Summary of marketing activities 1 After Valentine's Day, the annual March 8th Festival comes again. This day is a festival for women and a good opportunity for online stores to stimulate consumption. There is a saying in the business circle that women's money is best earned, but women's money is best earned. Then, on the occasion of women's festivals, businesses should certainly make a good profit.
Although there are still ten days before March 8 Women's Day, online stores should also prepare in advance, saying that opportunities are reserved for those who are prepared. Let's share the promotion methods summarized in online store training.
Give "her" a warmth.
This promotion is mainly aimed at male users, why is it aimed at male compatriots? That's because March 8 is a festival celebrated by women, so on this day, women have the opportunity to receive gifts, and the giver is of course a male buyer. And "she" can be mother, wife, girlfriend, etc. Generally, interested male buyers will take the initiative to give gifts when the March 8 th Festival comes. Whether it is for lovers or mothers, they all want to express a kind of love. When the store promotes sales, it is necessary to create this opportunity for male buyers and stimulate their consumption by grasping their psychology. Therefore, when doing activities, we should try our best to connect with themes such as love, affection and warmth. Now March 8 has gradually become a festival for men to express their love to women. It is also reasonable for male compatriots to buy gifts at this time. Make mom happier.
Generally speaking, we will think of our mother on March 8. Mothers raised us with great pains. They are the greatest women, so we should let them enjoy holiday privileges on this day. As children, they generally want to give their mothers gifts. Shops specializing in women's or mother-related products should make good use of this theme and promote more children to give their mothers a unique care on March 8.
Chapter II Summary of Marketing Activities In order to spread marketing ideas, enrich campus cultural life, strengthen students' marketing planning and production ability, and guide them to make positive progress in college life, the second campus marketing competition began on XX, XX and ended on XX, XX. The relevant situation of the contest is summarized as follows:
1. The theme of this competition is "Passionate Youth, Marketing and Entrepreneurship", aiming to provide students with a platform for practical business operation.
With the help of this platform, I set up my own team to carry out actual sales planning and operation, overcome various difficulties encountered in the actual marketing process, exercise the marketing planning ability and crisis handling ability, and cultivate the team consciousness of division of labor, cooperation and mutual assistance.
Second, the publicity stage of the contest,
The organizing committee of the contest * * * received 20 team registrations, and the preliminary contest * * * received 10 team marketing plans. After selection, five teams were sold in the rematch stage, and the last five teams entered the finals. Each team showed their magical powers and gave a speech through PPT.
Third, after the preliminary, semi-finals and finals, the final outcome is decided.
The first prize is the extraordinary team of 10 social management team 30 1, the second prize is the ever-changing warrior team of 10 information management team 30 1, and the third prize is1/economic management team 30 1.
Fourth, the results of the competition:
The campus marketing competition, which lasted nearly two months, was innovative in form, positive in content and close to students' lives. It meets the requirements of college students to experience practical business operations and improve their social practice ability. Not only enriched their extracurricular life, but also provided them with an opportunity to realize themselves and exercise themselves, which won the recognition and praise of the majority of students.
Generally speaking, the "Second Campus Marketing Competition" of Hunan Vocational College of Judicial Police Officers was a complete success, which was well received by college leaders and teachers. We express our heartfelt thanks!
Summary of marketing activities 3 colorful May, accompanied by the upsurge of the final of the 6th Economic Management Forum, in response to the notice spirit of the college's "Understanding the Charm of the Workplace" theme class day activities. Under the guidance of college teachers, classes of different grades and majors have carried out theme class day activities with the characteristics of their majors. The purpose of class day activities is to give full play to professional advantages, stimulate students' enthusiasm for learning, enhance class cohesion and creativity, enrich class cultural activities in the activity month, expand the influence of the activity month of the Economic Management Forum, and improve students' enthusiasm for participating in the activity month.
After full investigation and discussion, our 08 marketing class launched a class day activity with the theme of "Charming workplace, shining marketing" according to the characteristics of this major. This theme class day is scheduled from May 24th to June 9th. In the past half a month, we have carried out a series of activities, such as the fun competition of youth carnival, the planning and sales of stupid fashion sports shoes, and the visit to Coca-Cola Guangxi Company. Under the guidance of the college's leading teachers, except for the fun competitive activity of Youth Carnival, the other two activities were carried out smoothly and achieved remarkable results. In particular, the planning and sales activities of stupid mouse brand fashion sports shoes fully demonstrated the characteristics of marketing specialty, and we benefited a lot from the activities.
First, give play to professional characteristics and improve marketing ability.
Contact merchants, conduct questionnaire survey and analysis, organize campus publicity, carry out sales activities, and summarize and analyze sales activities, which is a microcosm of the planned sales activities of stupid mouse brand fashion sports shoes. Aiming at the professional needs and learning of marketing, this activity has achieved great success with the enthusiastic participation and efforts of the students. From a series of preparatory activities before the sales activities to the summary and analysis of the sales activities, they are all carried out smoothly under our reasonable arrangements. This activity allows students to feel the fun of real-life sales activities in their study and further improve their study in actual combat activities. At the same time, it can stimulate students' enthusiasm for learning, let more people know and participate in the activities of the Economic Management Forum in the middle of the month, which is of great help to enrich the class activities in the activity month.
Second, Qi Xin is responsible for the division of labor.
Inheriting the concept of class culture: communication, understanding, tolerance and mutual love. We are a party, a fire and stars all over the sky. We are an excellent team, and we understand that Qi Xin's cooperation can make our class activities more colorful. With the hard guidance of teachers, careful planning of class committees and enthusiastic participation of students, the class day activities with the theme of "Feel the charm of the workplace and wonderful marketing" were carried out smoothly and achieved remarkable results. A clear division of labor is helpful to improve students' professional knowledge and make them have more fun and growth in the process of activities. There is a clear division of labor in each link of the three main contents of class day activities, which gives full play to students' specialties and improves their enthusiasm. For example, the planning and sales activities of Benben brand fashion sports shoes have a clear division of labor from business contact, market research, campus publicity, sales organization, activity records and other links, so that more students can participate in class day activities and improve the cohesion of class students.
Third, the real record blog is wonderful.
The development of class day activities with the theme of "feeling the charm of the workplace" fully shows the importance and benefits of class blog construction. The notice requirements, activity plan and work arrangement of the whole class day activities can let everyone know the content and progress of class activities through the platform of class blog. At the same time, you can better participate in class day activities through blog messages, diaries, etc., and let more students know about the activity month of the Economic Management Forum through online media, and understand the theme class day activities of our xx marketing class "Charm in the workplace, shining in marketing", which has expanded the marketing power and publicity effect of the activities. The photo album management record of blog allows us to keep the good memories of the whole activity month, enrich the class activities and culture of university life and forum activity month, and enhance the class cohesion.
All for marketing, all for marketing. Theme class day activities can effectively promote communication between marketers and enhance the friendship between families. At the same time, it can release the personal charm of family members, let them show their advantages in activities and deepen family understanding. Because we are a family, a family that loves each other, we can only get together if we are destined, and we will cherish it if we have the heart. Love class and marketing, xx marketing shines infinitely!