(1) Jewelry and jade are a special commodity. It has its particularity in its marketing process. So what should I pay attention to when opening a jewelry store? First of all, the layout of shopping environment can be divided into external shopping environment and internal shopping environment. The external environment includes the location of the shopping environment, the facade decoration of the shopping environment and the surrounding environment of the shopping environment. The internal environment includes the internal decoration of the store, the display mode of counters and commodities, the design of window, the placement of POP advertisements and other factors. Both external shopping environment and internal shopping environment belong to the "hardware" part. (A) First of all, the external environment plays a decisive role in the success or failure of marketing. 1, the geographical location of jewelry stores: the geographical location of jewelry stores has a very close relationship with sales, and the most obvious is that the geographical location directly affects the size of passenger flow. Therefore, many jewelers have opened jewelry stores on busy roads or famous tourist attractions in some cities. In order to attract more tourists to visit and buy in the store. 2. The facade decoration of jewelry store: The facade decoration (signboard) is a brand used to identify the store and attract business. It can enhance consumers' impression of the store and also play the role of advertising. Signboards with high generality and strong influence will have a great influence on consumers' visual stimulation and psychology. A good signboard can play the following roles: (1) arouse consumers' attention and interest-some signboards with novel and unique forms, rich artistry and image, and cultural literacy can quickly grasp consumers' vision, give people beautiful enjoyment, and induce strong interest and rich imagination; (2) Strengthen memory and spread easily-some signboards with unique design and easy to read and remember can leave a deep impression on consumers. 3. Surrounding environment of jewelry store: Surrounding environment of jewelry store can affect consumers' recognition of shopping environment, and may also affect consumers' shopping convenience. If the shops selling similar goods are relatively concentrated, they can influence and interact with each other, resulting in scale effect (also known as Matthew effect).