With the popularity of the Internet, the whole people have entered a digital life. Whether it is entertainment or work, the influence of informatization is everywhere in the daily life of the public.
In the changes of the times, there will always be many changes, followed by new business opportunities, and some people who are good at business will take the opportunity to develop and achieve new industries. In the network era, the new industry is e-commerce.
This happened a few months ago, because the "bird's nest in sugar water" sold by Simba and his team members in the live broadcast room was found to be fake by counterfeiters.
Later, things were raging, and the relevant departments intervened in the investigation and found that the "bird's nest" sold by Simba was made of sugar water, and the price did not match the value of the item itself.
The "Simba fake bird's nest incident" finally ended after Simba paid consumers and was fined heavily.
Simba's public image as an online celebrity has been seriously damaged, and his reputation as a businessman has disappeared.
With the development of smart phone functions, people's lives are becoming more and more convenient, and many things can be done with one mobile phone. Including daily living expenses and shopping.
The rise of live broadcast has brought a new situation to the e-commerce industry, and the live broadcast of goods among online celebrities has become one of the popular trading channels.
This industry not only makes many online celebrities popular, but also brings them great benefits from the goods they sell. Anchors with live broadcasts often have both fame and fortune.
Therefore, many stars join the live broadcast industry and cooperate with online celebrities to sell goods live.
Jordan chan is one of the stars who want to get a slice of the e-commerce industry. During the live broadcast, he claimed to give back to the fans' welfare and sell gold bars at the price of 9.9 yuan.
Fans naturally believe that veteran Hong Kong film star Jordan chan has a large number of fans in the Mainland.
After these fans photographed the so-called gold bars, they also formed a huge feedback group. According to one of the fans, the "welfare gold bars" bought in the live broadcast room in Jordan chan are all plastic pieces.
It is reported that Jordan chan and the "gold bar" merchants behind him made a net profit of about one million in this live broadcast. After this incident, Jordan chan never gave the fans an explanation.
Just a few months after the well-known fake bird's nest incident in Simba, the fake gold bars incident in Jordan chan and Internet celebrities, another anchor capsized. The reason is that the "Inner Mongolia beef jerky" sold by the anchor in the live broadcast room was found to contain 100% duck meat.
According to reports, although the beauty anchor is not very famous, the relevant team has a sales performance of nearly 8 million yuan. She claimed that this beef jerky was produced in Inner Mongolia, and it was made of grassland beef, which was green, healthy and delicious.
The anchor and network celebrity, members of his team, all wore grassland costumes with Mongolian yurts as the background. They sell beef jerky in such a live broadcast room, which makes many people believe it.
Mr. Li, a fan, immediately photographed several bags of beef jerky, but when he opened the food, he found that the so-called beef jerky didn't taste right and found that the words "dried meat" were written on the food packaging.
Mr. Li immediately called the police, and the relevant departments found that this snack turned out to be a dried salted duck.
As we all know, the value of duck meat is very different from that of beef. Consumers buy dried duck at the price of beef, and their interests are greatly damaged, and businesses have constituted criminal suspects.
Authorities arrested two merchants and exposed and punished them. As for the media companies and their anchors involved in the promotion, the fees have not yet been implemented.
No matter celebrities or non-celebrities, three major fake incidents occurred in the live broadcast industry in a few months, which made many people who like to buy things on live broadcast uneasy.
Many people can't help but question whether the e-commerce industry today still has credibility. Can they still buy the goods they sell with confidence?
When shopping, consumers should spend wisely. Secondly, they should not be greedy for petty gain. When your rights and interests are infringed, you should find relevant departments to solve them in time, safeguard your own interests and prevent more people from being infringed.
The e-commerce industry has just emerged, and many systems need to be gradually improved. We should not lose confidence in the whole industry because of a few incidents. I believe the relevant departments will give consumers a satisfactory answer!
# My sister "Via" is ill in hospital with the goods #