When it comes to network marketing planning, it is actually very complicated, but as long as you calm down and settle down, it is actually not difficult. The key is, what is the final implementation effect? This is the key! The main points are as follows:
1. Product: What kind of products and services do you plan?
From this standpoint, you should fully grasp the product, especially its characteristics, characteristics, innovation and novelty.
2. Target market: You need to know where your target market is. Buying habits?
3. Target market demand: What are the current, expected, necessary and potential psychological needs?
4. Your product positioning: This is the most important part to meet or even create and ignite the target market demand, including the configuration of key elements such as products, packaging, pricing, channels, services and resources, such as "pricing sets the world".
5. Payment credit settlement: This is the key to the success of e-commerce. Jewelry products are different from other low-priced products in online marketing, generally worth thousands of dollars, and need credit guarantee after payment. It is suggested to cooperate with several major banks to establish a powerful functional system similar to Alipay to solve the financial concerns of target customers.
6. Configuration of marketing team, who? Do what? How come? How is the performance? In particular, how to achieve effective cooperation between online and offline, this step is the basis for achieving everything. Of course, no one does nothing.
All the above can only be regarded as the foreshadowing work of network marketing planning. Now, let's get into the topic of network planning:
1, the leader's will, this point, many marketing plans often ignore, in fact, without their persistence, network marketing is a flame in the end, come and go quickly.
2, network marketing planning: this is a big topic, but it must be, whether it is successful or not, it is better than not being able to adjust under the overall planning of network marketing, and there must be specific planning:
1) website planning
Establish a commercial website that meets the product positioning, focusing on domain name, website image, overall layout, navigation column, product display, and refined requirements of pictures and words. Moreover, considering the various links in the future, including the setting of payment functions of banks, including the introduction of sales, finance and management software interfaces such as databases and ERP, they are all technical activities, but they can meet the needs. There is a very important factor here, that is, the internet speed comes first.
2) Network publicity and planning
Mainly for the target website and website content, how to ensure the promotion of the website in terms of funds and resources, in short, it is a publicity plan for network promotion, which needs to be constantly revised in actual combat.
3) Network promotion
This includes at least two concepts. One is the promotion of website links. According to the marketing objectives and the possibility of promotion funds, we can gradually consider friendly links with different portals in different industries and industries, and invest in advertisements appropriately to ensure the effective click-through rate and browsing rate of the website.
4) Protection of online transactions and real transactions.
This is mainly the setting, realization, refinement and summary of network marketing, promotion and spike. Here, it is the launching point of network marketing and the key to test the success or failure of network marketing!
5) Performance incentives for network marketers!
Needless to say, there are always only two kinds of incentives, one is material, the other is spirit, and the other is the restriction of advantages and disadvantages.
3. Network marketing expense budget.
In this way, a website marketing planning case surfaced, waiting for you will be the next more difficult tempering and challenge! Success ultimately depends on persistence.