Near the exit of the shopping center
Verb (abbreviation for verb) implementation plan
The first stage: March 7th, the day before March 8th Women's Day, the publicity mall will hold promotional activities and give gifts on the spot.
The second stage: arrange the activity site on March 8, and implement it as planned, organize the tasks of the staff, and ensure the smooth progress of the activity.
The third stage: on March 9th, the promotion activities will last until the day after March 8th Women's Day, so as to expand the popularity and reputation of shopping malls and gain the trust of consumers.
The fourth stage: March 10, summarizing the results and expenses of the promotion activities, testing the success of the activities and learning from experience.
Shopping Mall Activity Planning for Women's Day 20 18 (4) I. Theme of the event
Dress up half the sky, beautiful and healthy. See you every day.
Second, the venue of the event
Large shopping malls on the first to third floors
Third, the activity time
14.3.4— 14.3. 12
Four. Activity content
1. Hold the underwear show "Women of the Times Fly". There are underwear shows in the morning and afternoon of March 8. The underwear worn by the model is provided by the women's clothing department on the second floor.
2. During the activity, there will be special sales at the counters of women's goods on all floors of the mall to ensure the lowest discount. The product range includes: jewelry and cosmetics, clothing accessories, leather shoes and leather goods.
3. "Be a beautiful and healthy woman" activity. Invite female health consultants to answer questions raised by female customers on the spot. Contact a number of fitness, beauty, entertainment, skills training and other units to provide discounts for female customers who have reached a certain amount in shopping malls on March 8, and at the same time strive for customers for them.
4. During the activity, organize no less than 10 floats to publicize in the * * * Enjoy Pavilion. For promotional goods, it is recommended to buy clothes, shoes, hats, ornaments and other items with high enthusiasm and relatively low price.
5. Carry out the activity of "Only he loves you the most". On the day of "March 8th", only men can enjoy special discounts or give special gifts when shopping at several relevant counters designated by the business department of the mall.
Verb (abbreviation of verb) activity promotion
Set up a description of the activity in an obvious position such as the entrance of the shopping mall; During the event, the studio will play the event content in a rolling way; On March 3rd and 7th, Evening News published 1/2 sets of red advertisements respectively. All the in-store products participating in the event have a special POP logo.
Women's Day shopping mall activity planning 20 18(5) Theme: Women's Day on March 8th, is it romantic or not?
Activity time: from now until March 20th.
Activity content:
March, a day full of spring, March, a woman's day.
At first, the sunshine became more and more brilliant in the cold and warm, and women matured and brightened day by day in the busy and hard work. Following the pace of the times, there are many differences between modern women and women in the old days: the liberation of ideas, the renewal of ideas and the broadening of horizons have injected new ideas and concepts into life.
In this festival, which belongs to women all over the world, we should relax, be charming, be savage and be extravagant ... whether romantic or not depends on yourself! Please pick up the pen in your hand and express your feelings and feelings in our festival.
1, activity requirements:
The content is not limited, and the topic is self-made.
The text category is not less than 500 words; Picture category, with no less than 5 pictures and no less than 100 words; Poetry is not less than 14 lines;
The manuscript of participating in the activity is sent in the mailbox; Please indicate whether it is romantic or not. If it is found that it violates the requirements, its activity qualification will be cancelled;
All articles participating in the activity will be collected and recommended according to the quality of the articles; All netizens are judges, and the best articles are selected by voting.
2. Event prize setting:
First prize: gift, perfume, a bottle of roses;
Three second prizes: a rose for each gift pillow;
Five third prizes: one rose for each reusable shopping bag;
Several encouragement awards: one rose for each reward gift;
Cost budget and income
Offer prizes: 150 yuan.
Benefits: it can't be evaluated, which can ensure the improvement of click-through rate.
March 8 shopping mall activity plan 1: Happy sports, lucky hula hoop.
Happy March 38, happy turn, enter the new century, exercise together, stretch your hand, twist your waist, roar and turn around, let you experience the fun of rotation, make your figure slimmer and more charming! Actions speak louder than actions, so sign up quickly. The quota is limited to 50, and the hula hoop is provided by New Century. )
Award setting:
Champion: 1 person gives gifts worth * * yuan.
Runner-up: 2 people, giving gifts worth * * yuan.
Third runner-up: three gifts worth * * yuan.
Participation Award: A beautiful gift for 44 people.
In order to make us do better, let us know your needs better and narrow the distance between us, we will jointly launch "Harmony 3. 15, Consumption and Development" at the main entrance of the new century on March15 at 9: 00 am-12: 00 pm and 4:00-6:30 pm. Warmly welcome the vast number of consumers, urge and enhance the good brand image in the new century. We will listen carefully to every suggestion and opinion you put forward and take it seriously in order to improve our service more perfectly.
On March 8 th, the mall activity plan 2: Happy lucky draw is full of surprises.
Happy lottery is full of surprises.
During the activity, when shopping in the new century, you can take part in the "Happy Lottery Surprise" activity on the first floor with your computer receipt. There is a lottery in 38 yuan for supermarket shopping, twice in 76 yuan, once in 88 yuan for clothing department store, twice in 176, and so on (only three times per receipt).
Award setting:
First prize: 10 people give gifts worth * * yuan.
Second prize: 30 people will give a gift worth * * yuan.
Third prize: a gift worth RMB * * for 80 people.
Memorial Award: a beautiful gift for 1000 people.
On March 8 th, the mall activity plan 3: Meet in spring and enjoy the beauty.
I. Activity Time: March 6-March 15
Second, the promotion theme: meet in spring and enjoy the beautiful scenery together.
Three. Activities:
Activity 1: Women love beauty, and fashionable and trendy products are newly listed.
Beauty-spring cosmetics market
Fashion women-fashion digital and mobile phones to create personalized women.
Happy Women's Articles —— Celebrating Women's Day on March 8th, and promoting large-scale new products of women's shoes, bedding and underwear.
Conference on Healthy Women-Nutrition and Health Products, Honey and Healthy Fruits
Charming woman-women's clothing home new product promotion meeting
Romantic Women's Articles-Gold, Platinum and Pure Gold Promotion Conference 09 New Welcome March 8th.
Sports woman-sports leisure 09 new brand new listing
Shopping mall "March 8 Women's Day" activity planning scheme 4: Women's festivals should be beautiful women.
1. Be the beauty of women's festivals.
On March 8, female customers can enjoy a 6.8% discount when shopping in this mall.
2. Care for women and be a good man
During the activity, any husband who goes shopping with his wife will get the best gift for her husband-apron.
How to operate: Customers can get aprons from the gift collection area in front of the mall with the shopping receipt.
Beauty, don't forget your other half.
On March 8th, all women who accompany their husbands or buy men's clothes for their husbands can enjoy a 6.8% discount, and the size of the suit will be reduced to 38 yuan on the basis of the original discount! People who use vouchers to shop will no longer enjoy this preferential activity.
4. Off-site discount processing activities.
Set up a 3.8 sale in front of the mall to deal with out-of-season goods and overstocked goods at special prices, and effectively withdraw the liquidity of the merchants.