Gold is too soft to stand fine processing, and it is mostly used to make traditional styles, such as dragon and phoenix bracelets, big necklaces, big pendants, etc., and it is not easy to be deformed and damaged.

Usually, a small amount of other metals are added to gold to increase its strength and toughness, which is suitable for complex technological treatment and made into fashionable, exquisite and gorgeous styles. This is what we often call k-gold.

1, k gold content and identification

Common K gold contents are 18K, 14K, 9K and 18K. The gold content is 18/24 = 75%, which means that the gold content is 75%, and 14K means 14/24 = 58.3%. Other K gold contents can also be calculated accordingly.

So when buying jewelry, as long as the logo shows "18K" and "14K", it means gold. In addition, people always think that K gold is 18K gold, which is all wet. In addition to the word "K", K-gold logo should also pay attention to "K".

2, the selling point of K gold

Features: K gold has high hardness, low toughness, high brightness, difficult deformation and wear, and relatively low price (compared with platinum), while pure gold is too soft to make more complicated designs.

The labor cost of K gold is relatively high. After recovering the molten gold, only 55% is left, and only 50% is left after a round trip. Therefore, the recycling price is low and the production cost is high, and most of them are imported with foreign finished products. In addition, because of its hardness and wear resistance, diamonds can be fixed more firmly, and pure gold is easy to deform.

Technically, K gold requires more than ten processes (briquetting, wire drawing, heat treatment, electroplating, etc.). ) Compared with pure gold, it has meticulous workmanship, refreshing appearance, smooth surface and strong internal light sensitivity. The processing of pure gold is relatively simple, and ordinary manual workshops can process it; However, it is difficult to process K-gold, which often requires a lot of large machinery and precision instruments, and the processing personnel are more professional, so the cost and management expenses have also increased.

In addition, the proportion of raw materials is also a very important link in K gold, while the requirements of pure gold are relatively low.

Style: Compared with yellow platinum, K gold has more styles and stronger adaptability to technology. Some styles that can be made of platinum can also be made of k gold, and some platinum that can be made of k gold cannot be made of it.

K-gold is very expressive because of its good strength and flexibility, low melting point and easy to shape and finalize the design. Therefore, different styles can be made to convey fashion information more delicately and richly, while yellow platinum has fewer styles and wears faster than K gold (because it is softer than K gold).

K-gold jewelry design emphasizes its artistry because of its hard material and long wearing time. Design needs professionals, but the popularity of pure gold is narrow, and most of them adopt traditional styles without too many designers.

K-gold jewelry design emphasizes its artistry because of its hard material and long wearing time. Design needs professionals, but the popularity of pure gold is narrow, and most of them adopt traditional styles without too many designers.

Color: K gold has many colors, and according to different formulas, it can meet the needs of customers who like different colors. Fashion also highlights personality, concise but not monotonous.

Matching: Because K gold has different styles and colors, it is easier to match different colors and styles of fashion, and the effect is better. For example, young girls can choose plain gold, generous and honest; Older women choose lottery money, which makes people look beautiful and young. In addition, K-Gold is suitable for consumers of different ages, skin colors and hairstyles, and has more choices.

Trend: K gold is a cutting-edge international fashion jewelry, representing fashion, avantgarde, quality, charm and showing personality. It has fine craftsmanship, diverse shapes and full of European customs. Compared with yellow platinum, it is more in line with international fashion and represents a kind of confidence, calmness and elegance of modern women, but yellow platinum is no longer the mainstream of the market.

Because of the great changes in consumers' consumption concept and aesthetic taste, the concept of preserving the value of jewelry products is becoming weaker and weaker, which requires a manifestation of artistic value and artistic taste, and K gold is an outstanding representative of this trend.

Price: Compared with platinum, K gold is more affordable. K gold not only wins by price, but also has bright and elegant colors and rich varieties, which is more suitable for fashionable people with changeable personalities and gives them more space to show their personalities.

Aesthetics: K-gold is brighter and more shiny than yellow platinum, with sharp edges and corners, generous shape and internal light intensity (K-gold necklace is especially suitable for matching diamond pendants). The change of clothing is also one of the reasons for the hot sale of K-gold products. Dress in fashion and catch up with the trend. White ornaments can not fully meet the requirements of clothing changes, which is very monotonous.

K gold products are changeable and colorful, which can keep up with the changing rhythm of fashion. Some designers say that some of their products are designed with fashion trends, because a piece of jewelry is not an independent individual, so the development and use of K-gold products are widely used because of its variability.

In addition, it has high hardness and is not easy to wear, and its luster and pattern can be preserved for a long time. Pure gold is not easy to keep fine patterns and patterns.

Emotionally: men buying K gold for women can highlight the fashion, independence and self-confidence of modern women, set off their inner temperament and taste, and convey women's delicate feelings.

Operation: We should avoid the heavy and light, recommend it from the aspects of technology, style and design, and emphasize the pleasing to the eye and the aesthetic feeling brought by K-gold.

Maintenance: K gold looks soft, but it is actually very fragile. Loose or even broken due to friction, pulling and folding should be prevented. Therefore, when taking a bath, sleeping and doing housework at ordinary times, K gold jewelry should be removed to avoid scratches, contact with chemicals such as cosmetics, perfume, mercury and acid, and discoloration. Regular cleaning and maintenance should be carried out in jewelry stores.

FAB sales rule is the most commonly used and practical sales skill, but it is also the most prone to problems. Frequently asked questions:

F: product features (attributes)

A: Product features (functions)

B: product advantages (benefits)

From features to features to product advantages, this is the sales method of FAB.

First, too much emphasis on product functions.

In the process of communication, primary sales focus on product attributes, such as what material is the wood of the table, where the wood of this material comes from, how good the wood is, and so on. However, many professional contents are tantamount to gobbledygook for buyers, and customers often think that the products are too complicated and give up buying.

Second, roles (advantages) and interests (benefits) are confused.

The function of the product is inherent in the product itself. No matter who buys this product, its function is fixed. But the benefits are concrete, and different people get different benefits.

For example, to buy a table, which is also portable and cheap, for small restaurants, they value the price, so the introduction of products can not explain all the functions, but emphasize the cheap price, which can save more costs for small restaurants and reduce the replacement cost, because for them, a portable table is no different from a bulky table.

For a high-end restaurant, customers are most concerned about portability, because they have to move tables every day. Although it is a little expensive, it can reduce their subsequent workload.

Third, the premise of using efficiency.

Benefits are the benefits brought to customers, so before using FAB rules, it is necessary to understand why customers need to buy products. That is, what problems customers need products to solve, and only in this way can we really talk about the hearts of customers and bring benefits to customers.

Fourthly, the application of FAB rule skills.

For beginners, you can contact FAB according to the following ideas: Because of the attribute, it works, that is, it is good for customers.